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Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to ...

Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to regain consumers who have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavor innovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences and lifestyles.

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Carbonated Soft Drinks Market - US - June 2013 Document Transcript

  • 1. Carbonated Soft Drinks - US - June 2013Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling notonly to retain current users who are being encouraged to make healthy choices, but also to regain consumerswho have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavorinnovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences andlifestyles.Some questions answered in this report include:What can the industry do to improve its image in difficult times? What new occasions or opportunities areavailable for soft drinks? Can slumping sales of diet soft drinks be reversed? What is the next emerging softdrink alternative segment?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summaryoverviewthe Marketprice Increases Help To Avoid Flat Carbonated Soft Drink Salesfigure 1: Total U.s. Sales And Fan Chart Forecast Of Carbonated Soft Drinks, At Current Prices, 2007-17diet Soft Drinks Suffering From Worst Volume Declines, Seltzer A Bright Spotfigure 2: Total U.s. Retail Sales Of Packaged Carbonated Soft Drinks, By Segment, At Current Prices, 2010And 2012Carbonated Soft Drinks - US - June 2013
  • 2. market Factorssoda Bans Place Fresh Pressure On An Industry Already Under Firepopulation Growth Among Racial, Ethnic Groups Could Boost Industryhouseholds With Children Decline At The Same Time As Volume Consumption Dropsfigure 3: Net Purchase Of Carbonated Soft Drinks, By Intended Audience, March 2013retail Channelsprice, Convenience Drive Retail Channel Choice For Carbonated Soft Drinkskey Playersthree Major Csd Manufacturers Continue To Dominate Market, Despite Declining Salesfigure 4: Mulo Sales Of Carbonated Soft Drinks, By Leading Companies, Rolling 52 Weeks, 2012-13the Consumeryounger Men Most Likely To Purchase Regular Soft Drinksfigure 5: Purchase Of Carbonated Soft Drinks, By Calorie Level, By Gender And Age, March 2013name Brand, Flavor More Important Attributes For Purchase Than Low Pricefigure 6: Top Three Product Qualities Influencing Carbonated Soft Drink Purchases, By Race And HispanicOrigin, March 2013soft Drinks Losing Their Place As A Favorite Beverage, More Apt To Be A Treatfigure 7: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Favorite Vs. Treat, ByGeneration, March 2013what We Thinkissues And Insightswhat Can The Industry Do To Improve Its Image In Difficult Times?insight: Continue Education And Outreachwhat New Occasions Or Opportunities Are Available For Soft Drinks?insight: Emphasize The Possibility Of Pairingcan Slumping Sales Of Diet Soft Drinks Be Reversed?insight: Continue To Market To Middle-aged Consumers, Especially Menwhat Is The Next Emerging Soft Drink Alternative Segment?insight: Continue To Push Natural, Yet Bubbly Optionstrend Applicationstrend: Collective Intelligencetrend: Extend My Brandmintel Futures: Brand InterventionCarbonated Soft Drinks - US - June 2013
