Color Cosmetics in US
Upcoming SlideShare
Loading in...5
×
 

Color Cosmetics in US

on

  • 1,087 views

View Full Report: http://www.researchmoz.us/color-cosmetics-us-july-2013-report.html ...

View Full Report: http://www.researchmoz.us/color-cosmetics-us-july-2013-report.html

Sustaining stronger rates of growth in the color cosmetics category will rely on new product innovation as well as the utilization of technology and expanded education efforts to help women better navigate this sometimes overwhelming category.

Statistics

Views

Total Views
1,087
Views on SlideShare
1,087
Embed Views
0

Actions

Likes
2
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Color Cosmetics in US Color Cosmetics in US Document Transcript

  • Color Cosmetics - US - July 2013 Sustaining stronger rates of growth in the color cosmetics category will rely on new product innovation as well as the utilization of technology and expanded education efforts to help women better navigate this sometimes overwhelming category. table Of Content scope And Themes what You Need To Know definition data Sources sales Data consumer Survey Data advertising Creative abbreviations And Terms abbreviations terms executive Summary the Market figure 1: Total U.s. Sales And Fan Chart Forecast Of Color Cosmetics, At Current Prices, 2008-18 market Factors aging Female Population Creates Challenges For Category figure 2: U.s. Female Population Aged 18 Or Older, By Age, 2013-18 hispanic Women Are Engaged In The Category And Represent Growth Potential the Consumer mascara Is Most Regularly Used Cosmetic Product figure 3: Regular* Color Cosmetic Usage, February 2013 splurge Vs. Save Mentality Influences Category Behavior figure 4: Top Five Behaviors Toward Cosmetics, By Total Respondents And 18-24 Year Olds, February 2013 women Interested In Improved Performance, Ease Of Use Claims figure 5: Interest In Cosmetic Claims/benefits, February 2013 in-store Sampling Drives Highest Levels Of Interest figure 6: Interest In Cosmetic Information Sources, February 2013 attitudes Toward Color Cosmetics figure 7: Top Five Attitudes Toward Cosmetics, By Total Respondents And 65+ Age Group, February 2013 what We Think Color Cosmetics - US - July 2013
  • issues And Insights how Can The Color Cosmetics Category Be Easier To Navigate, Ultimately Encouraging Increased Usage? issues implications: Expand Education, Sampling, And Innovation Efforts what Are The Opportunities To Increase Usage Of Color Cosmetics Among Older Women? issues implications: Focus On More Targeted Marketing Efforts, Improved Product Functionality what Impact Is Multifunctional Makeup Having On The Category? issues implications: Highlight Daily Usage Opportunities And Product Differentiation what Role Will Technology Play In Helping Women Engage With The Color Cosmetics Category? issues implications: Continue To Use Technology As A Way To Engage Women In The Category trend Applications trend: Return To The Experts trend: Guiding Choice mintel Futures: East Meets West market Size And Forecast key Points category Growth Has Been Slow color Cosmetics Forecast To See Small Gains Through 2018 figure 8: Total U.s. Retail Sales And Forecast Of Color Cosmetics, At Current Prices, 2008-18 figure 9: Total U.s. Retail Sales And Forecast Of Color Cosmetics At Inflation-adjusted Prices, 2008-18 fan Chart Forecast figure 10: Total U.s. Sales And Fan Chart Forecast Of Color Cosmetics, At Current Prices, 2008-18 market Drivers aging Population Poses Challenges For Color Cosmetics figure 11: U.s. Female Population Aged 18 Or Older, By Age, 2008-18 consumer Confidence, Wealth Disparity Driving Prestige Market figure 12: Household Income Distribution, 2011 figure 13: Thomson Reuters/university Of Michigan Index Of Consumer Sentiment, 2007-13 hispanics Represent Growth Opportunity figure 14: Hispanic Females, Aged 18 Or Older, By Age, 2008-18 Color Cosmetics - US - July 2013
  • competitive Context facial Skincare Products With Cosmetic Benefits figure 15: Bb Creams Launched By Facial Skincare Brands, By Sub-category, 2011-13* segment Performance key Points facial Cosmetics Are Strongest Performing Segment lip And Eye Cosmetics Struggle To Grow figure 16: Total U.s. Retail Sales Of Color Cosmetics, Segmented By Type, 2011 And 2013 segment Performance – Facial Cosmetics key Points facial Cosmetics Are Strongest Category Performer bb Creams Impact Segment Performance sales And Forecast Of Facial Cosmetics (including Bb Creams) figure 17: Sales And Forecast Of Facial Cosmetics, At Current Prices, 2008-18 segment Performance – Eye Cosmetics key Points eye Cosmetics Experience Little Growth sales And Forecast Of Eye Cosmetics figure 18: Sales And Forecast Of Eye Cosmetics, At Current Prices, 2008-18 segment Performance – Lip Cosmetics key Points lip Cosmetics Continue To Struggle sales And Forecast Of Lip Cosmetics figure 19: Sales And Forecast Of Lip Cosmetics, At Current Prices, 2008-18 retail Channels key Points other Retail Channels And Supermarkets Post Modest Gains, Drug Stores Decline figure 20: Total U.s. Retail Sales Of Color Cosmetics, By Channel, 2011 And 2013 color Cosmetics Retail Sales Dominated By Other Retail Channels drug Stores Decline While Supermarkets Gain figure 21: Total U.s. Retail Sales Of Color Cosmetics, By Channel, At Current Prices, 2008-13 Color Cosmetics - US - July 2013
  • leading Companies key Points l’oréal Leads Color Cosmetics Category p&g, Revlon Both Struggle coty Beauty And J&j Experience Growth manufacturer Sales Of Color Cosmetics figure 22: Mulo Sales Of Color Cosmetics, By Leading Companies, Rolling 52 Weeks 2012 And 2013 brand Share – Facial Cosmetics key Points l’oréal Leads Segment Thanks To Product Innovations, Marketing Efforts p&g, Revlon Struggling To Keep Pace With L’oréal neutrogena Seeing Moderate Growth Due To New Product Launches manufacturer Sales Of Facial Cosmetics figure 23: Mulo Sales Of Facial Cosmetics, By Leading Companies, Rolling 52 Weeks 2012 And 2013 brand Share – Eye Cosmetics key Points l’oréal Maintains Leadership p&g, Revlon Both Losing Segment Share manufacturer Sales Of Eye Cosmetics figure 24: Mulo Sales Of Eye Cosmetics, By Leading Companies, Rolling 52 Weeks 2012 And 2013 brand Share – Lip Cosmetics key Points l’oréal Leads Declining Segment revlon’s Heritage In Lip Makeup Along With New Products Help Drive Growth rimmel, New York Color Help Coty Gain In Segment manufacturer Sales Of Lip Cosmetics figure 25: Mulo Sales Of Lip Cosmetics, By Leading Companies, Rolling 52 Weeks 2012 And 2013 innovations And Innovators new Product Launch Trends figure 26: Color Cosmetic Product Launches, By Subcategory, 2007-13* figure 27: Top 15 Color Cosmetics Product Claims, By Share, 2007-13* celebrity Collaborations limited Edition product Innovations creaseless/long-lasting Color Cosmetics - US - July 2013
  • flawless Complexion false Lash Effect makeup Setting Sprays mood Boosting vegan/gluten-free marketing Strategies overview Of The Brand Landscape strategy: Customized Solutions figure 28: Almay, “velvety Magic,” Tv Ad, 2013 figure 29: L’oreal, “the Perfect Match,” Tv Ad, 2013 strategy: Emphasis On Lashes figure 30: Maybelline The Rocket Print Ad, 2013 figure 31: L’oreal, “worth It,” Tv Ad, 2013 figure 32: Revlon, “spellbinding Lashes,” Tv Ad, 2013 strategy: Blurring The Line Between Facial Skincare And Makeup figure 33: Smashbox Print Ad, 2012 figure 34: Maybelline Bb Cream Print Ad, 2012 figure 35: Clinique Even Better Print Ad, 2012 figure 36: Neutrogena, “healthy Skin,” Tv Ad, 2013 strategy: Long-lasting figure 37: Estée Lauder Print Ad, 2013 figure 38: Covergirl Queen Collection Print Ad, 2013 figure 39: Revlon Colorstay Tv Ad, 2013 strategy: Bold Makeup figure 40: Maybelline Vivids Print Ad, 2013 figure 41: Mac Cosmetics, Print Ad, 2013 figure 42: Revlon, “no Drama,” Tv Ad, 2013 strategy: Empowerment figure 43: Bare Escentuals, “all Eyes On Board (melanie),” Tv Ad, 2012 social Media key Points key Social Media Metrics figure 44: Key Brand Metrics, Color Cosmetics Brands, May 2013 market Overview brand Usage And Awareness figure 45: Usage And Awareness Of Selected Color Cosmetics Brands, February 2013 interaction With Brands figure 46: Interaction With Selected Color Cosmetics Brands, February 2013 online Conversations Color Cosmetics - US - July 2013
