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Social Media Summit-Alsip, IL       Social Media Summit              Alsip, IL         February 23, 2012A Strategic Approa...
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, ILWORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the interne...
Social Media Summit-Alsip, IL                                @DaveSerino
MORE THAN A SOCIAL NETWORK….                                       Social Media Summit-Alsip, IL                         @...
FACEBOOK                                                 Social Media Summit-Alsip, IL• Facebook is becoming the perfect  ...
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS•   When developing your posts, keep    your marketing objectives in min...
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL“You have to listen to theconversation & look for a groundswell of interest in a topic – then...
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerino
FACEBOOK CONTENT TIPS                                      Social Media Summit-Alsip, IL•   Make it    Shareable!When writ...
FACEBOOK CONTENT TIPS                                       Social Media Summit-Alsip, IL•   Fan of the    Week/Month: A  ...
Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS•   When sharing    content – target    it to the audience    that it is...
Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS•   Use Facebook questions to learn more    about your audience and enga...
Social Media Summit-Alsip, ILCREATING DEMAND WITH ADS                           @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerinoFACEBOOK ADS
Social Media Summit-Alsip, IL                                @DaveSerino
Social Media Summit-Alsip, IL                                @DaveSerinoFACEBOOK ADS
Social Media Summit-Alsip, IL                                @DaveSerinoFACEBOOK ADS
Social Media Summit-Alsip, ILFACEBOOK ADS           Testing: A or B?  Customized Text in Targeted  Ads                    ...
Social Media Summit-Alsip, ILMeasuringFacebook & TwitterROI:Conversions inBaton Rouge, LA               @DaveSerino
ROI – FACEBOOK RESULTS                                                                           Social Media Summit-Alsip...
ROI – FACEBOOK RESULTS                                                     Social Media Summit-Alsip, IL• The average incr...
ROI – FACEBOOK RESULTS                                                      Social Media Summit-Alsip, IL• The Visit BTR F...
CONTENT-HOW OFTEN READ?                                    Social Media Summit-Alsip, IL                      @DaveSerino
CONTENT-HOW OFTEN DO YOU POST?                                          Social Media Summit-Alsip, IL FACEBOOK USERS   TWI...
CONTENT- WHAT INFO DO THEY WANT?                                        Social Media Summit-Alsip, IL                     ...
CONTENT- WHY THEY USE IT?                                               Social Media Summit-Alsip, ILFACEBOOK USERS   TWIT...
Social Media Summit-Alsip, IL                         Dave Serino               Strategist & Educator       DaveS@ThinkSoc...
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A Strategic Approach to Facebook

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Dave Serino - @DaveSerino - takes a look at a strategic approach to Facebook during the Social Media Summit in Alsip, Illinois on February 23, 2012.

Published in: Travel, Technology, Business
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Transcript of "A Strategic Approach to Facebook"

