A Strategic Approach to Facebook
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A Strategic Approach to Facebook

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Dave Serino - @DaveSerino - takes a look at a strategic approach to Facebook during the Social Media Summit in Alsip, Illinois on February 23, 2012.

Dave Serino - @DaveSerino - takes a look at a strategic approach to Facebook during the Social Media Summit in Alsip, Illinois on February 23, 2012.

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A Strategic Approach to Facebook A Strategic Approach to Facebook Presentation Transcript

  • Social Media Summit-Alsip, IL Social Media Summit Alsip, IL February 23, 2012A Strategic Approach to Facebook Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, ILWORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino View slide
  • Social Media Summit-Alsip, IL @DaveSerino View slide
  • MORE THAN A SOCIAL NETWORK…. Social Media Summit-Alsip, IL @DaveSerino
  • FACEBOOK Social Media Summit-Alsip, IL• Facebook is becoming the perfect venue for developing relationships and creating engagement. - iFrames creates a better visual experience - Small to medium size businesses are beginning to use it as a primary web presence - The advertising platform is unmatched for targeting consumers @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs. @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL“You have to listen to theconversation & look for a groundswell of interest in a topic – thenyou jump into the conversation. Youhave to be engaged in thecommunity’s chatter and then benimble enough to take action” Theresa Overby Director or Communications Visit Baton Rouge CVB @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerino
  • FACEBOOK CONTENT TIPS Social Media Summit-Alsip, IL• Make it Shareable!When writing a post,ask users to “tag” afriend. You cancapitalize onFacebook’s “Powerof 130 Rule”! @DaveSerino
  • FACEBOOK CONTENT TIPS Social Media Summit-Alsip, IL• Fan of the Week/Month: A great way to recognize loyalty, drive interaction and possibly increase impressions and “Likes” @DaveSerino
  • Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS• When sharing content – target it to the audience that it is most relevant. @DaveSerino
  • Social Media Summit-Alsip, ILFACEBOOK CONTENT TIPS• Use Facebook questions to learn more about your audience and engage with fans. @DaveSerino
  • Social Media Summit-Alsip, ILCREATING DEMAND WITH ADS @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerinoFACEBOOK ADS
  • Social Media Summit-Alsip, IL @DaveSerino
  • Social Media Summit-Alsip, IL @DaveSerinoFACEBOOK ADS
  • Social Media Summit-Alsip, IL @DaveSerinoFACEBOOK ADS
  • Social Media Summit-Alsip, ILFACEBOOK ADS Testing: A or B? Customized Text in Targeted Ads @DaveSerino
  • Social Media Summit-Alsip, ILMeasuringFacebook & TwitterROI:Conversions inBaton Rouge, LA @DaveSerino
  • ROI – FACEBOOK RESULTS Social Media Summit-Alsip, IL• An estimated 3,184 incremental trips were generated for Baton Rouge by its marketing through Facebook - An incremental trip is one in which the visitor decided to visit Baton Rouge based on content on or otherwise experience with Visit Baton Rouge’s Facebook page• The average Visit Baton Rouge Facebook follower was influenced by the page’s content to take 1.6 trips after “Liking” the page @DaveSerino
  • ROI – FACEBOOK RESULTS Social Media Summit-Alsip, IL• The average incremental trip lasted 2.7 days, with reported in-market spending of $137.90 per day. These incremental trips are estimated to have generated $1,185,666 in new visitor spending in Baton Rouge. -• The page also convinced visitors to extend their intended stays. The research results show that the Visit Baton Rouge Facebook content generated 404 new visitor days for Baton Rouge. @DaveSerino
  • ROI – FACEBOOK RESULTS Social Media Summit-Alsip, IL• The Visit BTR Facebook page had accounted for approximately $1,241,354 in direct visitor spending in Baton Rouge. Visit Baton Rouge had 21,760 Fans/Likes on Facebook at the conclusion of the study• It is estimated each of these Fans/Likes represented $57 in economic impact to Baton Rouge. @DaveSerino
  • CONTENT-HOW OFTEN READ? Social Media Summit-Alsip, IL @DaveSerino
  • CONTENT-HOW OFTEN DO YOU POST? Social Media Summit-Alsip, IL FACEBOOK USERS TWITTER USERS @DaveSerino
  • CONTENT- WHAT INFO DO THEY WANT? Social Media Summit-Alsip, IL @DaveSerino
  • CONTENT- WHY THEY USE IT? Social Media Summit-Alsip, ILFACEBOOK USERS TWITTER USERS @DaveSerino
  • Social Media Summit-Alsip, IL Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino