Garden Products Retailing - UK - 2013
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Sales of core garden products and plants go through seasonal peaks and troughs because the main shopping season is from Easter to mid-summer, and the weather plays an important part in affecting demand. Wet or cold weather keeps people indoors and spending on the garden slumps. Garden specialists have developed robust strategies for compensating for the risks associated with this volatility.

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Garden Products Retailing - UK - 2013 Document Transcript

  • 1. Garden Products Retailing - UK - July 2013 Sales of core garden products and plants go through seasonal peaks and troughs because the main shopping season is from Easter to mid-summer, and the weather plays an important part in affecting demand. Wet or cold weather keeps people indoors and spending on the garden slumps. Garden specialists have developed robust strategies for compensating for the risks associated with this volatility. As well as weather-proofing more selling space, they are expanding ranges to incorporate goods and services that act as attractions to people. table Of Content introduction definitions abbreviations executive Summary the Market figure 1: Actual And Forecast Consumer Spend On Garden Products, 2008-18 figure 2: Consumer Spend On Garden Products, By Segment, 2012 market Factors how Many Gardens? figure 3: Percentage Of People With Or Without A Garden Or Outdoor Space, March 2013 rainy Days more Gardeners barbecuing In The Garden pent-up Demand companies And Distribution figure 4: Retail Sales Of Garden Products, By Outlet Type, 2012 figure 5: Percentage Of Garden Products Sales Online, By Value, 2008-12 the Consumer figure 6: Responsibility For The Garden, June 2013 figure 7: Types Of Garden, June 2013 figure 8: Any Garden Products Purchased In The Last Twelve Months, By Age And Socio-economic Group, March 2013 figure 9: Garden Products Purchased In The Last Twelve Months, March 2013 figure 10: Garden Products Purchased In The Last Twelve Months, Bought Any And Bought Any Online, March 2013 figure 11: Buying Garden Products, March 2013 Garden Products Retailing - UK - July 2013
  • 2. figure 12: Plans For The Garden For The Next Twelve Months, March 2013 gardens Associated With Relaxation figure 13: Attitudes To The Garden, June 2013 what We Think issues In The Market are People Flocking To Buy Garden Products Online? is There A Future For Independents In Garden Retailing? how Important Are Cafés And Restaurants At Garden Centres? do Diy Retailers Have A Strong Following Of Garden Shoppers? is Competition Intensifying? trend Application trend: Sense Of The Intense trend: The Real Thing mintel Futures: Generation Next internal Market Environment key Points who Has A Garden? figure 14: Type Of Garden, June 2013 paving Over The Plot grow Your Own wet Summers figure 15: Rainfall, Percentage Above Or Below Monthly Average, Uk, 2012 creating A Rain Garden garden Titles Have Falling Circulation figure 16: Average Net Print Per Issue, Gardening Publications, 2011 And 2012 figure 17: Digital Edition Gardening Magazines By Average Net Circulation Per Issue (uk/roi), July-december 2012 many Wait For Allotments community Gardening getting Children Gardening protecting Bees british Products broader Market Environment key Points ageing Population Positive News For Garden Retailing Garden Products Retailing - UK - July 2013