  • figure 47: Selected Mac Cosmetics Twitter Mentions, May 2013 figure 48: Percentage Of Consumer Conversation By Selected Color Cosmetics Brands, April 20, 2013-may 19, 2013 figure 49: Online Mentions, Selected Color Cosmetics Brands, Percent Of Daily Mentions, By Day, April 20, 2013-may 19, 2013 where Are People Talking About Color Cosmetics Brands? figure 50: Selected Mac Cosmetics Twitter Mentions, May 2013 figure 51: Mentions By Page Type, Selected Color Cosmetics Brands, April 20, 2013-may 19, 2013 what Are People Talking About Online? figure 52: Mentions By Type Of Conversation, Selected Color Cosmetics Brands, April 20, 2013-may 19, 2013 figure 53: Major Areas Of Discussion Surrounding Color Cosmetics Brands, By Day, April 20, 2013-may 19, 2013 figure 54: Major Areas Of Discussion Surrounding Color Cosmetics Brands, By Page Type, April 20, 2013-may 19, 2013 brand Analysis maybelline figure 55: Maybelline Key Social Media Indicators, May 2013 key Online Campaigns what We Think mac Cosmetics figure 56: Mac Cosmetics, May 2013 key Online Campaigns what We Think bareminerals figure 57: Bareminerals Key Social Media Indicators, May 2013 key Online Campaigns what We Think revlon figure 58: Revlon Key Social Media Indicators, May 2013 key Online Campaigns what We Think l'oréal figure 59: L'oréal Key Social Media Indicators, May 2013 key Online Campaigns what We Think e.l.f. Cosmetics figure 60: E.l.f. Cosmetics Key Social Media Indicators, May 2013 key Online Campaigns what We Think color Cosmetics Usage Color Cosmetics - US - July 2013
  • key Points mascara Is A Makeup Staple For The Majority Of Women figure 61: Cosmetic Usage, February 2013 brand Use Influences Product Use figure 62: Regular Cosmetic Use By Each Brand Used, February 2013 usage – Eye Cosmetics key Points mascara Is Most Worn Eye Makeup Product regular Use Of Eye Makeup Decreases With Age figure 63: Eye Makeup Usage – Regular Wear*, By Age, February 2013 household Income Impacts Use Of Eye Makeup figure 64: Eye Makeup Usage– Regular Wear*, By Age And Household Income, February 2013 covergirl And Maybelline Are Most Used Eye Makeup Brands figure 65: Brands Of Mascara Used, By Age, October 2011-november 2012 figure 66: Brands Of Eye Makeup Used, By Age, October 2011-november 2012 usage – Facial Cosmetics key Points foundation, Blusher Are Most Worn Facial Makeup Products figure 67: Facial Makeup Usage – Regular Wear*, By Age, February 2013 use Of Bb Cream Is On The Rise figure 68: Bb Cream Usage, Any Wear, March 2012 And February 2013 facial Makeup Use Increases With Income figure 69: Facial Makeup Usage – Regular Wear*, By Age And Household Income, February 2013 young Women Turn To Covergirl For Facial Makeup figure 70: Brands Of Foundation/concealer Used, By Age, October 2011-november 2012 figure 71: Brands Of Blusher/bronzer Used, By Age, October 2011-november 2012 powder Blush/bronzer Dominates, Though Older Women Turning To Cream Formats figure 72: Types Of Blusher/bronzer Used, By Age, October 2011-november 2012 usage – Lip Cosmetics key Points age Impacts Use Of Lip Makeup figure 73: Lip Makeup Usage– Regular Wear*, By Age, February 2013 covergirl, Revlon, And Avon Are Leading Lip Makeup Brands figure 74: Brands Of Lipstick And Lip Gloss Used, By Age, October 2011-november 2012 shopping For Color Cosmetics Color Cosmetics - US - July 2013