  • 3. market Size And Forecastkey Pointscsds Continually Losing Sparkle With Future Sales Slated To Be Flatfigure 8: Total U.s. Retail Sales And Forecast Of Carbonated Soft Drinks, At Current And Inflation-adjustedPrices, 2007-17figure 9: Total U.s. Retail Sales Of Carbonated Soft Drinks, At Current Prices, 2007-17figure 10: Total U.s. Retail Sales And Forecast Of Carbonated Soft Drinks, At Inflation-adjusted Prices,2007-17fan Chart Forecastfigure 11: Total U.s. Sales And Fan Chart Forecast Of Carbonated Soft Drinks, At Current Prices, 2007-17market Driverskey Pointssoda Bans Place Fresh Pressure On An Industry Already Under Firesweetener Sensitivities Create Hurdles For Manufacturersfigure 12: Agreement With Attitudes Toward Sweeteners In Carbonated Soft Drinks, By Purchase OfCarbonated Soft Drinks, March 2013figure 13: Sweetener Qualities Influencing Carbonated Soft Drink Purchases, By Purchase Of CarbonatedSoft Drinks, March 2013population Growth Among Racial, Ethnic Groups Could Boost Industryfigure 14: Purchase Of Carbonated Soft Drinks By Calorie Level, By Race And Hispanic Origin, March 2013drop In Households With Children Detrimental For Soft Drink Makersfigure 15: Purchase Of Carbonated Soft Drinks, By Presence Of Children In Household, March 2013figure 16: Product Qualities Influencing Carbonated Soft Drink Purchases, By Presence Of Children InHousehold, March 2013figure 17: Any Personal Consumption Of Soft Drinks, By Type, By Presence Of Children In Household,March 2013soft Drink Volume Consumption Declining Among Kids, Teensfigure 18: Teen Consumption Of Soft Drinks, October 2007-november 2012figure 19: Purchase Of Carbonated Soft Drinks, By Audience, March 2013figure 20: Kid Consumption Of Regular Cola And Other Regular Soft Drinks, October 2007-november 2012competitive Contextkey Pointswater Showcases Growth As Consumers Cut Back On Sweetened DrinksCarbonated Soft Drinks - US - June 2013
  • 4. figure 21: Change In Personal Non-alcoholic Drinking Habits, By Category, November 2012sparkling Water Offers Particular Advantages As A Csd Alternativeready-to-drink Teas, Energy Drinks Also Suffer From Sugar Concernssegment Performancekey Pointsdiet Suffers Declines As Consumers Trade Away, While Seltzer Shinesfigure 22: Total U.s. Retail Sales Of Packaged Carbonated Soft Drinks, By Segment, At Current Prices, 2010And 2012segment Performance – Regular Soft Drinkskey Pointsat Current Prices, Regular Soft Drinks Fall Flat; With Inflation, They Declinefigure 23: Sales And Forecast Of Regular Soft Drinks, At Current Prices, 2007-17figure 24: Total U.s. Retail Sales And Forecast Of Regular Soft Drinks, At Inflation-adjusted Prices, 2007-17volume Consumption Falling Across Both Full-calorie Cola, Flavorsfigure 25: Adult Consumption Of Regular Carbonated Cola And Non-cola Drinks, October 2007-november2012younger Blacks, Hispanics Lead Volume Consumption Of Full-calorie Colafigure 26: Adult Consumption Of Regular Carbonated Cola Drinks, By Race And Age, October2011-november 2012figure 27: Adult Consumption Of Regular Carbonated Cola Drinks, By Hispanic Origin And Age, October2011-november 2012volume Consumption Of Flavored Full-calorie Soft Drinks Exceeds Colasfigure 28: Adult Consumption Of Other Regular Carbonated Non-cola Soft Drinks, By Race And HispanicOrigin, October 2011-november 2012despite Cutbacks, Black Teens Continue To Report High Volume Usefigure 29: Teen Consumption Of Regular Cola Drinks, By Race/hispanic Origin, October 2011-november2012figure 30: Teen Consumption Of Other Regular Carbonated Non-cola Soft Drinks, By Race/hispanic Origin,October 2011-november 2012kids Aged 9-11 Report High Rates Of Consumption, But Volume Is Fallingfigure 31: Kid Consumption Of Regular Cola Drinks, By Race/hispanic Origin, October 2011-november 2012figure 32: Kid Consumption Of Regular Other Soft Drinks, By Race/hispanic Origin, October 2011-november2012Carbonated Soft Drinks - US - June 2013
  • 5. segment Performance – Diet Soft Drinkskey Pointsdiet Segment Suffering, But Forecast Not So Bleak As Loyalists Remainfigure 33: Sales And Forecast Of Diet Soft Drinks, At Current Prices, 2007-17figure 34: Total U.s. Retail Sales And Forecast Of Diet Soft Drinks, At Inflation-adjusted Prices, 2007-17usage, Volume Consumption Falling Across Diet Soft Drink Segmentsfigure 35: Adult Consumption Of Diet Or Sugar-free Carbonated Cola And Non-cola Soft Drinks, October2007-november 2012middle-aged Respondents Report Higher Volume Consumption Of Diet Colafigure 36: Adult Consumption Of Diet Or Sugar-free Carbonated Cola Soft Drinks, By Gender And Age,October 2011-november 2012men Of All Ages Are Most Likely To Reach For Flavored Diet Soft Drinksfigure 37: Adult Consumption Of Diet Or Sugar-free Carbonated Other Soft Drinks, By Gender And Age,October 2011-november 2012teen Girls Grasp Onto Diet, Although Volume Consumption Droppingsegment Performance – Seltzer Waterkey Pointsseltzer, Tonic Water, Club Soda Surge Among New Beverage Seekersfigure 38: Sales And Forecast Of Seltzer/tonic Water/club Soda, At Current Prices, 2007-17figure 39: Total U.s. Retail Sales And Forecast Of Seltzer Water/tonic Water/club Soda, At Inflation-adjustedPrices, 2007-17most Seltzer Water Brands See Growth Between 2012 And 2013figure 40: Mulo Sales Of Seltzer/tonic Water/club Soda, By Leading Companies, Rolling 52 Weeks 2012 And2013lack Of Artificial Sweeteners, New Flavors Drive Seltzer Water Purchasefigure 41: Product Qualities Influencing Carbonated Soft Drink Purchases, By Purchase Of Seltzer Water,March 2013single-serving Packaging, Increased Marketing Influential For Seltzerfigure 42: Packaging And Promotions Influencing Carbonated Soft Drink Purchases, By Purchase Of SeltzerWater, March 2013refreshment Main Motivator For Seltzer Water Consumptionfigure 43: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Purchase For PersonalConsumption Of Seltzer Water, March 2013retail ChannelsCarbonated Soft Drinks - US - June 2013
  • 6. key Pointsother Retail Channel Maintains Dominance, Drug Stores See Growthfigure 44: Total U.s. Retail Sales Of Carbonated Soft Drinks, By Channel, At Current Prices, 2007-12figure 45: U.s. Retail Sales Of Carbonated Soft Drinks, By Channel, 2010 And 2012leading Companieskey Pointsthree Major Csd Manufacturers, Private Label All See Drop In Salesfigure 46: Mulo Sales Of Carbonated Soft Drinks, By Leading Companies, Rolling 52 Weeks 2012 And 2013coca-cola Pushes Online Interaction, Expands Package Size Optionspepsico Places Spotlight On Core Brands Pepsi, Mtn Dew, Sierra Mistdr Pepper Snapple Group Hedges Bets On Low-calorie Lineupbrand Share – Regular Soft Drinkskey Pointsflavored Regular Soft Drinks Outgrow Colas, Pepsi Next Makes Entrancefigure 47: Mulo Sales Of Regular Carbonated Soft Drinks, By Leading Companies, Rolling 52 Weeks 2012And 2013the Cola Wars Return As Pepsi Next Takes Aim At Coca-cola In Viral Videofanta Expands Animated Campaign To Promote Play To Global Teensemphasis On Natural Elevates Sales Of Canada Dry Ginger Alefigure 48: Seagram’s Ginger Ale Coupon Flier, May 19, 2013black Consumers Should Be A Target For Cherry Flavored Colasfigure 49: Adult Consumption Of Regular Carbonated Cola Drinks, By Race And Age, October2011-november 2012citrus Flavored Brands Attract Most Multicultural Usersfigure 50: Adult Consumption Of Other Regular Carbonated Non-cola Soft Drinks, By Race And Age,October 2011-november 2012figure 51: Adult Consumption Of Other Regular Carbonated Non-cola Soft Drinks, By Hispanic Origin AndAge, October 2011-november 2012brand Share – Diet Soft Drinkskey Pointsmasculine Edge Helps Dr Pepper Ten, Coke Zero Outperform Diet BrandsCarbonated Soft Drinks - US - June 2013
