Creating a Social Media Strategy - Planning Framework by Quba

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Presentation walks you through the steps to create a digital marketing strategy using Quba's social media planning framework. Download the PDF at http://blog.quba.co.uk/2011/04/social-media-strategy/

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Creating a Social Media Strategy - Planning Framework by Quba

  1. 1. What you’ll learn<br />How to create a social <br />media strategy using <br />Quba’s planning framework<br />Download the strategy framework at:<br />http://blog.quba.co.uk/2011/04/social-media-strategy/<br />
  2. 2. Stage 1: Define your audience<br />
  3. 3. Stage 2: Behaviour goals<br />
  4. 4. Stage 3: Action goals<br />
  5. 5. Stage 4: Outcomes<br />
  6. 6. Stage 5: Audience profiling<br />
  7. 7. Stage 6: The BIG idea<br />
  8. 8. Stage 7: Mind map ideas<br />
  9. 9. Stage 7a: Content ideas<br />
  10. 10. Stage 7b: Channel ideas<br />
  11. 11. Stage 7c: Promotion ideas<br />
  12. 12. Stage 7d: Outcome ideas<br />
  13. 13. Contact Details<br />David Sealey<br />dsealey@quba.co.uk<br />www.linkedin.com/in/davesealey<br />twitter.com/sealeyd<br />

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