Latest Report: Home Security Market in UK - May 2014

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Home Security Market in UK - May 2014 @ http://www.researchmoz.us/home-security-uk-may-2014-report.html

People are far more likely to think they live in an area with a low risk of break-ins than an area of high risk. This creates a sense of false security or even complacency about home security. We see that people’s ownership of home security products is much higher after they have experienced a security incident such as a break-in or a fire, indicating that when awareness rises people will take action to make improvements.

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Latest Report: Home Security Market in UK - May 2014

  1. 1. Home Security - UK - May 2014 People are far more likely to think they live in an area with a low risk of break-ins than an area of high risk. This creates a sense of false security or even complacency about home security. We see that people’s ownership of home security products is much higher after they have experienced a security incident such as a break-in or a fire, indicating that when awareness rises people will take action to make improvements. So marketing needs to highlight the consequences of bad things happening, before showing the way to a safer, more secure future. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Consumer Spend On Home Security Hardware, 2008-18 figure 2: Consumer Spend On Home Security Hardware, By Segment, 2013 (est) market Factors figure 3: Domestic Burglaries, England And Wales, 1981-2013 figure 4: Number Of Accidental Domestic Fires Attended By Fire Service, Great Britain, 2001-12 the Changing Demographics Of The Uk companies, Brands And Innovation retail Distribution figure 5: Distribution Of Home Security Products, By Value, 2013 (est) the Consumer figure 6: Incidents In The Last Five Years, March 2014 figure 7: Home Safety Products Installed Or Replaced Since Moving Into Present Home, March 2014 figure 8: Risk Of Burglary In The Area, March 2014 ways People Prevent Break-ins figure 9: Ways Of Preventing Burglary Or Break-ins, March 2014 attitudes Towards Home Safety figure 10: Attitudes Towards Home Safety, March 2014 preferred Retailers For Home Security Products figure 11: Preferred Retailers For Security Products, March 2014 figure 12: Factors Influencing Choice Of Retailer For Home Security Products, March 2014 what We Think issues And Insights how Relevant Is The ‘smart Home’ In The Market For Security Products And Services? the Facts the Implications does It Matter To People That Their Retailers Are Trained And Qualified? the Facts the Implications what Matters More – To Feel Secure Or To Be Secure? the Facts the Implications trend Application trend: Help Me Help Myself trend: Retired For Hire trend: Life Hacking Home Security - UK - May 2014
  2. 2. internal Market Environment key Points falling Numbers Of Domestic Burglaries figure 13: Domestic Burglaries, England And Wales, 1981-2013 looking For Burglary Hotspots beware Of The Dog figure 14: Dog Ownership, By Age And Socio-economic Group, July 2013 figure 15: Dog Ownership, By Size Of Household, July 2013 secured By Design neighbourhood Watch (www.ourwatch.org.uk) rainy Weather Dampens Fires figure 16: Number Of Accidental Domestic Fires Attended By Fire Service, Great Britain, 2001-12 smoke Alarm Legislation smoke Alarm Ownership figure 17: Percentage Of Homes With Smoke Alarms, Great Britain, 2001-08 smoke Alarms Detect Fires Earlier And Reduce Death Rates smoke Alarm Failures carbon Monoxide Alarms broader Market Environment key Points a Million More Households the Housing Market Returns To Growth figure 18: Uk Residential Housing Transactions, 2009-15 seven In 10 Now Own A Smartphone figure 19: Personal Ownership Of Mobile Phones, January 2012-december 2013 summary Of Key Economic And Demographic Trends competitive Context key Points figure 20: Index Of Consumer Spending On Goods And Services For The Home, 2008-13 figure 21: Consumer Spending On Goods And Services For The Home, 2008 And 2013 strengths And Weaknesses In The Market strengths weaknesses who’s Innovating? key Points google Enters Home Security Via The Takeover Of Nest mintel Inspire Trend: Cam Cam a Smarter Home: Adt Pulse mintel Inspire Trend: Access All Areas environmentally Safe: Alarm.com mintel Inspire Trend: Eco And Ego the Rise Of The ‘smart Lock’ love Master Lock: A Unique Combination symbiotic Alarms market Size And Forecast key Points Home Security - UK - May 2014
  3. 3. figure 22: Consumer Spend On Home Security Hardware, 2008-18 flat Market Conditions figure 23: Consumer Spend On Home Security Hardware, 2008-13 figure 24: Consumer Spend On Home Security Hardware, By Segment, 2013 (est) market Segmentation figure 25: Estimated Consumer Spend On Home Security Hardware, By Segment, 2008-13 intruder Alarms And External Lighting smoke And Carbon Monoxide Detectors locks And Other Hardware companies And Products assa Abloy figure 26: Assa Abloy Emea (europe, Middle East And Africa), Financial Results, 2009-12 united Technologies Corporation figure 27: Utc Climate, Controls & Security, 2008-12 dyno Locks And Alarms honeywell Security figure 28: Honeywell Automation And Control Solutions (acs) Five-year Overview, 2009-13 sprue Aegis figure 29: Sprue Aegis Five-year Summary, 2008-12 master Lock adt Home Security smartwater figure 30: Smartwater Financial Results, 2012 And 2013 selectamark electronics Line channels Of Distribution key Points figure 31: Distribution Of Home Security Products, By Value, 2013 (est) figure 32: Preferred Retailers