  • 7. figure 52: Mulo Sales Of Diet Carbonated Soft Drinks, By Leading Companies, Rolling 52 Weeks 2012 And2013expansion Of Ten Lineup Forgoes Man-centric Focusfigure 53: 7 Up Ten, Television Ad, 2013coke Zero, Pepsi Max Connect With Younger Men, Women Stick To Dietfigure 54: Adult Consumption Of Diet Or Sugar-free Carbonated Cola Soft Drinks, By Gender And Age,October 2011-november 2012flavored Diet Brands Could Capitalize On Desire For Varietyfigure 55: Adult Consumption Of Diet Or Sugar-free Carbonated Other Soft Drinks, By Gender And Age,October 2011-november 2012figure 56: Adult Consumption Of Diet Or Sugar-free Carbonated Other Soft Drinks, By Hispanic Origin AndAge, October 2011-november 2012diet Cola Carves A Niche With Teen Girls, While Teen Boys Favor Flavorsfigure 57: Teen Consumption Of Top 10 Carbonated Diet Or Sugar-free Cola Drinks, By Gender, October2011-november 2012figure 58: Teen Consumption Of Other Carbonated Diet Or Sugar-free Soft Drinks, By Gender, October2011-november 2012innovations And Innovatorspackaging Changes Emphasize Portion Control, Limited Editionsfigure 59: Carbonated Soft Drink Launches, By Launch Type, April 2012-april 2013flavor Experimentation Could Bring In Curious Consumersfigure 60: Top 20 Carbonated Soft Drink Flavor Introductions, April 2012-april 2013due To Consumer Skepticism, Sweeteners The Focus For Some Productspackaging, Flavor Ideas Provided By International Innovationspackagingflavorsproductsmarketing Strategiesoverviewbrand Analysis: Coca-colaonline Initiativestv Presencefigure 61: Coca-cola, Television Ad, 2013figure 62: Coca-cola, Television Ad, 2013figure 63: Coca-cola Coupon Ad, May 19, 2013Carbonated Soft Drinks - US - June 2013
  • 8. brand Analysis: Diet Pepsiprint And Otherfigure 64: Diet Pepsi, Print Ad, April 2013tv Presencefigure 65: Diet Pepsi, Television Ad, 2012brand Analysis: Mountain Dewbrand Analysis: Dr Pepperfigure 66: Dr Pepper, Television Ad, 2013brand Analysis: Spritefigure 67: Sprite, Television Ad, 2012brand Analysis: Zeviaprint And Otherfigure 68: Zevia Pro-soda Ban Ad, 2012social Media – Carbonated Soft Drinkskey Pointssocial Media Metricsfigure 69: Key Performance Indicators Of Selected Carbonated Soft Drink Brands, May 2013market Overviewbrand Usage And Awarenessfigure 70: Usage And Awareness Of Selected Carbonated Soft Drink Brands, March 2013interaction With Carbonated Soft Drink Brandsfigure 71: Interaction With Carbonated Soft Drink Brands, March 2013online Conversationsfigure 72: Online Conversations On Selected Carbonated Soft Drink Brands, April 14-may 13, 2013figure 73: Online Conversations On Selected Carbonated Soft Drink Brands, By Day, April 14-may 13, 2013where Are People Talking About Carbonated Beverages?figure 74: Online Conversations On Selected Carbonated Soft Drink Brands, By Page Type, April 14-may 13,2013what Are People Talking About?figure 75: Types Of Conversations Around Selected Carbonated Soft Drink Brands, April 14-may 13, 2013figure 76: Types Of Conversations Around Selected Carbonated Soft Drink Brands, By Page Type, April14-may 13, 2013analysis By Brandcoca-colafigure 77: Coca-cola – Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkspritefigure 78: Sprite – Key Social Media Indicators, May 2013Carbonated Soft Drinks - US - June 2013
