Social Media Presentation

1,140 views
1,076 views

Published on

Social Media capabilities of Campbell-Ewald

Published in: Technology, Sports

Social Media Presentation

  1. 1. Social Media Capabilities
  2. 2. Why should I care about social media?
  3. 3. It’s more than just MySpace
  4. 4. photo sharing
  5. 5. video sharing
  6. 6. tagging
  7. 7. blogging
  8. 8. vlogging
  9. 9. Twittering
  10. 10. Flickr-ing
  11. 11. voting
  12. 12. polling
  13. 13. lending
  14. 14. friending
  15. 15. sending
  16. 16. trending
  17. 17. … and lots of really strange pictures of cats.
  18. 18. This was the Internet back in 1968. Series of Tubes
  19. 19. This was the Internet back in 1998. 3D buttons!
  20. 20. This is the Internet today. Avatars
  21. 21. How is it different?
  22. 22. It’s more informative.
  23. 23. It’s influential.
  24. 24. It’s collaborative.
  25. 25. And you’re not in control.
  26. 26. Your brand is no longer yours.
  27. 27. It’s up for interpretation .
  28. 28. Consumers define it.
  29. 29. So does your competition.
  30. 30. Our industry has gone through major changes .
  31. 31. Our traditional model has broken down .
  32. 32. (Now comes the big, ugly slide)
  33. 33. Web Sites Advertising Institutions Mobile Social Networks RSS Feeds Mashups Metaverses This is “the current” Traditional media silos -> Consumers own the current
  34. 34. Orwell was partly right
  35. 35. But we’re watching back.
  36. 36. We’re sharing what we see.
  37. 37. And remixing it in unexpected ways.
  38. 38. So how does Campbell-Ewald fit in?
  39. 39. We have a dedicated Social Media Group.
  40. 40. Really smart people .
  41. 41. Dave Linabury SVP, Social Media Planning Manager Helena Johnson Strategic Planner Anjanee Parmar Social Media Analyst Cathryn Catcho Community Manager
  42. 42. What do we do?
  43. 43. We listen.
  44. 44. We track.
  45. 45. We trend.
  46. 46. We recommend.
  47. 47. An example
  48. 48. It might start with a hot topic
  49. 49. Like say… a building shaped like a swastika
  50. 50. That gets the attention of key influencers…
  51. 51. It spreads through social networks rapidly
  52. 52. Meanwhile we track the spread of conversations
  53. 53. Response is not only needed, it’s expected .
  54. 54. (Remember that slide about not having control?)
  55. 55. (In case you forgot)
  56. 56. Now the Big Question :
  57. 57. Are you going to embrace Web 2.0?
  58. 58. Or reject it?
  59. 59. We recommend embracing it .
  60. 60. campbell-ewald.com
  61. 61. kthxbai

×