#NJTIA - New Jersey Conference on Tourism          New Jersey     Conference on Tourism        Atlantic City, NJ         M...
#NJTIA - New Jersey Conference on TourismMY CARD      http://44d.me/DaveSerino                                 @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismWORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
THE STATE OF THE AMERICAN TRAVELER                                                                          #NJTIA - New J...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismTWITTER#1 – Establish Yourself as Expert, Authority or  Advocate• Before you begi...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismTWITTER#2 – Define Who You are via Your Profile and  Avatar• Utilize the location...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismTWITTER#3 – Developing a Content Strategy that is Engaging,  Relevant and Random•...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismTWITTER#4 – Monitor Keyword Content and Hash Tags with  Third Party Applications•...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerinoTWITTER
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerinoTWITTER
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerinoTWITTER
#NJTIA - New Jersey Conference on TourismTWITTER – WHAT WE LEARNED• Be sure your bio is complete & keyword rich• Use your ...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerinoMORE THAN A SOCIAL NETWORK….
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismFACEBOOK#1 – Use the Cover Photo to Capture the Visitor• A showcase image to repr...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismFACEBOOK#2 – Capitalize on the Timeline• Use an image or logo for the profile pic...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on TourismFACEBOOK CONTENT TIPS•   When developing your posts, keep    your marketing objec...
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino  CREATING DEMAND WITH ADS
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerinoFACEBOOK ADS
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino FACEBOOK ADS
#NJTIA - New Jersey Conference on Tourism                                            @DaveSerino FACEBOOK ADS
#NJTIA - New Jersey Conference on TourismFACEBOOK ADS           Testing: A or B?  Customized Text in Targeted  Ads        ...
#NJTIA - New Jersey Conference on Tourism                         Dave Serino               Strategist & Educator       Da...
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Twitter & Facebook: A Strategic Approach

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Twitter & Facebook: A Strategic Approach in the Tourism Industry- presented by Dave Serino of Think! Social Media at the New Jersey Tourism Conference, Golden Nugget Hotel in Atlantic City; March 2012.

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Twitter & Facebook: A Strategic Approach

  1. 1. #NJTIA - New Jersey Conference on Tourism New Jersey Conference on Tourism Atlantic City, NJ March 15, 2012 Twitter & Facebook:A Strategic Approach Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  2. 2. #NJTIA - New Jersey Conference on TourismMY CARD http://44d.me/DaveSerino @DaveSerino
  3. 3. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  4. 4. #NJTIA - New Jersey Conference on TourismWORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
  5. 5. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  6. 6. THE STATE OF THE AMERICAN TRAVELER #NJTIA - New Jersey Conference on Tourism • Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year. • 55% of the consumers are looking for discounts or bargins • 26% will travel to less expensive destinations • 39% took a laptop on a leisure trip • 11% used an iPad or tablet to view travel info January 2012 www.destinationanalysists.com @DaveSerino
  7. 7. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  8. 8. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  9. 9. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  10. 10. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  11. 11. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  12. 12. #NJTIA - New Jersey Conference on TourismTWITTER#1 – Establish Yourself as Expert, Authority or Advocate• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  13. 13. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  14. 14. #NJTIA - New Jersey Conference on TourismTWITTER#2 – Define Who You are via Your Profile and Avatar• Utilize the location, entire profile, and link for more information• Build brand with your background - Use link URL’s not icons for Twitter, Facebook or blog @DaveSerino
  15. 15. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  16. 16. #NJTIA - New Jersey Conference on TourismTWITTER#3 – Developing a Content Strategy that is Engaging, Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry or trend specific: - travel, tourism, beaches, casinos, etc.• Bring current events and activities into your content• Keep tweets at about 100 characters for• “re-tweetablitity”• Program tweets to be more efficient• Engage with other via @Replies and Re-tweets @DaveSerino
  17. 17. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  18. 18. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  19. 19. #NJTIA - New Jersey Conference on TourismTWITTER#4 – Monitor Keyword Content and Hash Tags with Third Party Applications• There are several – pick which one is best for you: - Seesmic, TweetDeck & HootSuite are the most popular• It also gives you the ability to easily join the conversation quickly @DaveSerino
  20. 20. #NJTIA - New Jersey Conference on Tourism @DaveSerinoTWITTER
  21. 21. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  22. 22. #NJTIA - New Jersey Conference on Tourism @DaveSerinoTWITTER
  23. 23. #NJTIA - New Jersey Conference on Tourism @DaveSerinoTWITTER
  24. 24. #NJTIA - New Jersey Conference on TourismTWITTER – WHAT WE LEARNED• Be sure your bio is complete & keyword rich• Use your background image to provide additional info, paint a picture and humanize your brand• Listening is the key to a successful voice• Use a third party Twitter application to monitor the conversation and track relevant keywords/hash tags @DaveSerino
  25. 25. #NJTIA - New Jersey Conference on Tourism @DaveSerinoMORE THAN A SOCIAL NETWORK….
  26. 26. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  27. 27. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  28. 28. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  29. 29. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  30. 30. #NJTIA - New Jersey Conference on TourismFACEBOOK#1 – Use the Cover Photo to Capture the Visitor• A showcase image to represent your destination, property, or attraction.• It should be consistent with your marketing strategy and brand.• Crowd source for a unique image through sites like Flickr or invite fans to submit their own• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page. @DaveSerino
  31. 31. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  32. 32. #NJTIA - New Jersey Conference on TourismFACEBOOK#2 – Capitalize on the Timeline• Use an image or logo for the profile picture that represents your brand and ties in well with your cover photo.• Complete your “About Us” section and include links, background info and hours of operation.• Use the timeline feature to highlight the history of your organization/destination. @DaveSerino
  33. 33. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  34. 34. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  35. 35. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  36. 36. #NJTIA - New Jersey Conference on TourismFACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs. @DaveSerino
  37. 37. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  38. 38. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  39. 39. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  40. 40. #NJTIA - New Jersey Conference on Tourism @DaveSerino
  41. 41. #NJTIA - New Jersey Conference on Tourism @DaveSerino CREATING DEMAND WITH ADS
  42. 42. #NJTIA - New Jersey Conference on Tourism @DaveSerinoFACEBOOK ADS
  43. 43. #NJTIA - New Jersey Conference on Tourism @DaveSerino FACEBOOK ADS
  44. 44. #NJTIA - New Jersey Conference on Tourism @DaveSerino FACEBOOK ADS
  45. 45. #NJTIA - New Jersey Conference on TourismFACEBOOK ADS Testing: A or B? Customized Text in Targeted Ads @DaveSerino
  46. 46. #NJTIA - New Jersey Conference on Tourism Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino
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