  1. 1. Social Media Summit-Alsip, IL Social Media Summit Alsip, IL February 23, 2012A Strategic Approach to Facebook Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  2. 2. Social Media Summit-Alsip, IL @DaveSerino
  3. 3. Social Media Summit-Alsip, ILWORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
  4. 4. Social Media Summit-Alsip, IL @DaveSerino
  5. 5. MORE THAN A SOCIAL NETWORK…. Social Media Summit-Alsip, IL @DaveSerino
  6. 6. FACEBOOK Social Media Summit-Alsip, IL• Facebook is becoming the perfect venue for developing relationships and creating engagement. - iFrames creates a better visual experience - Small to medium size businesses are beginning to use it as a primary web presence - The advertising platform is unmatched for targeting consumers @DaveSerino
  7. 7. Social Media Summit-Alsip, IL @DaveSerino
  8. 8. Social Media Summit-Alsip, IL @DaveSerino
  9. 9. Social Media Summit-Alsip, IL @DaveSerino
  10. 10. Social Media Summit-Alsip, IL @DaveSerino
  11. 11. Social Media Summit-Alsip, IL @DaveSerino
  12. 12. Social Media Summit-Alsip, IL @DaveSerino
  13. 13. Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs. @DaveSerino
  14. 14. Social Media Summit-Alsip, IL @DaveSerino
  15. 15. Social Media Summit-Alsip, IL @DaveSerino
  16. 16. Social Media Summit-Alsip, IL“You have to listen to theconversation & look for a groundswell of interest in a topic – thenyou jump into the conversation. Youhave to be engaged in thecommunity’s chatter and then benimble enough to take action” Theresa Overby Director or Communications Visit Baton Rouge CVB @DaveSerino
  17. 17. Social Media Summit-Alsip, IL @DaveSerino
  18. 18. Social Media Summit-Alsip, IL @DaveSerino
  19. 19. Social Media Summit-Alsip, IL @DaveSerino
  20. 20. Social Media Summit-Alsip, IL @DaveSerino
  21. 21. FACEBOOK CONTENT TIPS Social Media Summit-Alsip, IL• Make it Shareable!When writing a post,ask users to “tag” afriend. You cancapitalize onFacebook’s “Powerof 130 Rule”! @DaveSerino
  22. 22. FACEBOOK CONTENT TIPS Social Media Summit-Alsip, IL• Fan of the Week/Month: A great way to recognize loyalty, drive interaction and possibly increase impressions and “Likes” @DaveSerino
  23. 23. Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS• When sharing content – target it to the audience that it is most relevant. @DaveSerino
  24. 24. Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS• Use Facebook questions to learn more about your audience and engage with fans. @DaveSerino
  25. 25. Social Media Summit-Alsip, ILCREATING DEMAND WITH ADS @DaveSerino
  26. 26. Social Media Summit-Alsip, IL @DaveSerinoFACEBOOK ADS
  27. 27. Social Media Summit-Alsip, IL @DaveSerino
  28. 28. Social Media Summit-Alsip, IL @DaveSerinoFACEBOOK ADS
  29. 29. Social Media Summit-Alsip, IL @DaveSerinoFACEBOOK ADS
  30. 30. Social Media Summit-Alsip, ILFACEBOOK ADS Testing: A or B? Customized Text in Targeted Ads @DaveSerino
  31. 31. Social Media Summit-Alsip, ILMeasuringFacebook & TwitterROI:Conversions inBaton Rouge, LA @DaveSerino
  32. 32. ROI – FACEBOOK RESULTS Social Media Summit-Alsip, IL• An estimated 3,184 incremental trips were generated for Baton Rouge by its marketing through Facebook - An incremental trip is one in which the visitor decided to visit Baton Rouge based on content on or otherwise experience with Visit Baton Rouge’s Facebook page• The average Visit Baton Rouge Facebook follower was influenced by the page’s content to take 1.6 trips after “Liking” the page @DaveSerino
  33. 33. ROI – FACEBOOK RESULTS Social Media Summit-Alsip, IL• The average incremental trip lasted 2.7 days, with reported in-market spending of $137.90 per day. These incremental trips are estimated to have generated $1,185,666 in new visitor spending in Baton Rouge. -• The page also convinced visitors to extend their intended stays. The research results show that the Visit Baton Rouge Facebook content generated 404 new visitor days for Baton Rouge. @DaveSerino
  34. 34. ROI – FACEBOOK RESULTS Social Media Summit-Alsip, IL• The Visit BTR Facebook page had accounted for approximately $1,241,354 in direct visitor spending in Baton Rouge. Visit Baton Rouge had 21,760 Fans/Likes on Facebook at the conclusion of the study• It is estimated each of these Fans/Likes represented $57 in economic impact to Baton Rouge. @DaveSerino
  35. 35. CONTENT-HOW OFTEN READ? Social Media Summit-Alsip, IL @DaveSerino
  36. 36. CONTENT-HOW OFTEN DO YOU POST? Social Media Summit-Alsip, IL FACEBOOK USERS TWITTER USERS @DaveSerino
  37. 37. CONTENT- WHAT INFO DO THEY WANT? Social Media Summit-Alsip, IL @DaveSerino
  38. 38. CONTENT- WHY THEY USE IT? Social Media Summit-Alsip, ILFACEBOOK USERS TWITTER USERS @DaveSerino
  39. 39. Social Media Summit-Alsip, IL Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino
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