Why Chinese Market? Largest Asian American group Source: US Census 2010
Why Chinese Market? Over 1 million Chinese in Los Angeles San Francisco Bay Area Greater Los Angeles Source: OCA and the Asian American Studies Program University of Maryland
Why Chinese Market? Ideal consumer Chinese-speaking American Consumer * Index Population growth 5 times higher 490 Business ownership growth 4 times higher 429 Spending power growth 1.8 times higher 182 Business receipts growth They like to own business 170 College degree/age 18-34 156 College degree/age 25-34 143 Home ownership 138 Income between $50K and $125K 114 C 105 * General American Consumer Index = 100 US Census 2010
Why Chinese Market? Highest home and car ownership Source: US Census Data, Mediamark Research Inc. 2004
Why Chinese Market? High buying power gives high ROI Money spent in marketing to Chinese• The Chinese American buying power(2009)=$554 billion• The nations buying power(2009) = $10.7 trillion• Ratio of Buying Power per capita of Chinese American vs. General U.S. Population = 4.3 (Note: Number of Chinese Americans is about 1.2% of the total US population) Source: Selig Center for Economic Growth, 2010
Why Chinese Market? Chinese people have cash – tradition of saving In China: a personal saving rate in China of about 30% of household income - Stephen Roach, chief economist at Morgan Stanley, March 8, 2006 In America: In America, Chinese citizens were saving at a 40% rate. - Wealth Daily, February 2nd, 2009 Source: OECD - Organisation for Economic Co-operation and Development
Why Chinese Market? Prefer advertising in their own language • 65% of Chinese speaking Americans are foreign born • 81% of people from China ,Taiwan and South East Asia exhibit a preference for in- culture/language communications Source: Gallup/ISA Research Source: Gallup/ISA Research
The Epoch Times A true media, as Mr. Pulitzer defines it“able, disinterested, public spirited,”“can preserve that public virtue” “Our Republic and its press will rise or fall together. An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations.” - Joseph Pulitzer, the founder of Pulitzer Prizes “ 我們的共和國與她的新聞媒體興衰與共。一個勝任的、無私的、以公眾精神為基準 的媒體，擁有訓練有素的智者，既具慧眼明辨是非，亦有勇氣擇善而行，這樣的媒體 能維護政府賴以立身的公眾道德，無此公眾道德，任何政府不過是一個騙局和笑柄。 憤世的、被收買的、蠱惑人心的媒體將 同時造就疑心重重、唯利是圖、被煽動的民 眾。塑造共和國之未來的力量，就在未來媒體人的手中。” - 新聞業先驅、新聞界最權威最高殊榮普利策獎的創立人 約瑟夫‧普利策
The Epoch Times Come into being when Chinese need itWhile the otherChinese languagemedia are eithercontrolled orstrongly influencedby the Communistregime in China.
The Epoch Times “disinterested” – independent, uncensored
The Epoch Times “Public Spirited”, as written in a banner given to us by a reader from Nanjing, China - “Voice for justice, people’s tongue.”
The Epoch Times “Public Spirited”, uncensored China news is not only crucial to Chinese people, but also to the world – the bridge“For those countries with controlled media, we must listen to the voice of the peoplethere, because this is very important for us to get the truth. We need to know whatsgoing on over there.“For example, the safety of those Chinese food and toy exported to America is veryimportant to American people. We need to get information from Chinese media andother media. Such information has direct impact on United States.We need China news urgently; we need to know what is really going on in China.Under the current media ecosystem, truthful China news is even more important.”— Lee Bollinger, President of Columbia University, Board director of Washington Post, Current Board member of Pulitzer PrizesSource: http://epochtimes.com/b5/10/4/28/n2890482.htm, “In the tide of media newspaper shutdown,truthful China news is the most needed. April 28, 2010
The Epoch Times can preserve that public virtue - the proud sponsors of the world renowned traditional Chinese cultural show – SHEN YUN
The Epoch Times “able” - No. 1 Chinese & Multi-language newspaper in the world 11 Languages 12 Languages in Print in Print
The Epoch Times “able” - No. 1 Chinese & Multi-language newspaper in the world
The Epoch Times “able” – No. 1 Chinese news web outside China 19 Languages on line www.epochtimes.com Chinese Ukrainian Korean English Bulgarian Vietnamese French Hebrew Romanian Spanish Slovak Indonesian German Swedish Czech Russian Japanese Turkish
The Epoch Times “able” – our web ranks the highest among Chinese media outside China 2,049 Source: Alexa.com, as of March 21, 2012
The Epoch Times “able” – YouMaker, Magazine, Radio, … “in the sea, on the land, in the air” synergy.
The Epoch Times “able” - The world media are reading Epoch Times
The Epoch Times “Able” - “A fresh look at our changing world”
The Epoch Times Our readersThe Epoch Times reader profile83% : Immigrated from mainland China.71% : Age ranges from 25 ～ 54, average age 40.79% : Have a college or university degree.Average Household Income : $86,000.The Epoch Times readers read our paper because we are:unique, “can’t-find-anywhere-else” - 77%independent, truthful reporting, covering universal principles and human rights -76%healthy, non-violent, non-erotic - 40%Source: Proprietary U.S. – wide survey of 5,046 readers of the Chinese print edition of the Epoch Times. Conductedonline May 18 – June 13, 2008. Margin of error +/-1.14%. at 95% confidence level.
The Epoch Times Our readers: about 80% from China Chinese tourists Chinese immigrants • Shopping luxury goods • Read Epoch Times • buy house • buy car • Looking for “American • Have cash future home Dream”
The Epoch Times Our circulation – No. 1 circulated Chinese newspaper in the USA • Distributed in over 500 cities and towns in 41 States in USA • Number of branches: 15; Weekly circulation: 328,150 copies
The Epoch Times Our circulation – 100,000 copies weekly
The Epoch Times Circulation – The ONLY Chinese newspaper in USA who dares to have its circulation audited Being Audited by
3 National Chinese Newspapers in USA As of Dec 2009Besides the clear advantage in the quantity of newspapers being circulated, The Epoch Timescovers the areas where the other Chinese newspapers are lacking or rarely seen, especially inthe Midwest where there are 50% of the Chinese Americans and car buying is indispensible.
Synergy: Cross-platform Integrated Marketing Show Newspaper Television Websites Magazine, Radio
Asian Americans in LASource: US Census 2010, New York Times