Michigan Landscape Architects
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Michigan Landscape Architects

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Michigan Landscape Architects Michigan Landscape Architects Presentation Transcript

  • How the Social Web is changing Landscape Architecture
    October 7th, 2010
    Michigan Landscape Architects
  • Why Social Media?
  • Effective social media activity using:
    LinkedIn
    Twitter
    Facebook
    Blogs
    Video
    Pictures
    Podcasts
    Forums
    RSS
    Let’s start…
    View slide
  • Key areas to concentrate on:
    Having a strong profile
    Effectively utilizing Q&A
    Adding the proper applications
    Giving and Receiving Testimonials
    Focusing on building a strong network
    LinkedIn
    View slide
  • Effective Q&A
  • LinkedIn Applications
  • Testimonial section
  • Key areas to concentrate on:
    Your profile
    Quality of your tweets
    Quality of your engagement
    Real-time recommendations
    Using search criteria
    Strength of network
    Learning the technology
    Thinking strategic
    Creating a long term plan
    Twitter
  • Twitter search is under utilized
  • Our networks are exploding
  • Key areas to concentrate on:
    Understanding your personal page
    Quality of the content you share
    Quality of engagement
    Utilizing pictures and video
    Maximizing the viral nature of this platform
    Facebook
  • Understanding Facebook
  • Facebook stream
  • Niche Fan Pages
  • Facebook Connect
  • Facebook connections
  • Consider using video
  • Pictures tell 1000 words
  • Allows you to share and stay in touch
    Upload and organize albums
    Tag photos for others to find
    Most respected photo sharing site
    Why Flickr?
  • Landscape architecture
  • Landscape architecture
  • Landscape architecture
  • Landscape architecture
  • Landscape architecture
  • Think about podcasting
  • Niche Forums
  • Nice Forums
  • Blogging is an option
  • Niche Blogs
  • Monthly Publications
  • Really Simple Syndication
  • The social stream is changing how we:
    • Market
    • Brand
    • Prospect
    • Do business
    Are you prepared to take advantage?
    In Review:
  • Questions?
  • David Benjamin- Social Media Consultant
    David Benjamin is the Recruiting and Digital Communications Manager for The Sales Matrix, a Michigan based Sales Consulting firm. For almost a decade, David has been implementing social networking techniques for his business as a recruiter and social media consultant. He is regularly asked to speak for Associations, Universities, and Rotary Clubs on the topic of Social Media and Resume/Interview tips.
    In addition, David will be the Social Media Director for SalesBasix looking to launch Q3 2010. This company will help educate sales professionals, executives, and others via an e-learning platform. For more information, feel free to visit www.DavideBenjamin.com or www.TheSalesMatrix.com
    http://www.linkedin.com/in/dbenjamin
    http://twitter.com/DaveBenjamin