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Staying Social: How to Measure and Benchmark Your Success
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Staying Social: How to Measure and Benchmark Your Success

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In this session we will explore how to benchmark social media through our priority measurement scale and provide tips on how you can become more effective in the realms of social media. We will also …

In this session we will explore how to benchmark social media through our priority measurement scale and provide tips on how you can become more effective in the realms of social media. We will also review examples from the state of North Dakota, including the key elements from a recent social media audit.

Published in: News & Politics, Business
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  • 1. #BuildND – North Dakota Travel Industry Conference North Dakota Travel Industry Conference Bismarck, ND April 24, 2012 Staying Social: How to Measure &Benchmark Your Success Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • 2. #BuildND – North Dakota Travel Industry ConferenceWHY DID WE DO IT?• Social media is growing at rapid pace and there are limited - if any - established criteria for measurements• Questions about “Who is doing it best?” began to increase greatly• No one else in the tourism industry has come forward with any type of measurement @DaveSerino
  • 3. #BuildND – North Dakota Travel Industry ConferenceHOW DID WE DO IT?• Developed a weighted set of criteria, beginning with 12-point algorithm that features 28 objects of measurement.• Started with the idea to rank all the DMO’s in the United States.• Modified the study to measure all 50 states. Conducted the first study in July of 2009. @DaveSerino
  • 4. #BuildND – North Dakota Travel Industry ConferenceWHAT WE MEASURED?• Web Traffic: Quantcast, Google and Yahoo in-Links• Social Media Outlets– Blogs, Twitter, Facebook, Flickr, YouTu be, Geolocation. Just added Google+, Pinterest• Content sharing and review sites• Mobile @DaveSerino
  • 5. #BuildND – North Dakota Travel Industry ConferenceWHAT HAPPENED NEXT?• The first US DMO study was released in July 2009 through one Twitter and Facebook posting• It was virally passed along by followers and fans – the initial study was downloaded more than 750 times• Inquires came in from numerous DMO’s along with other consultants, bloggers & ad agencies. @DaveSerino
  • 6. #BuildND – North Dakota Travel Industry Conference @DaveSerino
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  • 14. #BuildND – North Dakota Travel Industry ConferenceA NEW FACEBOOK BENCHMARK Talking About This divided by Likes = an engagement scale percentage @DaveSerino
  • 15. #BuildND – North Dakota Travel Industry Conference @DaveSerino
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  • 18. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 19. #BuildND – North Dakota Travel Industry Conference @DaveSerino COMING SOON!
  • 20. #BuildND – North Dakota Travel Industry Conference @DaveSerino
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  • 25. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 26. #BuildND – North Dakota Travel Industry Conference Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino

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