For Home Security Products, March 2014 security Specialists big Chains Dominate Diy Retailing figure 33: Market Share Of Diy Retailing, By Value, 2013 (est) three Big Chains Dominate Diy mixed-goods Retailers Are Gaining Ground non-specialists In Diy brand Communication And Promotion key Points main Media Advertising Flat For Three Years figure 34: Main Media Advertising, Home Security, 2010-13 adt Dominates Advertising Spend figure 35: Main Media Advertising, Home Security, 2013 adt Increases Advertising Support figure 36: Main Media Advertising, Home Security, Adt Fire & Security, 2010-13 figure 37: Main Media Advertising, Home Security, Government Agencies, 2010-13 the Consumer – Security Incidents In The Last Five Years key Points security Incidents In The Last Five Years figure 38: Incidents In The Last Five Years, March 2014 12% Of Respondents Have Had Security Incidents 16-34s And Full-time Workers Most Vulnerable one In Five Londoners Have Had Break-ins targeting The Wealthy Home Security - UK - May 2014
  4. 4. the Consumer – Security Products Installed By Householders key Points safety Products Installed By Households figure 39: Home Safety Products Installed Or Replaced Since Moving Into Present Home, March 2014 figure 40: Home Security Products Installed Or Replaced Since Moving Into Present Home, March 2014 older Homeowners Are The Most Security-conscious figure 41: Home Security Products Installed Or Replaced Since Moving Into Present Home, By Age, March 2014 highest Uptake Among People With Healthy Finances low Uptake Among Renters break-ins Stimulate Action figure 42: Security Products Installed By Householders, By Security Incidents In The Last Five Years, March 2014 the Consumer – Preventing Break-ins key Points attitudes Towards Risk figure 43: Risk Of Burglary In The Area, March 2014 figure 44: Risk Of Burglary In The Area, By Age And Area, March 2014 ways People Prevent Break-ins figure 45: Ways Of Preventing Burglary Or Break-ins, March 2014 keys Out Of Sight home Insurance visible Alarms Deter Burglars alarms Are Ignored alarms For Night-time change The Locks beware Of The Dog working With The Neighbours scope To Grow Property Marking the Consumer – Attitudes Towards Home Safety key Points attitudes Towards Home Safety figure 46: Attitudes Towards Safety Alarms/safety Products, March 2014 people Test Alarms Regularly pent-up Demand For Alarms lack Of Engagement With Fire Equipment safety Habits moving Makes People More Security-conscious the Consumer – Preferred Retailers For Home Security Products key Points preferred Retailers For Home Security Products figure 47: Preferred Retailers For Security Products, March 2014 the Consumer – Factors Influencing Choice Of Retailer For Home Security Products key Points factors Influencing Choice Of Retailer For Home Security Products figure 48: Factors Influencing Choice Of Retailer For Home Security Products, March 2014 how Diy Shoppers And Shoppers At Specialists Compare figure 49: Factors Influencing Choice Of Retailer For Home Security Products, Diy Shops/security Specialists, March 2014 chaid Analysis methodology Home Security - UK - May 2014
  5. 5. installation Services Are Key For Security Specialists figure 50: Home Security – Chaid – Tree Output, March 2014 figure 51: Home Security – Chaid – Summary Table, March 2014 how Do People Research What To Buy? appendix – Market Environment figure 52: Number Of Accidental Domestic Fires Attended By Fire Service, England, 2000-13 figure 53: Gdp, Pdi, Consumer Expenditure And Savings, At Current Prices, 2008-18 figure 54: Trends In The Age Structure Of The Uk Population, 2008-18 socio-economic Groups figure 55: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 lifestage figure 56: Forecast Adult Population Trends, By Lifestage, 2008-18 household Size figure 57: Uk Households, By Size, 2008-18 appendix – The Consumer – Security Incidents In The Last Five Years figure 58: Security Incidents In The Last Five Years, By Demographics, March 2014 appendix – The Consumer – Security Products Installed By Householders figure 59: Security Products Installed By Householders – Safety Products, By Demographics, March 2014 figure 60: Most Popular Security Products Installed By Householders – Security Products/systems, By Demographics, March 2014 figure 61: Next Most Popular Security Products Installed By Householders – Security Products/systems, By Demographics, March 2014 appendix – The Consumer – Preventing Break-ins figure 62: Most Popular Preventing Break-ins, By Demographics, March 2014 figure 63: Next Most Popular Preventing Break-ins, By Demographics, March 2014 figure 64: Other Preventing Break-ins, By Demographics, March 2014 appendix – The Consumer – Attitudes About Home Safety figure 65: Most Popular Home Safety, By Demographics, March 2014 figure 66: Next Most Popular Home Safety, By Demographics, March 2014 appendix – The Consumer – Preferred Retailers For Home Security Products figure 67: Preferred Retailers For Home Security Products, By Demographics, March 2014 appendix – The Consumer – Factors Influencing Choice Of Retailer For Home Security Products figure 68: Most Popular Factors Influencing Choice Of Retailer For Home Security Products, By Demographics, March 2014 figure 69: Next Most Popular Factors Influencing Choice Of Retailer For Home Security Products, By Demographics, March 2014 figure 70: Other Factors Influencing Choice Of Retailer For Home Security Products, By Demographics, March 2014 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: Home Security - UK - May 2014
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