  • 3. figure 18: Trends In The Age Structure Of The Uk Population, 2007-17 the Socio-economic Split figure 19: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 consumer Confidence Rises figure 20: Trends In Consumer Sentiment For The Coming Year, April 2009-13 figure 21: Consumer Sentiment For The Coming Year, April 2013 entertaining At Home school Gardening putting A Price On The Environment figure 22: Priority Placed On Being Green In The Coming Year, January 2012 a Connected World figure 23: Technology Products Owned, September 2012-january 2013 competitive Context key Points what Consumers Spend On Their Homes And Gardens figure 24: Consumer Spend On Selected Household Categories, 2008-12 spending Priorities figure 25: Trends In What Extra Money Is Spent On, April 2010-13 strengths And Weaknesses In The Market strengths weaknesses who’s Innovating? key Points refurbishment Raises The Bar dobbies Edinburgh Improves Range Of Concessions leisure Activities For Families notcutts Shores Up Online Offering waitrose Enters Garden Retailing market Size And Segmentation key Points forecast figure 26: Consumer Spend On Garden Products, 2008-18 figure 27: Consumer Spend On Garden Products, At Current And Constant 2013 Prices, 2008-18 wet Weather Dampens Demand figure 28: Consumer Spend On Garden Products, 2007-12 Garden Products Retailing - UK - July 2013
  • 4. plants – A Third Of Spend figure 29: Consumer Spend On Garden Products, By Segment, 2012 plant Sales Hold Up Best figure 30: Consumer Spend On Garden Products, By Segment, 2008-12 what People Spent In Detail figure 31: Consumer Spend On Garden Products, By Detailed Segment, 2008-12 plants And Seeds Sell Well poor Sales For Powered Tools fertilizers And Weed Killers In Demand garden Furniture Falls always Time For A Barbecue storing All That Stuff retailer Response To Tough Trading Conditions space Allocation Summary summary Data figure 32: Garden Products Retailers Outdoor Space Allocation, June 2012 figure 33: Garden Products Retailers Indoor Space Allocation, June 2012 detailed Space Allocation Estimates figure 34: Garden Products Retailers: Internal – External Sales Area, June 2013 figure 35: Garden Products Retailers: Detail Space Allocation Estimates, June 2012 sales Mix companies And Products key Points leading Garden Centres figure 36: Selected Leading Garden Centre Retailers, By Number Of Outlets, 2008-13 the Garden Centre Group figure 37: Key Financials For The Garden Centre Group Trading Limited, 2010 And 2011 dobbies Garden Centres figure 38: Key Financials For Dobbies Garden Centres Limited, 2011 And 2012 klondyke figure 39: Key Financials For Klondyke Group Limited, 2011 And 2012 notcutts figure 40: Key Financials For Notcutts Group Limited, 2011 And 2012 hillier figure 41: Financial Performance Of Hillier Nurseries Limited, 2010 And 2011 squire’s figure 42: Key Financials For D J Squire & Co Limited, 2011 And 2012 blue Diamond garden & Leisure Group Garden Products Retailing - UK - July 2013
  • 5. figure 43: Key Financial Performance For The Garden And Leisure Group Limited, 2010 And 2011 other Garden Centres diy Stores b&q homebase wickes other Outlets argos john Lewis wilkinson next the Range ikea supermarkets home Shopping Retailers bakker Holland crocus garden Bargains other general Home Shopping Retailers channels Of Distribution key Points little Change In Distribution figure 44: Distribution Of Garden Products, By Type Of Retailer, 2010-12 garden And Diy Go Well Together non-garden Goods Shore Up Performance Of Garden Retailers the March Of The Supermarkets other Retailers shopping Online figure 45: Percentage Of Garden Products Sales Online, By Value, 2008-12 brand Communication And Promotion key Points adspend At £40.7 Million In 2012 figure 46: Main Monitored Advertising Expenditure, Garden Products, 2008-12 figure 47: Main Monitored Advertising Expenditure, Garden Products, By Company, 2008-12 tv And Press Preferred Media Channels figure 48: Main Monitored Advertising Expenditure, Garden Products, Percentage Share, By Media Type, 2008-12 big Push In The Run-up To Summer Garden Products Retailing - UK - July 2013
