Association Forum                                             #AFCSoMe – @DaveSerino           Chicago, IL           Augus...
DAVE SERINO-STRATEGIST &                                                       #AFCSoMe – @DaveSerinoEDUCATOR          Tra...
#AFCSoMe – @DaveSerinovia @donnamatrix           @DaveSerino
#AFCSoMe – @DaveSerinoTHE SOCIAL SPACEFacebook - www.facebook.com/AssocForumTwitter - @AssocForumHashtag - #AFCSoMeLinkedI...
OUR GOOGLE DOC                                                        #AFCSoMe – @DaveSerino       http://budurl.com/Socia...
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerinoTHE RISE OF TECHNOLOGY.….• 65% of couples now setting up special sites tomanage RSVPs, stream video ...
#AFCSoMe – @DaveSerino                                     RFP                                                    Planning...
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino“ Those involved in the process via social media are more likely to participate”                    ...
WE ASKED WHAT THEY WANTED                                          #AFCSoMe – @DaveSerino                            @Dave...
WE ASKED WHAT THEY WANTED…..                                                 #AFCSoMe – @DaveSerino• What do you want to k...
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerinoBUILDING THE COMMUNITY                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerinoSITE SELECTION PROCESS                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerinoBUILDING A CONTENT PLAN                    @DaveSerino
#AFCSoMe – @DaveSerinoCURATION & CREATION                      @DaveSerino
#AFCSoMe – @DaveSerinoCURATION & CREATION                      @DaveSerino
#AFCSoMe – @DaveSerinoCURATION & CREATION                      @DaveSerino
#AFCSoMe – @DaveSerinoCURATION & CREATION                      @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
KEEP THEM IN THE NEWSFEED                                          #AFCSoMe – @DaveSerino                            @Dave...
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
MAKE A TWITTER LIST                                    #AFCSoMe – @DaveSerino                      @DaveSerino
#AFCSoMe – @DaveSerinoPHOTO & VIDEO                @DaveSerino
#AFCSoMe – @DaveSerinoPHOTO & VIDEO                @DaveSerino
PHOTO & VIDEO                              #AFCSoMe – @DaveSerino                @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerinoQR CODES
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerinoCapture by 44Doors                     @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
GIVE SPEAKERS A WARM WELCOME                                     #AFCSoMe – @DaveSerino                       @DaveSerino
USE TECHNOLOGY TO MAKE IT PERSONAL                                           #AFCSoMe – @DaveSerino                       ...
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerinoSPONSORS - MAKE THEM PARTNERS                        @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
#AFCSoMe – @DaveSerino                         @DaveSerino
ANOTHER WAY TO PROMOTE                                       #AFCSoMe – @DaveSerino                         @DaveSerino
ANOTHER WAY TO PROMOTE                                       #AFCSoMe – @DaveSerino                         @DaveSerino
ANOTHER WAY TO PROMOTE                                       #AFCSoMe – @DaveSerino                         @DaveSerino
ANOTHER WAY TO PROMOTE                                         #AFCSoMe – @DaveSerino              • During the two day   ...
ANOTHER WAY TO PROMOTE                                       #AFCSoMe – @DaveSerino                         @DaveSerino
ANOTHER WAY TO PROMOTE                                       #AFCSoMe – @DaveSerino                         @DaveSerino
SAY THANK YOU!                               #AFCSoMe – @DaveSerino                 @DaveSerino
#AFCSoMe – @DaveSerino                         Dave Serino               Strategist & Educator       DaveS@ThinkSocialMedi...
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Social Media & Meetings Promotion Bootcamp

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This is a workshop that was done for members of the Association Forum in Chicago, IL.

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Social Media & Meetings Promotion Bootcamp