  • key Points women, 25-34 Are Most Confident Category Shoppers brand Trust Is Important To Both Younger And Older Shoppers, Though Younger Shoppers Also Seeking Added Benefits figure 75: Shopping For Cosmetics, By Age, February 2013 color Cosmetics Behavior key Points sampling Before Buying Has Broad Appeal older Women Seeking More Suitable Products For Aging Skin younger Women Experiment, But Also Look For Value figure 76: Color Cosmetic Behaviors, By Age, February 2013 interest In Multifunctional Color Cosmetics key Points strong Interest In Multifunctional Makeup some Skepticism Regarding Efficacy Of Multifunctional Makeup figure 77: Interest In Multifunctional Cosmetics (any Agree), By Age, February 2013 figure 78: Interest In Multifunctional Cosmetics (any Agree), By Age And Household Income, February 2013 interest In Color Cosmetics – Claims key Points sun Protection Remains A Key Benefit For Makeup figure 79: Interest In Cosmetic Claims/benefits, February 2013 ease Of Use Claims Appeal To Older Women product Versatility And Improved Performance Are Essential Category Themes figure 80: Interest In Cosmetic Claims/benefits (have Tried), By Age, February 2013 figure 81: Interest In Cosmetic Claims/benefits (have Not Tried But Would Be Interested In Trying), By Age, February 2013 interest In Color Cosmetics – Information Sources key Points women Rely On In-store Sampling figure 82: Interest In Cosmetic Information Sources, February 2013 online Tutorials Represent Strong Education Opportunity young Women Interested In Mobile Apps, Beauty Boxes figure 83: Interest In Cosmetic Information Sources (have Tried), By Age, February 2013 figure 84: Interest In Cosmetic Information Sources (have Not Tried But Would Be Interested In Trying), By Age, February 2013 Color Cosmetics - US - July 2013
  • attitudes Toward Color Cosmetics key Points natural Looking Makeup Is Important nearly Half Of Respondents Don’t Wear Makeup Daily younger Makeup Wearers Like To Experiment, Follow Trends figure 85: Attitudes Toward Cosmetics, By Age, February 2013 figure 86: Attitudes Toward Cosmetics, By Age And Household Income, February 2013 race And Hispanic Origin key Points hispanic Women Are Highly Engaged In The Category figure 87: Cosmetic Usage – Daily/frequently, By Race/hispanic Origin, February 2013 black Women Seeking More Customized Makeup Options figure 88: Shopping For Cosmetics, By Race/hispanic Origin, February 2013 hispanic Women Experiment And Follow Trends But Also Seek Value figure 89: Behaviors Toward Cosmetics, By Race/hispanic Origin, February 2013 figure 90: Interest In Cosmetic Claims/benefits (have Tried), By Race/hispanic Origin, February 2013 figure 91: Interest In Cosmetic Claims/benefits (have Not Tried But Would Be Interested In Trying), By Race/hispanic Origin, February 2013 figure 92: Attitudes Toward Cosmetics, By Race/hispanic Origin, February 2013 cluster Analysis figure 93: Color Cosmetics Clusters, February 2013 cluster 1: Involved opportunities cluster 2: Habituals opportunities cluster 3: Basic opportunities cluster Characteristic Tables figure 94: Cosmetic Usage – Daily/frequently, By Target Clusters, February 2013 figure 95: Shopping For Cosmetics, By Target Clusters, February 2013 figure 96: Behaviors Toward Cosmetics, By Target Clusters, February 2013 figure 97: Interest In Multifunctional Cosmetics (any Agree), By Target Clusters, February 2013 figure 98: Interest In Cosmetic Claims/benefits (have Tried), By Target Clusters, February 2013 figure 99: Interest In Cosmetic Claims/benefits (have Not Tried But Would Be Interested In Trying), By Target Clusters, February 2013 figure 100: Attitudes Toward Cosmetics, By Target Clusters, February 2013 cluster Demographics Color Cosmetics - US - July 2013