  • 6. figure 49: Monthly Main Media Advertising Expenditure, Garden Products, By Month, 2011 And 2012 homebase Launches Innovative ‘going Fast’ Installation figure 50: Homebase ‘going Fast’ Display, May 2013 the Consumer – Garden Ownership key Points 18% Do Not Have Any Outdoor Space figure 51: Percentage Of People With Or Without A Garden Or Outdoor Space, March 2013 types Of Garden figure 52: Type Of Garden, June 2013 who Does The Gardening? figure 53: Responsibility For The Garden, June 2013 profiling The Gardeners figure 54: Responsibility For The Garden, By Age, June 2013 who Shops For The Garden? figure 55: Any Garden Products Purchased In The Last Twelve Months, By Age And Socio-economic Group, March 2013 what People Buy For The Garden figure 56: Garden Products Purchased In The Last Twelve Months, March 2013 profiling The Plant Shopper figure 57: Garden Products Purchased In The Last Twelve Months, Plants, By Age, Socio-economic Group And Lifestage, March 2013 are They Shopping For The Garden Online? figure 58: Garden Products Purchased In The Last Twelve Months, Bought Any And Bought Any Online, March 2013 figure 59: Garden Products Purchased In The Last Twelve Months, Plants, Bought Any And Bought Any Online, By Age, March 2013 how Many Products Do They Buy For The Garden? figure 60: Repertoire Of Garden Products Purchased In The Last Twelve Months, By Age, March 2013 figure 61: Garden Products Purchased In The Last Twelve Months, By Repertoire, March 2013 the Consumer – Shopping For Garden Products key Points figure 62: Buying Garden Products, March 2013 figure 63: Mostly Shop At Garden Centres Or Diy Stores, March 2013 who Makes A Special Trip? figure 64: Special Trip Or Pick Up Wherever I Happen To Be, By Age And Socio-economic Group, March 2013 13% Say They Look Around Departments looking For Best Prices paying Extra For Higher Quality Garden Products Retailing - UK - July 2013
  • 7. anyone For Coffee? the Consumer – Planning Ahead key Points what They Plan For Their Gardens figure 65: Plans For The Garden For The Next Twelve Months, March 2013 entertaining In The Garden instant Colour enhancing Flavour birds And Bees no Plans For 29% Of Gardens a Natural Gardening Approach style In The Garden spending A Windfall water Features Are Popular improve The Lawn outdoor Dining planting Veg the Consumer – Attitudes To The Garden key Points: attitudes To The Garden figure 66: Attitudes To The Garden, June 2013 an Enjoyable Place To Relax socialising And Cooking In The Garden figure 67: Attitudes To The Garden, Socialising And Cooking, By Age, June 2013 an Attractive Space gardening With The Kids attractive Garden Furniture hard Landscaping appendix – The Consumer – Garden Products Purchased In The Last Twelve Months figure 68: Most Popular Garden Products Purchased In-store In The Last Twelve Months, By Demographics, March 2013 figure 69: Next Most Popular Garden Products Purchased In-store In The Last Twelve Months, By Demographics, March 2013 figure 70: Garden Products Purchased Online In The Last Twelve Months, By Demographics, March 2013 appendix – The Consumer – Shopping For Garden Products Garden Products Retailing - UK - July 2013
  • 8. figure 71: Most Popular Buying Garden Products, By Demographics, March 2013 figure 72: Next Most Popular Buying Garden Products, By Demographics, March 2013 appendix – The Consumer – Planning Ahead figure 73: Most Popular Plans For The Garden For The Next Twelve Months, By Demographics, March 2013 figure 74: Next Most Popular Plans For The Garden For The Next Twelve Months, By Demographics, March 2013 appendix – Further Analysis figure 75: Repertoire Of Garden Products Purchased In-store In The Last Twelve Months, By Demographics, March 2013 figure 76: Garden Products Purchased In The Last Twelve Months, By Most Popular Buying Garden Products, March 2013 figure 77: Garden Products Purchased In-store In The Last Twelve Months, By Next Most Popular Buying Garden Products, March 2013 appendix – The Consumer – Type Of Garden figure 78: Type Of Garden By Demographics, June 2013 appendix – The Consumer – Responsibility For Doing The Garden figure 79: Responsibility For Doing The Garden, By Demographics, June 2013 appendix – The Consumer – Attitudes To The Garden figure 80: Attitudes To The Garden, By Demographics, June 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Garden Products Retailing - UK - July 2013
  • 9. Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Garden Products Retailing - UK - July 2013