Social Media Presentation
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Social Media Presentation



Social Media capabilities of Campbell-Ewald

Social Media capabilities of Campbell-Ewald



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Social Media Presentation Social Media Presentation Presentation Transcript

  • Social Media Capabilities
  • Why should I care about social media?
  • It’s more than just MySpace
  • photo sharing
  • video sharing
  • tagging
  • blogging
  • vlogging
  • Twittering
  • Flickr-ing
  • voting
  • polling
  • lending
  • friending
  • sending
  • trending
  • … and lots of really strange pictures of cats.
  • This was the Internet back in 1968. Series of Tubes
  • This was the Internet back in 1998. 3D buttons!
  • This is the Internet today. Avatars
  • How is it different?
  • It’s more informative.
  • It’s influential.
  • It’s collaborative.
  • And you’re not in control.
  • Your brand is no longer yours.
  • It’s up for interpretation .
  • Consumers define it.
  • So does your competition.
  • Our industry has gone through major changes .
  • Our traditional model has broken down .
  • (Now comes the big, ugly slide)
  • Web Sites Advertising Institutions Mobile Social Networks RSS Feeds Mashups Metaverses This is “the current” Traditional media silos -> Consumers own the current
  • Orwell was partly right
  • But we’re watching back.
  • We’re sharing what we see.
  • And remixing it in unexpected ways.
  • So how does Campbell-Ewald fit in?
  • We have a dedicated Social Media Group.
  • Really smart people .
  • Dave Linabury SVP, Social Media Planning Manager Helena Johnson Strategic Planner Anjanee Parmar Social Media Analyst Cathryn Catcho Community Manager
  • What do we do?
  • We listen.
  • We track.
  • We trend.
  • We recommend.
  • An example
  • It might start with a hot topic
  • Like say… a building shaped like a swastika
  • That gets the attention of key influencers…
  • It spreads through social networks rapidly
  • Meanwhile we track the spread of conversations
  • Response is not only needed, it’s expected .
  • (Remember that slide about not having control?)
  • (In case you forgot)
  • Now the Big Question :
  • Are you going to embrace Web 2.0?
  • Or reject it?
  • We recommend embracing it .
  • kthxbai