  • 9. key Online Campaignswhat We Thinkdr Pepperfigure 79: Dr Pepper – Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkmountain Dewfigure 80: Mountain Dew – Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkdiet Pepsifigure 81: Diet Pepsi – Key Social Media Indicators, May 2013key Online Campaignswhat We Thinkzeviafigure 82: Zevia – Key Social Media Indicators, May 2013key Campaignswhat We Thinkthe Consumer – Purchase Preferenceskey Pointsyounger Men Most Likely To Purchase Regular Soft Drinksfigure 83: Purchase Of Carbonated Soft Drinks By Calorie Level, By Gender And Age, March 2013higher-income Whites More Likely To Purchase Diet Soft Drinksfigure 84: Purchase Of Carbonated Soft Drinks By Calorie Level, By Race And Income, March 2013matrix, Millennial Soft Drink Buyers Interested In Emerging Csd Segmentsfigure 85: Purchase Of Carbonated Soft Drinks, By Generation, March 2013flavors Appeal To Younger Buyers, Cola The Standard For Older Onesfigure 86: Purchase Of Carbonated Soft Drinks, By Flavor, By Generation, March 2013possible Crossover Opportunity Between Low-calorie, Other Csdsfigure 87: Purchase Of Carbonated Soft Drinks, By Net Purchase Of Low- Or Mid-calorie Soft Drinks, March2013the Consumer – Purchase Motivationskey Pointssoft Drinks Losing Their Place As Favored Beverage, More Apt To Be A Treatfigure 88: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Generation, March 2013Carbonated Soft Drinks - US - June 2013
  • 10. older Consumers Drawn In By Brand, Younger Consumers By Flavorfigure 89: Product Qualities Influencing Carbonated Soft Drink Purchases, By Generation, March 2013younger Men Show Preference For Natural Sweetenersfigure 90: Agreement With Attitudes Toward Sweeteners Used In Carbonated Soft Drinks, By Gender AndAge, March 2013diet Remains Realm Of Older Women, Younger Men Open To Low-caloriefigure 91: Agreement With Attitudes Toward Calorie Level Of Carbonated Soft Drinks, By Gender And Age,March 2013single-serving, Portion-controlled Influential To Young Soft Drink Buyersfigure 92: Packaging And Promotions Influencing Carbonated Soft Drink Purchases, By Age, March 2013new Flavors Start Outreach With Package Then Smartphone Marketingthe Consumer – Occasions For Personal Soft Drink Consumptionkey Pointsanywhere, Anytime The Soft Drink Consumption Motto For Young Menfigure 93: Any Personal Consumption Of Soft Drinks, By Type, By Gender And Age, March 2013regular, Diet Show Some Variations In Consumption Time, Placefigure 94: Personal Consumption Of Soft Drinks By Time, Occasion, And Location, By Calorie Level, March2013consumption While Socializing Motivated By Taste, Refreshmentfigure 95: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Any Personal Consumption OfSoft Drinks, By Occasion, March 2013at Work, On-the-go Consumption Presents Opportunities For Placementfigure 96: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Location, March 2013race And Hispanic Originkey Pointshispanics Explore Soft Drink Options, Blacks Focus On Full-calorie Flavorsfigure 97: Purchase Of Carbonated Soft Drinks, By Race And Hispanic Origin, March 2013other Race Consumers Sensitive On Sweeteners, Blacks Look For Sugarfigure 98: Sweetener Qualities Influencing Carbonated Soft Drink Purchases, By Race And Hispanic Origin,March 2013lower-income Other Race Respondents Hard To Break From Regular Habitsfigure 99: Agreement With Attitudes Toward Sweeteners And Calories In Carbonated Soft Drinks, By RaceAnd Income, March 2013calorie Control Is Integral To Lower-income Hispanicsfigure 100: Agreement With Attitudes Toward Carbonated Soft Drinks, By Hispanic Origin And Income,Carbonated Soft Drinks - US - June 2013
