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#BuildND – North Dakota Travel Industry Conference
     North Dakota Travel Industry
             Conference
            Bismarck, ND
             April 24, 2012




   Staying Social:
   How to Measure &
Benchmark Your Success
          Presented By
          Dave Serino
        Strategist & Educator
      Think! Social Media
                                    @DaveSerino
#BuildND – North Dakota Travel Industry Conference
WHY DID WE DO IT?
• Social media is growing at rapid
  pace and there are limited - if any -
  established criteria for
  measurements
• Questions about “Who is doing it
  best?” began to increase greatly
• No one else in the tourism industry
  has come forward with any type of
  measurement
                                @DaveSerino
#BuildND – North Dakota Travel Industry Conference
HOW DID WE DO IT?
• Developed a weighted set of criteria,
  beginning with 12-point algorithm
  that features 28 objects of
  measurement.
• Started with the idea to rank all the
  DMO’s in the United States.
• Modified the study to measure all 50
  states. Conducted the first study in
  July of 2009.

                                @DaveSerino
#BuildND – North Dakota Travel Industry Conference
WHAT WE MEASURED?
• Web Traffic: Quantcast, Google and
  Yahoo in-Links
• Social Media Outlets–
  Blogs, Twitter, Facebook, Flickr, YouTu
  be, Geolocation. Just added
  Google+, Pinterest
• Content sharing and review sites
• Mobile

                                  @DaveSerino
#BuildND – North Dakota Travel Industry Conference
WHAT HAPPENED NEXT?
• The first US DMO study was released in
  July 2009 through one Twitter and
  Facebook posting
• It was virally passed along by followers
  and fans – the initial study was
  downloaded more than 750 times
• Inquires came in from numerous
  DMO’s along with other
  consultants, bloggers & ad agencies.

                                   @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
A NEW FACEBOOK BENCHMARK
 Talking About This divided by Likes
 = an engagement scale percentage




                               @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
  COMING SOON!
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                                                     @DaveSerino
#BuildND – North Dakota Travel Industry Conference
                         Dave Serino
               Strategist & Educator
       DaveS@ThinkSocialMedia.com

             Think! Social Media USA
                     3389 Habitat Trail
           Pinckney, Michigan 48169
          www.ThinkSocialMedia.com

                Voice: 734-878-8800
                  Cell: 810-623-1505
                 Skype: dave.serino
       www.Twitter.com/DaveSerino
                                          http://44d.me/DaveSerino
www.FaceBook.com/ThinkSocialMedia
         www.DaveSerinoBlogs.com




                                                         @DaveSerino

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Staying Social: How to Measure and Benchmark Your Success

  • 1. #BuildND – North Dakota Travel Industry Conference North Dakota Travel Industry Conference Bismarck, ND April 24, 2012 Staying Social: How to Measure & Benchmark Your Success Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • 2. #BuildND – North Dakota Travel Industry Conference WHY DID WE DO IT? • Social media is growing at rapid pace and there are limited - if any - established criteria for measurements • Questions about “Who is doing it best?” began to increase greatly • No one else in the tourism industry has come forward with any type of measurement @DaveSerino
  • 3. #BuildND – North Dakota Travel Industry Conference HOW DID WE DO IT? • Developed a weighted set of criteria, beginning with 12-point algorithm that features 28 objects of measurement. • Started with the idea to rank all the DMO’s in the United States. • Modified the study to measure all 50 states. Conducted the first study in July of 2009. @DaveSerino
  • 4. #BuildND – North Dakota Travel Industry Conference WHAT WE MEASURED? • Web Traffic: Quantcast, Google and Yahoo in-Links • Social Media Outlets– Blogs, Twitter, Facebook, Flickr, YouTu be, Geolocation. Just added Google+, Pinterest • Content sharing and review sites • Mobile @DaveSerino
  • 5. #BuildND – North Dakota Travel Industry Conference WHAT HAPPENED NEXT? • The first US DMO study was released in July 2009 through one Twitter and Facebook posting • It was virally passed along by followers and fans – the initial study was downloaded more than 750 times • Inquires came in from numerous DMO’s along with other consultants, bloggers & ad agencies. @DaveSerino
  • 6. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 7. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 8. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 9. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 10. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 11. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 12. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 13. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 14. #BuildND – North Dakota Travel Industry Conference A NEW FACEBOOK BENCHMARK Talking About This divided by Likes = an engagement scale percentage @DaveSerino
  • 15. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 16. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 17. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 18. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 19. #BuildND – North Dakota Travel Industry Conference @DaveSerino COMING SOON!
  • 20. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 21. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 22. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 23. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 24. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 25. #BuildND – North Dakota Travel Industry Conference @DaveSerino
  • 26. #BuildND – North Dakota Travel Industry Conference Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerino www.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino