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In this report, researched in 2010 and frequently updated, we analyse the successes, the needs, the statistics and the market potential for traction batteries for all the major applications. This has never been done before. It is important to look at the whole picture because traction battery manufacturers typically sell horizontally across many applications and electric vehicle manufacturers increasingly make versions for many applications - heavy industrial, on road, leisure and so on. Indeed, the smarter putative suppliers will choose the sectors that best leverage their strengths rather than join the herd and be obliterated by corporations of up to $100 billion in size enjoying prodigious government support.