  • figure 101: Target Clusters, By Demographic, February 2013 cluster Methodology key Household Purchase Measures – Information Resources Inc./builders Panel Data overview Of Eye Cosmetics mascara consumer Insights On Key Purchase Measures brand Map figure 102: Brand Map, Selected Brands Of Mascara Buying Rate, By Household Penetration, 52 Weeks Ending June 24, 2012 brand Leader Characteristics key Purchase Measures figure 103: Key Purchase Measures For The Top Brands Of Mascara, By Household Penetration, 52 Weeks Ending June 24, 2012 overview Of Facial Cosmetics foundation consumer Insights On Key Purchase Measures brand Map figure 104: Brand Map, Selected Brands Of Foundation Buying Rate, By Household Penetration, 52 Weeks Ending June 24, 2012 brand Leader Characteristics key Purchase Measures figure 105: Key Purchase Measures For The Top Brands Of Foundation, By Household Penetration, 52 Weeks Ending June 24, 2012 overview Of Lip Cosmetics lipstick consumer Insights On Key Purchase Measures brand Map figure 106: Brand Map, Selected Brands Of Lipstick Buying Rate, By Household Penetration, 52 Weeks Ending June 24, 2012 brand Leader Characteristics key Purchase Measures figure 107: Key Purchase Measures For The Top Brands Of Lipstick, By Household Penetration, 52 Weeks Ending June 24, 2012 lip Gloss consumer Insights On Key Purchase Measures brand Map figure 108: Brand Map, Selected Brands Of Lip Gloss Buying Rate, By Household Penetration, 52 Weeks Ending June 24, 2012 brand Leader Characteristics key Purchase Measures figure 109: Key Purchase Measures For The Top Brands Of Lip Gloss, By Household Penetration, 52 Weeks Color Cosmetics - US - July 2013
  • Ending June 24, 2012 appendix – Other Useful Consumer Tables color Cosmetic Usage figure 110: Cosmetic Usage – Regular Use, By Age, February 2013 figure 111: Cosmetic Usage – Regular Use, By Household Income, February 2013 shopping For Color Cosmetics figure 112: Shopping For Cosmetics, By Age And Household Income, February 2013 figure 113: Shopping For Cosmetics By Cosmetic Product Usage, February 2013 figure 114: Shopping For Cosmetics By Cosmetic Product Usage, February 2013 color Cosmetic Behavior figure 115: Color Cosmetic Behaviors, By Age And Household Income, February 2013 interest In Multifunctional Cosmetics figure 116: Interest In Multifunctional Cosmetics, February 2013 figure 117: Interest In Multifunctional Cosmetics (any Agree), By Race/hispanic Origin, February 2013 interest In Color Cosmetics—information/claims figure 118: Interest In Cosmetic Claims/benefits (have Tried), By Age And Household Income, February 2013 figure 119: Interest In Cosmetic Claims/benefits (have Not Tried But Would Be Interested In Trying), By Age And Household Income, February 2013 appendix – Social Media usage And Awareness figure 120: Brand Usage Or Awareness, February 2013 figure 121: Maybelline Usage Or Awareness, By Demographics, February 2013 figure 122: Revlon Usage Or Awareness, By Demographics, February 2013 figure 123: L'oréal Usage Or Awareness, By Demographics, February 2013 figure 124: Mac Cosmetics Usage Or Awareness, By Demographics, February 2013 figure 125: Bareminerals Usage Or Awareness, By Demographics, February 2013 figure 126: E.l.f. Cosmetics Usage Or Awareness, By Demographics, February 2013 interactions With Brands figure 127: Activities Done, February 2013 figure 128: Maybelline – Activities Done, By Demographics, February 2013 figure 129: Revlon – Activities Done, By Demographics, February 2013 figure 130: L'oréal – Activities Done, By Demographics, February 2013 figure 131: Mac Cosmetics – Activities Done, By Demographics, February 2013 figure 132: Bareminerals – Activities Done, By Demographics, February 2013 online Conversations figure 133: Percentage Of Consumer Conversation By Selected Color Cosmetics Brands, April 20, 2013-may 19, 2013 figure 134: Online Mentions, Selected Color Cosmetics Brands, Percent Of Daily Mentions, By Day, April Color Cosmetics - US - July 2013
  • 20, 2013-may 19, 2013 figure 135: Mentions By Page Type, Selected Color Cosmetics Brands, April 20, 2013-may 19, 2013 figure 136: Mentions By Type Of Conversation, Selected Color Cosmetics Brands, April 20, 2013-may 19, 2013 figure 137: Major Areas Of Discussion Surrounding Color Cosmetics Brands, By Page Type, April 20, 2013-may 19, 2013 appendix – Information Resources Inc./builders Panel Data Definitions information Resources Inc. Consumer Network Metrics appendix – Trade Associations ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Color Cosmetics - US - July 2013