Social Media Presentation

Slide 1: Social M e dia Capabilit ie s

Slide 2: Why s hould I care about s ocial m e dia?

Slide 3: It ’s m ore t han jus t M y Space

Slide 4: phot o s harin g

Slide 5: v ide o s harin g

Slide 6: t aggin g

Slide 7: bloggin g

Slide 8: v loggin g

Slide 9: Tw it t e rin g

Slide 10: F lick r-in g

Slide 11: v ot in g

Slide 12: pollin g

Slide 13: le n din g

Slide 14: frie n din g

Slide 15: s e n din g

Slide 16: t re n din g

Slide 17: …an d lot s of re ally s t ran ge pict ure s of cat s .

Slide 18: Se rie s of Tube s This w as t he In t e rn e t back in 1 9 6 8 .

Slide 19: 3 D but t on s ! This w as t he In t e rn e t back in 1 9 9 8 .

Slide 20: Av at ars This is t he In t e rn e t t oday .

Slide 21: How is it diffe re n t ?

Slide 22: It ’s m ore in form at iv e .

Slide 23: It ’s in flue n t ial.

Slide 24: It ’s collaborat iv e .

Slide 25: An d y ou’re n ot in con t rol.

Slide 26: Your bran d is n o lon ge r y ours .

Slide 27: It ’s up for in t e rpre t at ion .

Slide 28: Con s um e rs de fin e it .

Slide 29: So doe s y our com pe t it ion .

Slide 30: Our in dus t ry has gon e t hrough m ajor chan ge s .

Slide 31: Our t radit ion al m ode l has brok e n dow n .

Slide 32: ( N ow com e s t he big, ugly s lide )

Slide 33: Tradition al m edia s ilos -> A d v e r t is in g I n s t it u t ion s We b S it e s Con s um ers This is ow n the “the curren t” curren t M obile Social RSS Feeds N etw ork s M as hups M etav ers es

Slide 34: Orw e ll w as part ly right

Slide 35: But w e ’re w at chin g back .

Slide 36: We ’re s harin g w hat w e s e e .

Slide 37: An d re m ix in g it in un e x pe ct e d w ay s .

Slide 38: So how doe s Cam pbe ll-Ew ald fit in ?

Slide 39: We hav e a de dicat e d Social M e dia Group.

Slide 40: Re ally s m art pe ople .

Slide 41: H D A C St elen SV ave So njan Co athr ra a P, Lin cia ee mm yn teg Jo So ab ic hn Pl an cia ur l M Pa un Ca Pl so an n nin lM y ed rm ity tch ne g ed ia ar Ma o r Ma ia An na na aly ge ge st r r

Slide 42: What do w e do?

Slide 43: We lis t e n .

Slide 44: We t rack .

Slide 45: We t re n d.

Slide 46: We re com m e n d.

Slide 47: An e x am ple

Slide 48: It m ight s t art w it h a hot t opic

Slide 49: Lik e s ay … a buildin g s hape d lik e a s w as t ik a

Slide 50: That ge t s t he at t e n t ion of k e y in flue n ce rs …

Slide 51: It s pre ads t hrough s ocial n e t w ork s rapidly

Slide 52: M e an w hile w e t rack t he s pre ad of con v e rs at ion s

Slide 53: Re s pon s e is n ot on ly n e e de d, it ’s e x pe ct e d.

Slide 54: ( Re m e m be r t hat s lide about n ot hav in g con t rol? )

Slide 55: ( In cas e y ou forgot )

Slide 56: N ow t he Big Que s t ion :

Slide 57: Are y ou goin g t o e m brace We b 2 .0 ?

Slide 58: Or re ject it ?

Slide 59: We re com m e n d e m bracin g it .

Slide 60: cam pbe ll-ew ald.com

Slide 61: k t hx bai