Twitter & Facebook: A Strategic Approach

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Twitter & Facebook: A Strategic Approach in the Tourism Industry- presented by Dave Serino of Think! Social Media at the New Jersey Tourism Conference, Golden Nugget Hotel in Atlantic City; March …

Twitter & Facebook: A Strategic Approach in the Tourism Industry- presented by Dave Serino of Think! Social Media at the New Jersey Tourism Conference, Golden Nugget Hotel in Atlantic City; March 2012.

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  • 1. #NJTIA - New Jersey Conference on Tourism New Jersey Conference on Tourism Atlantic City, NJ March 15, 2012 Twitter & Facebook:A Strategic Approach Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • 2. #NJTIA - New Jersey Conference on TourismMY CARD http://44d.me/DaveSerino @DaveSerino
  • 3. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 4. #NJTIA - New Jersey Conference on TourismWORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
  • 5. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 6. THE STATE OF THE AMERICAN TRAVELER #NJTIA - New Jersey Conference on Tourism • Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year. • 55% of the consumers are looking for discounts or bargins • 26% will travel to less expensive destinations • 39% took a laptop on a leisure trip • 11% used an iPad or tablet to view travel info January 2012 www.destinationanalysists.com @DaveSerino
  • 7. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 8. #NJTIA - New Jersey Conference on Tourism @DaveSerino
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  • 12. #NJTIA - New Jersey Conference on TourismTWITTER#1 – Establish Yourself as Expert, Authority or Advocate• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  • 13. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 14. #NJTIA - New Jersey Conference on TourismTWITTER#2 – Define Who You are via Your Profile and Avatar• Utilize the location, entire profile, and link for more information• Build brand with your background - Use link URL’s not icons for Twitter, Facebook or blog @DaveSerino
  • 15. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 16. #NJTIA - New Jersey Conference on TourismTWITTER#3 – Developing a Content Strategy that is Engaging, Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry or trend specific: - travel, tourism, beaches, casinos, etc.• Bring current events and activities into your content• Keep tweets at about 100 characters for• “re-tweetablitity”• Program tweets to be more efficient• Engage with other via @Replies and Re-tweets @DaveSerino
  • 17. #NJTIA - New Jersey Conference on Tourism @DaveSerino
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  • 19. #NJTIA - New Jersey Conference on TourismTWITTER#4 – Monitor Keyword Content and Hash Tags with Third Party Applications• There are several – pick which one is best for you: - Seesmic, TweetDeck & HootSuite are the most popular• It also gives you the ability to easily join the conversation quickly @DaveSerino
  • 20. #NJTIA - New Jersey Conference on Tourism @DaveSerinoTWITTER
  • 21. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 22. #NJTIA - New Jersey Conference on Tourism @DaveSerinoTWITTER
  • 23. #NJTIA - New Jersey Conference on Tourism @DaveSerinoTWITTER
  • 24. #NJTIA - New Jersey Conference on TourismTWITTER – WHAT WE LEARNED• Be sure your bio is complete & keyword rich• Use your background image to provide additional info, paint a picture and humanize your brand• Listening is the key to a successful voice• Use a third party Twitter application to monitor the conversation and track relevant keywords/hash tags @DaveSerino
  • 25. #NJTIA - New Jersey Conference on Tourism @DaveSerinoMORE THAN A SOCIAL NETWORK….
  • 26. #NJTIA - New Jersey Conference on Tourism @DaveSerino
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  • 30. #NJTIA - New Jersey Conference on TourismFACEBOOK#1 – Use the Cover Photo to Capture the Visitor• A showcase image to represent your destination, property, or attraction.• It should be consistent with your marketing strategy and brand.• Crowd source for a unique image through sites like Flickr or invite fans to submit their own• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page. @DaveSerino
  • 31. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  • 32. #NJTIA - New Jersey Conference on TourismFACEBOOK#2 – Capitalize on the Timeline• Use an image or logo for the profile picture that represents your brand and ties in well with your cover photo.• Complete your “About Us” section and include links, background info and hours of operation.• Use the timeline feature to highlight the history of your organization/destination. @DaveSerino
  • 33. #NJTIA - New Jersey Conference on Tourism @DaveSerino
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  • 36. #NJTIA - New Jersey Conference on TourismFACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs. @DaveSerino
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  • 41. #NJTIA - New Jersey Conference on Tourism @DaveSerino CREATING DEMAND WITH ADS
  • 42. #NJTIA - New Jersey Conference on Tourism @DaveSerinoFACEBOOK ADS
  • 43. #NJTIA - New Jersey Conference on Tourism @DaveSerino FACEBOOK ADS
  • 44. #NJTIA - New Jersey Conference on Tourism @DaveSerino FACEBOOK ADS
  • 45. #NJTIA - New Jersey Conference on TourismFACEBOOK ADS Testing: A or B? Customized Text in Targeted Ads @DaveSerino
  • 46. #NJTIA - New Jersey Conference on Tourism Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino