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Fabric Care in UK to 2013
 

Fabric Care in UK to 2013

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The market for fabric care products other than laundry detergents and fabric conditioners has suffered a significant decline in sales since it peaked in 2010, suggesting those with laundry responsibilities have been cutting back on non-essential purchases to save money and putting their faith in detergents and conditioners to meet their laundry needs.

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    Fabric Care in UK to 2013 Fabric Care in UK to 2013 Document Transcript

    • Fabric Care - UK - July 2013 The market for fabric care products other than laundry detergents and fabric conditioners has suffered a significant decline in sales since it peaked in 2010, suggesting those with laundry responsibilities have been cutting back on non-essential purchases to save money and putting their faith in detergents and conditioners to meet their laundry needs. This makes it even more important for brands in wash treatment products to prove their worth in boosting wash results. table Of Content introduction definitions excluded abbreviations executive Summary the Market figure 1: Best- And Worst-case Forecast Of Uk Sales Of Fabric Care Products*, 2008-18 slump In Sales Continues For Another Year consumers Cut Spending On Stain Removers figure 2: Uk Retail Value Sales Of Fabric Care Products, % Share By Sector, 2013 market Factors a Third Of People Run Four Or More Wash Loads A Week population Growth But Incomes Still Under Pressure companies, Brands And Innovation figure 3: Breakdown Of Wash Treatment Market*, By Manufacturers’ Value Sales, Year To May 2013 majority Of New Launches Seen In Stain Removers figure 4: Breakdown Of Number Of New Product Launches In The Uk Fabric Care Market, By Sub-category, 2012-13 vanish Dominates Advertising In Sector the Consumer low Frequency Of Product Usage figure 5: Usage Of Fabric Care Products In The Last Six Months Or At Least Once A Week, May 2013 power And Versatility Most Important figure 6: Factors Influencing Choice Of Stain Removers, May 2013 strong Interest In Removal Of Invisible Stains figure 7: Interest In Particular Product Benefits And Services For Improving Wash Results, May 2013 Fabric Care - UK - July 2013
    • main Focus On Emergency Stain Removal figure 8: Attitudes Towards Removing Stains And Maintaining Colour And Brightness Of Clothing, May 2013 low Interest In Ironing Enhancers figure 9: Agreement With Statements On Fabric Fresheners And Ironing Aids, May 2013 what We Think issues In The Market what Is Needed To Reverse The Decline In Fabric Care Sales? what Factors Have The Biggest Influence On Choice Of Stain Remover? how Much Can Stain Removers Go Beyond Removing Visible Stains? can The Development Of New Products Help Drive Incremental Sales? how Can Interest In Scent Help Improve The Prospects For Fresheners? trend Application trend: Transumers trend: Guiding Choice mintel Futures: Generation Next market Drivers key Points ownership Of Washing Machines Virtually Universal figure 10: Penetration Of Laundry Appliances In Uk Households, May 2013 frequency Of Washing Important For Sales figure 11: Frequency Of Doing Laundry Tasks At Home, September 2012 manufacturers Put Bigger Focus On Environmental Issues population Growth Means More Clothes To Wash figure 12: Trends In The Age Structure Of The Uk Population, 2008-18 figure 13: Uk Households, By Size, 2008-18 pressure On Incomes Puts Emphasis On Saving Money figure 14: Gdp Quarterly Percentage Change, Q1 2004-q4 2012 figure 15: Trends In How Respondents Would Describe Their Financial Situation, February 2009-april 2013 attitudes Towards Clothes Buying Also Important who’s Innovating? key Points stain Removal Sees Most New Launches figure 16: Number Of New Product Launches In The Uk Fabric Care Market*, By Sub-category, 2009-13 branded Products Take Larger Share Of Npd Activity In 2012 Fabric Care - UK - July 2013
    • figure 17: Number Of New Product Launches In The Uk Fabric Care Market*, % Share By Own-label/branded, 2009-13 p&g And Rb Lead Product Innovation figure 18: Number Of New Product Launches In The Uk Fabric Care Market*, By Company, 2009-13 ethical Claims Prominent On New Launches figure 19: Number Of New Product Launches In The Uk Fabric Care Market*, % Share By Claims, 2009-13 bigger Focus On Extensions And Repackaging figure 20: Number Of New Product Launches In The Uk Fabric Care Market*, % Share By Launch Type, 2009-13 market Size And Forecast key Points slump In Sales Of Fabric Care Products figure 21: Uk Retail Value Sales And Forecast Of Fabric Care Products*, 2008-18 the Future figure 22: Best- And Worst-case Forecast Of Uk Sales Of Fabric Care Products*, 2008-18 forecast Methodology segment Performance key Points less Usage Of Wash Treatment Products Hits Sales figure 23: Uk Retail Value Sales Of Fabric Care Products, By Sector, 2008-13 figure 24: Uk Retail Value Sales Of Fabric Care Products, % Share By Sector, 2013 market Share key Points vanish Takes Majority Of Wash Treatment Sales figure 25: Brand Shares In Wash Treatment*, Years Ending May 2012 And 2013 figure 26: Breakdown Of Wash Treatment Market*, By Manufacturers’ Value Sales, Year To May 2013 febreze Dominates Fabric Fresheners figure 27: Brand Shares In Fabric Fresheners*, Years Ending May 2012 And 2013 own-label Has Bigger Presence In Ironing Enhancers figure 28: Brand Shares In Ironing Enhancers*, Years Ending May 2012 And 2013 companies And Products acdoco (dr. Beckmann) background product Range And Innovation Fabric Care - UK - July 2013
    • figure 29: New Product Launches By Acdoco In The Uk Fabric Care Market, August 2012-june 2013 advertising And Marketing ecover background product Range And Innovation figure 30: New Product Launches By Ecover In The Uk Fabric Care Market, August 2012-june 2013 advertising And Marketing procter & Gamble (febreze, Ariel, Ace) background product Range And Innovation figure 31: New Product Launches By P&g In The Uk Fabric Care Market, August 2012-june 2013 advertising And Marketing reckitt Benckiser (vanish) background product Range And Innovation figure 32: New Product Launches By Reckitt Benckiser In The Uk Fabric Care Market, August 2012-june 2013 advertising And Marketing spotless Punch (dylon/colour Catcher) background products And Innovation figure 33: New Product Launches By Spotless Group In The Uk Fabric Care Market, August 2012-june 2013 advertising And Marketing bio-tex starbrands challs International the London Oil Refining Company (astonish) sc Johnson unilever dri-pak brand Communication And Promotion key Points decline In Total Advertising figure 34: Main Media Advertising Expenditure On Stain Removers/whiteners And Fabric Treatment And Dyes, 2009-13 reckitt Benckiser Remains The Biggest Advertiser figure 35: Main Media Advertising Expenditure On Stain Removers/whiteners And Fabric Treatment And Dyes, By Leading Advertisers, 2009-13 figure 36: Main Media Advertising Expenditure On Stain Removers/whiteners And Fabric Treatment And Dyes, By Advertiser And Brand, 2012 tv Advertising Dominates Spending Fabric Care - UK - July 2013
    • figure 37: Main Media Advertising Expenditure On Stain Removers/whiteners And Fabric Treatment And Dyes, % Share, By Media Type, 2009-13 channels To Market key Points grocery Multiples The Dominant Retail Channel figure 38: Uk Retail Value Sales Of Fabric Care Products*, By Outlet Type, 2010-12 growth In Discount/value Retailing product Usage And Frequency key Points infrequent Usage Of Stain Removers figure 39: Frequency Of Usage Of Fabric Care Products In The Last Six Months, May 2013 a Third Of People Make Use Of Whiteners And Colour Care Products powders The Most Widely Used Product Format figure 40: Formats Of Stain Removers Used In The Last Six Months And Those Used Most Often, May 2013 wide Variation In Number Of Products Used figure 41: Number Of Different Types Of Fabric Care Products Used In Last Six Months (excluding Laundry Detergents And Fabric Conditioners), May 2013 factors Influencing Choice key Points biggest Focus On Power And Versatility figure 42: Factors Influencing Choice Of Stain Removers, May 2013 figure 43: Proportion Of Buyers Considering Factor Important When Purchasing Stain Removers, May 2013 working At Low Temperatures Important added Benefits Also Have Significant Appeal combination Products Offer Value For Money interest In Fabric Care Product Benefits key Points strong Interest In Removal Of Sweat And Body Oils figure 44: Interest In Particular Product Benefits And Services For Improving Wash Results, May 2013 potential For On-the-go Stain Remover Wipes stain Removal For Non-machine-washable Items refreshing The Look Of Older Items Of Clothing advice On Stain Removal Not Seen As A Major Problem Fabric Care - UK - July 2013
    • attitudes Towards Fabric Care key Points focus On Removing Toughest Stains figure 45: Attitudes Towards Removing Stains And Maintaining Colour And Brightness Of Clothing, May 2013 figure 46: Agreement With Statements On Using Stain Removers, May 2013 potential To Encourage More To Boost Wash Results figure 47: Agreement With Statements On Usage Of Fabric Care Products To Boost Wash Results, May 2013 attitudes Towards Regular Usage A Barrier To Market Growth figure 48: Agreement With Statements On Need For Fabric Care Products, May 2013 scent Improves The Ironing Experience figure 49: Agreement With Statements On Fabric Fresheners And Ironing Aids, May 2013 need For Fabric Fresheners To Match Scents Of Laundry Products target Groups key Points figure 50: Target Groups For Fabric Care, May 2013 wash Boosters (16%) usage Patterns, Factors Influencing Choice And Interest In Product Features demographic Characteristics emergency Users (20%) usage Patterns, Factors Influencing Choice And Interest In Product Features demographic Characteristics more Is Better (20%) usage Patterns, Factors Influencing Choice And Interest In Product Features demographic Characteristics clothing Replacers (19%) usage Patterns, Factors Influencing Choice And Interest In Product Features demographic Characteristics apathetic (25%) usage Patterns, Factors Influencing Choice And Interest In Product Features demographic Characteristics appendix – Market Drivers figure 51: Penetration Of Laundry Appliances In Uk Households, By Demographics, May 2013 appendix – Market Size And Forecast figure 52: Best- And Worst-case Forecast For Uk Retail Sales Of Fabric Care Products*, At Current Prices, 2013-18 Fabric Care - UK - July 2013
    • appendix – Product Usage And Frequency figure 53: Frequency Of Usage Of Pre-wash Stain Removers In The Last Six Months, By Demographics, May 2013 figure 54: Frequency Of Usage Of In-wash Stain Removers In The Last Six Months, By Demographics, May 2013 figure 55: Frequency Of Usage Of Combination Two-in-one Stain Remover And Whitener/colour Care Product In The Last Six Months, By Demographics, May 2013 figure 56: Frequency Of Usage Of Colour Run Removers In The Last Six Months, By Demographics, May 2013 figure 57: Frequency Of Usage Of Colour Run Preventers In The Last Six Months, By Demographics, May 2013 figure 58: Frequency Of Usage Of Whiteners In The Last Six Months, By Demographics, May 2013 figure 59: Frequency Of Usage Of Fabric Fresheners In The Last Six Months, By Demographics, May 2013 figure 60: Frequency Of Usage Of Ironing Water In The Last Six Months, By Demographics, May 2013 figure 61: Frequency Of Usage Of Starch Liquids Or Sprays In The Last Six Months, By Demographics, May 2013 figure 62: Formats Of Stain Removers Used In The Last Six Months, By Demographics, May 2013 figure 63: Format Of Stain Remover Used Most Often, By Demographics, May 2013 figure 64: Purchasing Of Stain Removers In The Last Six Months, By Demographics, May 2013 figure 65: Number Of Different Types Of Fabric Care Products Used In The Last Six Months, By Demographics, May 2013 appendix – Factors Influencing Choice figure 66: Factors Influencing Choice – Removes The Toughest Stains, By