Establishing a Social Media Presence for Your Company


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Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.

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Establishing a Social Media Presence for Your Company

  1. 1. Welcome to <ul><li>Establishing a Social Media Presence </li></ul><ul><li>for Your Company </li></ul><ul><li>Presented by </li></ul><ul><li>The Sales Matrix, Inc. </li></ul><ul><li>January 13, 2010 </li></ul><ul><li>The webinar will begin shortly </li></ul>
  2. 2. Establishing a Social Media Presence for Your Company <ul><li>Format of the webinar </li></ul><ul><li>Smaller group allows for more interaction so please feel free to “raise your hand” or “instant message” me in the participants panel so that I can un-mute and call on you. </li></ul><ul><li>If you are in a noisy area please put your phone on mute by pressing *6. </li></ul>
  3. 3. Agenda <ul><li>Provide an overview of what social media really means for business. </li></ul><ul><li>Discuss why there has been a shift in our communication with clients and prospects. </li></ul><ul><li>Share some of the most popular sites and tools being used and integrated. </li></ul><ul><li>Cover the benefits of implementing a strategic social media plan. </li></ul><ul><li>Q & A </li></ul>
  4. 4. Companies can no longer ignore the impact social networking sites are having in business. LinkedIn, Facebook, Twitter, YouTube and blogs are some of the most popular platforms being used. <ul><li>How are companies using social media? </li></ul><ul><li>As an effective marketing tool </li></ul><ul><li>To help grow company awareness online and develop customer evangelists </li></ul><ul><li>To assist in recruiting efforts </li></ul><ul><li>As a listening tool, help with customer service </li></ul><ul><li>To increase leads that can be converted to sales </li></ul>
  5. 5. The benefits of social media marketing:
  6. 6. Statistics don’t lie. Social media’s popularity: <ul><li>It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people. In less than nine months, Facebook added 100 million users. </li></ul><ul><li>Twitter’s website attracted 44.5 million unique visitors worldwide in June 2009, according to comScore. </li></ul><ul><li>80% of companies use (or are planning to use), LinkedIn as their primary recruiting tool during this year. The site has just celebrated its 50 millionth membership. </li></ul><ul><li>64% of marketers use social media for 5 hours or more each week during campaigns; 39% use it for 10 or more hours per week. </li></ul>
  7. 7. Twitter’s recent growth as a social networking site
  8. 8. What does all this mean for business? <ul><li>Questions to help determine if now is the right time to implement a social media plan: </li></ul><ul><li>What do you want to achieve?  </li></ul><ul><li>Who are you targeting?  </li></ul><ul><li>How does your target audience use social media?  </li></ul><ul><li>How should you come across?  </li></ul><ul><li>Are you ready for a long engagement?  </li></ul><ul><li>Does social media fit your organization’s culture? </li></ul><ul><li>Don’t rush into it without proper planning or you’ll most likely waste a lot of time and money! </li></ul>
  9. 9. Companies are communicating differently with their customers, clients, and prospects. This shift is due to several factors: <ul><li>The internet’s wide reach among the growing number of networking sites </li></ul><ul><li>Word of mouth is more important than ever, especially with shrinking marketing budgets </li></ul><ul><li>The viral nature of great content and the understanding of distribution streams to share the content </li></ul><ul><li>Consumers are making purchasing decisions from their trusted networks rather than from advertising </li></ul><ul><li>Listening tools enable easier monitoring of our brands </li></ul>
  10. 10. A social media scenario: <ul><li>Joe Shopper walks into your business, has a poor experience and documents this injustice on his flip video. He quickly uploads to YouTube and shares with his extensive network. Members of his network forward the message to their networks , hitting all the major networking sites in the process. Before you know it, thousands of people are talking poorly about your brand, product, or service. </li></ul><ul><li>Luckily your company has implemented a social media strategy and is proficient at using listening tools. </li></ul><ul><li>You are quick to respond by apologizing and offering to help resolve any issues this customer has with your company. </li></ul><ul><li>You quickly turn a negative situation into a positive outcome that ends up strengthening your company’s brand in the eyes of many. </li></ul>
  11. 11. There are over 650 social networking sites worldwide. Knowing which sites to use and the various tools and applications available are essential. <ul><li>Is your target consumer local, regional, national, or international? </li></ul><ul><li>Social networking sites and platforms on which we will focus: </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Ustream/ live streaming video </li></ul><ul><li>Blogs </li></ul>
  12. 12. LinkedIn
