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Home Security Market in UK - May 2014 @ http://www.researchmoz.us/home-security-uk-may-2014-report.html
People are far more likely to think they live in an area with a low risk of break-ins than an area of high risk. This creates a sense of false security or even complacency about home security. We see that people’s ownership of home security products is much higher after they have experienced a security incident such as a break-in or a fire, indicating that when awareness rises people will take action to make improvements.