Demographics, May 2013 figure 67: Factors Influencing Choice – Scent/fragrance, By Demographics, May 2013 figure 68: Factors Influencing Choice – Product For Whites Only, By Demographics, May 2013 figure 69: Factors Influencing Choice – Product For Colours Only, By Demographics, May 2013 figure 70: Factors Influencing Choice – Suitable For Sensitive Skin, By Demographics, May 2013 figure 71: Factors Influencing Choice – Eliminating Odours, By Demographics, May 2013 figure 72: Factors Influencing Choice – Includes Colour Run Preventers/removers, By Demographics, May 2013 figure 73: Factors Influencing Choice – Works Well At Low Temperatures, By Demographics, May 2013 figure 74: Factors Influencing Choice – Suitable For Both Colours And Whites, By Demographics, May 2013 figure 75: Factors Influencing Choice – Stain Removers For Specific Stains, By Demographics, May 2013 figure 76: Factors Influencing Choice – Ingredients That Are Kinder To The Environment, By Demographics, May 2013 figure 77: Factors Influencing Choice – Kills Germs, By Demographics, May 2013 Fabric Care - UK - July 2013
    • appendix – Interest In Fabric Care Product Benefits figure 78: Interest In Particular Product Benefits And Services For Improving Wash Results, By Demographics, May 2013 figure 79: Interest In Particular Product Benefits And Services For Improving Wash Results, By Demographics, May 2013 (continued) figure 80: Interest In Particular Product Benefits And Services For Improving Wash Results, By Demographics, May 2013 (continued) appendix – Attitudes Towards Fabric Care figure 81: Agreement With The Statements ‘the Power Of Today’s Laundry Detergents Means Little Need For Stain Removers’ And ‘washing Colours And Whites Separately Avoids The Need For Separate Colour Care Products’, By Demographics, May 2013 figure 82: Agreement With The Statements ‘washing On A High Temperature Gets Rid Of Most Tough-to-remove Stains’ And ‘pre-treating Stains On Clothing With A Dab Of Laundry Detergent Usually Gets Rid Of Them’, By Demographics, May 2013 figure 83: Agreement With The Statements ‘stain Removers Added To Wash Loads Help Boost Cleaning Performance’ And ‘using Stain Removers Or Whiteners In Every Wash Keeps Clothing Looking Good For Longer’, By Demographics, May 2013 figure 84: Agreement With The Statements ‘using Stain Removers Or Colour Care Products Gives Better Washing Results’ And ‘stain Removers Are Handy To Have At Home Just In Case Of Stain Emergencies’, By Demographics, May 2013 figure 85: Agreement With The Statements ‘stain Removers Are Just For Tough-to-remove Stains That Detergents Don’t Remove’ And ‘unless You Have A Really Bad Stain It Is Not Worth Paying For Separate Stain Removers’, By Demographics, May 2013 figure 86: Agreement With The Statements ‘i Would Use A Separate Stain Remover Rather Than Washing Stained Items Twice’ And ‘replacing Stained Clothes Can Be Easier Than Getting Rid Of The Stain’, By Demographics, May 2013 figure 87: Agreement With The Statement ‘if Items Of Clothing Lose Their Colour Or Whiteness It’s Time To Replace Them’, By Demographics, May 2013 figure 88: Agreement With Statements On Fabric Fresheners And Ironing Aids, By Demographics, May 2013 figure 89: Agreement With Statements On Fabric Fresheners And Ironing Aids, By Demographics, May 2013 (continued) appendix – Target Groups figure 90: Target Groups, By Demographics, May 2013 figure 91: Attitudes Towards Removing Stains And Maintaining Colour And Brightness Of Clothing, By Target Groups, May 2013 figure 92: Frequency Of Usage Of Fabric Care Products In The Last Six Months, By Target Groups, May 2013 figure 93: Factors Influencing Choice Of Stain Removers, By Target Groups, May 2013 figure 94: Interest In Particular Product Benefits And Services For Improving Wash Results, By Target Fabric Care - UK - July 2013
    • Groups, May 2013 figure 95: Agreement With Statements On Fabric Fresheners And Ironing Aids, By Target Groups, May 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Fabric Care - UK - July 2013