  13. 13. LinkedIn can be used in a variety of ways <ul><li>Company page enables additional online presence and search capabilities beyond your website. </li></ul><ul><li>Prospecting through people search, Q & A search, and company search. </li></ul><ul><li>Recruit passive and active candidates through profile searches. </li></ul><ul><li>Use as a distribution stream to share messages through updates, links, and applications. </li></ul><ul><li>Demonstrate your expertise through Q & A, presentations, and testimonials. </li></ul><ul><li>Create events and get additional exposure through your network when members respond. </li></ul>
  14. 14. Status updates can help grow interest in your events through replies. <ul><li>Kelly Condron  is interested in  &quot;How to Get Connected&quot; - Hosted by Melany Austin, Corporate Recruiting Manager from Art Van  on December 16, 2009  RSVP 8 hours ago  Add comment </li></ul><ul><li>Roberta Smith  will be attending  LinkedUp Orlando - Networking Happy Hour / Dinner  on December 14, 2009  RSVP 12 hours ago  Add comment </li></ul>
  15. 15. Facebook
  16. 16. Facebook stream
  17. 17. Group or Fan Page
  18. 18. Fan Page
  19. 19. Facebook is one of the fastest growing social networking sites, with over 350 million active users. While many are using it solely for personal reasons, more and more businesses are getting involved. Over 700,000 local businesses have active Facebook pages and more than 1.6 million active fan pages on Facebook. <ul><li>Top 10 Business applications for Facebook according to Duct Tape Marketing </li></ul><ul><li>Telephone </li></ul><ul><li>Slideshare </li></ul><ul><li>CircleUp </li></ul><ul><li>Free conference calls </li></ul><ul><li>Facebook video </li></ul><ul><li>Testimonials </li></ul><ul><li>Introductions </li></ul><ul><li>Business cards </li></ul><ul><li>My LinkedIn profile </li></ul><ul><li>What I Do </li></ul>
  20. 20. Twitter
  21. 21. Twitter is fast becoming the platform of choice for many companies. There are many business applications and uses. <ul><li>Personal/company branding </li></ul><ul><li>Getting feedback/crowdsourcing </li></ul><ul><li>Recruiting tool </li></ul><ul><li>Direct traffic </li></ul><ul><li>Event updates </li></ul><ul><li>Find prospects </li></ul><ul><li>Provide live coverage </li></ul><ul><li>Example: </li></ul><ul><li>The Sales Matrix recently launched a new website and used Twitter as the primary communication tool. Our message was shared by several people, including one major influencer. </li></ul><ul><li>Result : </li></ul><ul><li>Over 140 hits to our website on the first day </li></ul>
  22. 22. YouTube
  23. 23. YouTube is one of the most powerful marketing platforms on the web when used correctly. <ul><li>Comscore recently revealed that the popular social network YouTube has reached 100 million viewers. Internet viewers watched 14.8 billion online videos in January 2009 alone. </li></ul><ul><li>We’ve all heard the term “Viral Video.” What does that mean? </li></ul><ul><li>The amount of time web users spent viewing videos on social-networking sites increased nearly 100% from a year ago. </li></ul>
  24. 24. UStream
  25. 25. Facebook is set to launch Live Stream Box, a feature that will enable live video and chat on Facebook pages. UStream will provide selected Facebook users with the ability to broadcast live video. <ul><li>As both mobile and social trends gain ground, we can expect even more activity in live streaming. </li></ul><ul><li>There's also a huge amount of live video streaming among enterprises, educational institutions and government agencies. </li></ul><ul><li>Ideal for conferences, events, product launches, etc. </li></ul>
  26. 26. Blogs
  27. 27. Blogs are becoming a more popular way for businesses to inform and connect with their consumers. A chronological posting of conversational style entries, blogs are a great way to share ideas, connect with similarly minded audiences on the web, and enter into a dialogue with followers of your business, product or service. <ul><li>Recent statistics </li></ul><ul><li>Blogging grew 68% in 2008 </li></ul><ul><li>346 million people worldwide read blogs </li></ul><ul><li>77% of active web users read blogs </li></ul><ul><li>184 million people say they’ve started a blog </li></ul><ul><li>Popular blog formats </li></ul><ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>Posterous </li></ul><ul><li>Tumblr </li></ul><ul><li>Livejournal </li></ul>
  28. 28. In Summary: <ul><li>It’s not to late to get started </li></ul><ul><li>Listening is extremely important </li></ul><ul><li>There is a vast array of material you can find on the web </li></ul><ul><li>Small companies have just as loud a voice as large ones </li></ul><ul><li>Don’t let technology frighten you </li></ul>
  29. 29. Coming soon to theaters near you… <ul><li>Next month, we’ll tackle: </li></ul><ul><li>Implementation and measurement of your social media plan </li></ul>
  30. 30. Q & A <ul><li>Questions? </li></ul><ul><li>For more information or to just chat feel free to contact me directly at [email_address] </li></ul><ul><li>Thank you for participating and I look forward to working with all of you again soon. </li></ul>
  31. 31. Establishing a Social Media Presence for Your Company <ul><li>Presented by </li></ul><ul><li>The Sales Matrix, Inc. </li></ul>