The Future is Now: Social Media & Tourism Trends

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In this session, we will review 4 key trends that are influencing the way travelers utilize technology and social media to plan and research travel. You will learn why these trends are important and …

In this session, we will review 4 key trends that are influencing the way travelers utilize technology and social media to plan and research travel. You will learn why these trends are important and receive tips on how to leverage them for future social media success.

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  • SOCIAL MARKETING IS ALL ABOUT RELATIONSHIPS. Relationships depend on conversation.Types of communities:Travel Community generallyCommunities formed around an interest / passion (that is relevant to your destination)Your own existing community. What makes people passionate about destination / hotel / experience?FB - people passionate about destination (more general, number of reasons for passion)Twitter - Near-in / Current. People on the road ARE the near-in market.

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  • 1. North Dakota Travel Industry #BuildND – North Dakota Travel Industry Conference Conference Bismarck, ND April 24, 2012The Future is Now: Social Media & Tourism Trends Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • 2. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 3. #BuildND – North Dakota Travel Industry Conference @DaveSerino THE NEW COMMUNICATION MODEL
  • 4. #BuildND – North Dakota Travel Industry ConferenceTHE NEW COMMUNICATION MODELIt’s all about DIALOG……..- Individuals easily connecting with theirexisting network to find trusted informationAnd, in TRAVEL it’s all about…..- Individuals easily connecting with eachother looking for advice and sharing theirexperience with ease @DaveSerino
  • 5. #BuildND – North Dakota Travel Industry Conference #BuildND – North Dakota Travel Industry ConferenceCOMMUNITIES BREED CONVERSATION• 78% of consumers trust peer recommendations• Only 14% trust advertisements• Valuable conversations occur within communities @DaveSerino
  • 6. #BuildND – North Dakota Travel Industry Conference“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
  • 7. #BuildND – North Dakota Travel Industry ConferenceTHE STATE OF THE AMERICAN TRAVELER • Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year. • 55% of the consumers are looking for discounts or bargins • 26% will travel to less expensive destinations • 39% took a laptop on a leisure trip • 11% used an iPad or tablet to view travel info January 2012 www.destinationanalysists.com @DaveSerino
  • 8. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 9. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 10. #BuildND – North Dakota Travel Industry Conference @DaveSerino TREND 1# - THE MOBILE MOVEMENT
  • 11. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 12. #BuildND – North Dakota Travel Industry Conference @DaveSerino MOBILE WEB SITE
  • 13. #BuildND – North Dakota Travel Industry Conference @DaveSerino Destination Marketing Planning
  • 14. #BuildND – North Dakota Travel Industry Conference @DaveSerino
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  • 17. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 18. #BuildND – North Dakota Travel Industry Conference @DaveSerino TREND 2# - QR CODES
  • 19. #BuildND – North Dakota Travel Industry Conference @DaveSerino
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  • 24. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 25. #BuildND – North Dakota Travel Industry Conference @DaveSerino TREND 3# - TWITTER: THE NEW CRM
  • 26. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 27. #BuildND – North Dakota Travel Industry Conference @DaveSerino
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  • 33. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 34. #BuildND – North Dakota Travel Industry ConferenceTWITTEREstablish Yourself as Expert, Authority or Advocate• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  • 35. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 36. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 37. #BuildND – North Dakota Travel Industry Conference @DaveSerinoTWITTER
  • 38. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 39. #BuildND – North Dakota Travel Industry ConferenceTREND 4 - FACEBOOK: MORE THAN A SOCIAL NETWORK…. @DaveSerino
  • 40. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 41. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 42. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 43. #BuildND – North Dakota Travel Industry ConferenceFACEBOOKUse the Cover Photo to Capture the Visitor• A showcase image to represent your destination, property, or attraction.• It should be consistent with your marketing strategy and brand.• Crowd source for a unique image through sites like Flickr or invite fans to submit their own• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page. @DaveSerino
  • 44. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 45. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 46. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 47. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 48. #BuildND – North Dakota Travel Industry ConferenceFACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind, focus your content around that subject matter and use photos whenever possible. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins-3hrs. @DaveSerino
  • 49. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 50. #BuildND – North Dakota Travel Industry Conference @DaveSerino CREATING DEMAND WITH ADS
  • 51. #BuildND – North Dakota Travel Industry Conference @DaveSerino FACEBOOK ADS
  • 52. #BuildND – North Dakota Travel Industry Conference @DaveSerino FACEBOOK ADS
  • 53. #BuildND – North Dakota Travel Industry Conference @DaveSerino FACEBOOK ADS
  • 54. #BuildND – North Dakota Travel Industry ConferenceIF MARILYN CAN DO IT, YOU CAN TOO! “All in all, it is the largest and most beautiful restaurant now operating in Grand Forks. It attracts visitors from out of town as well as people who live here.” Marilyn Hagerty Grand Forks Herald @DaveSerino
  • 55. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 56. #BuildND – North Dakota Travel Industry ConferenceCATCHING LIGHTNING IN BOTTLE……Results:• The column goes viral and gets picked up by numerous blogs and was shared throughout multiple social networks• The Grand Forks Herald reported that the column has had more than 200,000 page views in a day-. the second-most read story that day had about 5,000 page views• It was shared more than 26,000 times on Facebook and multiple times Twitter• She has been featured on the Today Show, Good Morning America, Wall Street Journal and New York Times. @DaveSerino
  • 57. #BuildND – North Dakota Travel Industry ConferenceWORDS OF WISDOM “It is more important to know where you are going than to get there quickly. Do not mistake activity for achievement.” Mabel Newcomer Vassar College, 1917-1957 @DaveSerino
  • 58. #BuildND – North Dakota Travel Industry Conference Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino