Be the first to like this
Social media monitoring tools such as Radian6, Sysomos and Scout have tremendous capabilities for pulling in highly targeted conversations taking place around a topic, person or brand from all social media platforms. These tools also enable a corporation or researcher to find the influencers around a topic.
While the targeting potential is astonishing, variations in languages, slang, regional idioms, misspellings and nicknames for topics and brands make accurate targeting difficult. What’s more, the influencers around a brand or topic are the most likely to use a nickname, slang term or personal parlance known only to their social circle.