  • 11. March 2013in-store Promotions, Coupons Connect With Other Race Soft Drink Buyersfigure 101: Packaging And/or Promotions Influencing Carbonated Soft Drink Purchases, By Race AndHispanic Origin, March 2013blacks Give Soft Drinks Highest Marks For Refreshment, Flavorfigure 102: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Race And Hispanic Origin,March 2013hispanics Stick To At-home Consumption, Blacks Pair Soda With Dinnerfigure 103: Any Personal Consumption Of Soft Drinks, By Type, By Race/hispanic Origin, March 2013information Resources Inc. Builders Panel Datakey Household Purchase Measuresoverviewregular Soft Drinksbrand Mapfigure 104: Brand Map, Selected Brands Of Regular Soft Drinks, By Household Penetration, 52 WeeksEnding June 24, 2012brand Leader Characteristicskey Purchase Measuresfigure 105: Key Purchase Measures For The Top Brands Of Regular Soft Drinks, By Household Penetration,52 Weeks Ending June 24, 2012diet Soft Drinksbrand Mapfigure 106: Brand Map, Selected Brands Of Low Calorie Soft Drinks, By Household Penetration, 52 WeeksEnding June 24, 2012brand Leader Characteristicskey Purchase Measuresfigure 107: Key Purchase Measures For The Top Brands Of Regular Soft Drinks, By Household Penetration,52 Weeks Ending June 24, 2012appendix – Market Driversobesityfigure 108: U.s. Obesity, By Age Group, 2008 And 2012childhood And Teen Obesity – Highest In Decadesfigure 109: Prevalence Of Obesity Among Children And Adolescents Aged 2-19, 1971-2010racial, Ethnic Population Growthfigure 110: Population By Race And Hispanic Origin, 2008, 2013, And 2018Carbonated Soft Drinks - US - June 2013
  • 12. figure 111: Households With Children, By Race And Hispanic Origin Of Householder, 2012shifting U.s. Demographicsfigure 112: U.s. Population, By Age, 2008-18figure 113: Households, By Presence Of Own Children, 2002-12appendix – Other Useful Consumer Tablessegment Performance – Regular Soft Drinksfigure 114: Adult Consumption Of Regular Carbonated Cola Drinks, October 2007-november 2012figure 115: Adult Consumption Of Other Regular Carbonated Non-cola Soft Drinks, October 2007-november2012segment Performance – Diet Soft Drinksfigure 116: Adult Consumption Of Diet Or Sugar-free Carbonated Cola Soft Drinks, October 2007-november2012figure 117: Adult Consumption Of Diet Or Sugar-free Carbonated Non-cola Soft Drinks, October2007-november 2012figure 118: Teen Consumption Of Carbonated Diet Or Sugar-free Cola Drinks, Gender And Age, October2011-november 2012figure 119: Teen Consumption Of Other Carbonated Diet Or Sugar-free Soft Drinks, By Gender And Age,October 2011-november 2012brand Share – Regular Soft Drinksfigure 120: Adult Consumption Of Regular Carbonated Cola Drinks, By Brand, October 2011-november2012figure 121: Teen Consumption Of Regular Cola Drinks, By Brand, October 2011-november 2012figure 122: Kid Consumption Of Regular Cola Drinks, By Brand, October 2011-november 2012figure 123: Adult Consumption Of Regular Carbonated Cola Drinks, By Brand, By Hispanic Origin And Age,October 2011-november 2012figure 124: Adult Consumption Of Top 10 Other Regular Carbonated Non-cola Soft Drink Brands, October2011-november 2012figure 125: Teen Consumption Of Top 10 Other Regular/carbonated Non-cola Soft Drink Brands, October2011-november 2012figure 126: Kid Consumption Of Top 10 Other Soft Drink Brands, October 2011-november 2012brand Share – Diet Soft Drinksfigure 127: Adult Consumption Of Diet Or Sugar-free Carbonated Cola Soft Drinks, By Brand, October2011-november 2012figure 128: Adult Consumption Of Diet Or Sugar-free Carbonated Cola Soft Drinks, By Brand, October2007-november 2012figure 129: Adult Consumption Of Diet Or Sugar-free Carbonated Cola Soft Drinks, By Brand, By HispanicOrigin And Age, October 2011-november 2012figure 130: Adult Consumption Of Diet Or Sugar-free Carbonated Other Soft Drinks, By Brand, October2011-november 2012Carbonated Soft Drinks - US - June 2013
  • 13. the Consumer – Purchase Preferencesfigure 131: Purchase Of Carbonated Soft Drinks, By Gender And Age, March 2013figure 132: Agreement With Attitudes Toward Carbonated Soft Drinks, By Any Purchase (net) OfCarbonated Soft Drinks, March 2013the Consumer – Purchase Motivationsfigure 133: Reasons For Personal Consumption Of Carbonated Soft Drinks, By Gender And Age, March 2013figure 134: Product Qualities Influencing Carbonated Soft Drink Purchases, By Net Purchase Of CarbonatedSoft Drinks, By Calorie Level And Flavor, March 2013figure 135: Agreement With Attitudes Toward Carbonated Soft Drinks, By Presence Of Children InHousehold, March 2013figure 136: Agreement With Attitudes Toward Carbonated Soft Drinks, By Generation, March 2013figure 137: Packaging And Promotions Influencing Carbonated Soft Drink Purchases, By Gender, March2013figure 138: Packaging And Promotions Influencing Carbonated Soft Drink Purchases, By Purchase OfCarbonated Soft Drinks By Calorie Level, March 2013the Consumer – Occasions For Personal Soft Drink Consumptionfigure 139: Any Personal Consumption Of Soft Drinks, By Type, By Generation, March 2013race And Hispanic Originfigure 140: Product Qualities Influencing Carbonated Soft Drink Purchases, By Race And Hispanic Origin,March 2013appendix – Social Mediaonline Conversationsfigure 141: Online Conversations On Selected Carbonated Soft Drink Brands, April 14-may 13, 2013figure 142: Online Conversations On Selected Carbonated Soft Drink Brands, By Day, April 14-may 13,2013figure 143: Online Conversations On Selected Carbonated Soft Drink Brands, By Page Type, April 14-may13, 2013figure 144: Types Of Conversations Around Selected Carbonated Soft Drink Brands, April 14-may 13, 2013figure 145: Types Of Conversations Around Selected Carbonated Soft Drink Brands, By Day, April 14-may13, 2013figure 146: Types Of Conversations Around Selected Carbonated Soft Drink Brands, By Page Type, April14-may 13, 2013brand Usage And Awarenessfigure 147: Brand Usage And Awareness, March 2013figure 148: Coca-cola Usage Or Awareness, By Demographics, March 2013figure 149: Diet Pepsi Usage Or Awareness, By Demographics, March 2013figure 150: Dr Pepper Usage Or Awareness, By Demographics, March 2013figure 151: Mountain Dew Usage Or Awareness, By Demographics, March 2013figure 152: Sprite Usage Or Awareness, By Demographics, March 2013Carbonated Soft Drinks - US - June 2013
  • 14. figure 153: Zevia Usage Or Awareness, By Demographics, March 2013activities Donefigure 154: Interaction With Carbonated Soft Drink Brands, March 2013figure 155: Coca-cola – Activities Done, By Demographics, March 2013figure 156: Diet Pepsi – Activities Done, By Demographics, March 2013figure 157: Dr Pepper – Activities Done, By Demographics, March 2013figure 158: Mountain Dew – Activities Done, By Demographics, March 2013figure 159: Sprite – Activities Done, By Demographics, March 2013appendix – Information Resources Inc. Builders Panel Data Definitionsinformation Resources Inc. Consumer Network Metricsappendix – Trade AssociationsResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market researchreports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with ourhuge collection of market research reports. We provide our services to all sizes of organizations and across allindustry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well aspublishers and will assist you in making an informed decision by giving you unbiased and deep insights onwhich reports will satisfy your needs at the best price.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usWebsite: http://www.researchmoz.us/Carbonated Soft Drinks - US - June 2013