  1. 1. Association Forum #AFCSoMe – @DaveSerino Chicago, IL August 8, 2012Social Media & Meetings Promotion Bootcamp: Strategies You Can Use Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  2. 2. DAVE SERINO-STRATEGIST & #AFCSoMe – @DaveSerinoEDUCATOR Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPAs at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT. @DaveSerino
  3. 3. #AFCSoMe – @DaveSerinovia @donnamatrix @DaveSerino
  4. 4. #AFCSoMe – @DaveSerinoTHE SOCIAL SPACEFacebook - www.facebook.com/AssocForumTwitter - @AssocForumHashtag - #AFCSoMeLinkedIn - Association Forum of Chicagoland @DaveSerino
  5. 5. OUR GOOGLE DOC #AFCSoMe – @DaveSerino http://budurl.com/SocialMeetings Or http://tinyqr.com/x @DaveSerino
  6. 6. #AFCSoMe – @DaveSerino @DaveSerino
  7. 7. #AFCSoMe – @DaveSerinoTHE RISE OF TECHNOLOGY.….• 65% of couples now setting up special sites tomanage RSVPs, stream video of the ceremonyand-or reception, and keep guests in the loop• One in five couples use mobile apps forplanning• 17% of couples use social media to plan, shopor register for gifts, along with sharing every detailonline• 16% of brides buy a dress online• 1 in 5 couples go paperless for invitations orsave-the-date - Via Brides and The Knot @DaveSerino
  8. 8. #AFCSoMe – @DaveSerino RFP Planning Improved ROI Data Production Collection Technology Integrated throughout the Post Event cycle of events LogisticsExtended Life Execution Networking Promotion Attendee Speakers Engagement - Via PCMA @DaveSerino
  9. 9. #AFCSoMe – @DaveSerino @DaveSerino
  10. 10. #AFCSoMe – @DaveSerino“ Those involved in the process via social media are more likely to participate” @DaveSerino
  11. 11. WE ASKED WHAT THEY WANTED #AFCSoMe – @DaveSerino @DaveSerino
  12. 12. WE ASKED WHAT THEY WANTED….. #AFCSoMe – @DaveSerino• What do you want to know?• What do you need to know?• How will you ask the question?• Who is most important? @DaveSerino
  13. 13. #AFCSoMe – @DaveSerino @DaveSerino
  14. 14. #AFCSoMe – @DaveSerinoBUILDING THE COMMUNITY @DaveSerino
  15. 15. #AFCSoMe – @DaveSerino @DaveSerino
  16. 16. #AFCSoMe – @DaveSerino @DaveSerino
  17. 17. #AFCSoMe – @DaveSerinoSITE SELECTION PROCESS @DaveSerino
  18. 18. #AFCSoMe – @DaveSerino @DaveSerino
  19. 19. #AFCSoMe – @DaveSerino @DaveSerino
  20. 20. #AFCSoMe – @DaveSerino @DaveSerino
  21. 21. #AFCSoMe – @DaveSerino @DaveSerino
  22. 22. #AFCSoMe – @DaveSerino @DaveSerino
  23. 23. #AFCSoMe – @DaveSerino @DaveSerino
  24. 24. #AFCSoMe – @DaveSerino @DaveSerino
  25. 25. #AFCSoMe – @DaveSerino @DaveSerino
  26. 26. #AFCSoMe – @DaveSerino @DaveSerino
  27. 27. #AFCSoMe – @DaveSerino @DaveSerino
  28. 28. #AFCSoMe – @DaveSerinoBUILDING A CONTENT PLAN @DaveSerino
  29. 29. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  30. 30. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  31. 31. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  32. 32. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  33. 33. #AFCSoMe – @DaveSerino @DaveSerino
  34. 34. #AFCSoMe – @DaveSerino @DaveSerino
  35. 35. KEEP THEM IN THE NEWSFEED #AFCSoMe – @DaveSerino @DaveSerino
  36. 36. #AFCSoMe – @DaveSerino @DaveSerino
  37. 37. #AFCSoMe – @DaveSerino @DaveSerino
  38. 38. #AFCSoMe – @DaveSerino @DaveSerino
  39. 39. #AFCSoMe – @DaveSerino @DaveSerino
  40. 40. #AFCSoMe – @DaveSerino @DaveSerino
  41. 41. #AFCSoMe – @DaveSerino @DaveSerino
  42. 42. #AFCSoMe – @DaveSerino @DaveSerino
  43. 43. #AFCSoMe – @DaveSerino @DaveSerino
  44. 44. #AFCSoMe – @DaveSerino @DaveSerino
  45. 45. MAKE A TWITTER LIST #AFCSoMe – @DaveSerino @DaveSerino
  46. 46. #AFCSoMe – @DaveSerinoPHOTO & VIDEO @DaveSerino
  47. 47. #AFCSoMe – @DaveSerinoPHOTO & VIDEO @DaveSerino
  48. 48. PHOTO & VIDEO #AFCSoMe – @DaveSerino @DaveSerino
  49. 49. #AFCSoMe – @DaveSerino @DaveSerinoQR CODES
  50. 50. #AFCSoMe – @DaveSerino @DaveSerino
  51. 51. #AFCSoMe – @DaveSerinoCapture by 44Doors @DaveSerino
  52. 52. #AFCSoMe – @DaveSerino @DaveSerino
  53. 53. #AFCSoMe – @DaveSerino @DaveSerino
  54. 54. #AFCSoMe – @DaveSerino @DaveSerino
  55. 55. #AFCSoMe – @DaveSerino @DaveSerino
  56. 56. GIVE SPEAKERS A WARM WELCOME #AFCSoMe – @DaveSerino @DaveSerino
  57. 57. USE TECHNOLOGY TO MAKE IT PERSONAL #AFCSoMe – @DaveSerino @DaveSerino
  58. 58. #AFCSoMe – @DaveSerino @DaveSerino
  59. 59. #AFCSoMe – @DaveSerino @DaveSerino
  60. 60. #AFCSoMe – @DaveSerino @DaveSerino
  61. 61. #AFCSoMe – @DaveSerino @DaveSerino
  62. 62. #AFCSoMe – @DaveSerinoSPONSORS - MAKE THEM PARTNERS @DaveSerino
  63. 63. #AFCSoMe – @DaveSerino @DaveSerino
  64. 64. #AFCSoMe – @DaveSerino @DaveSerino
  65. 65. #AFCSoMe – @DaveSerino @DaveSerino
  66. 66. #AFCSoMe – @DaveSerino @DaveSerino
  67. 67. #AFCSoMe – @DaveSerino @DaveSerino
  68. 68. #AFCSoMe – @DaveSerino @DaveSerino
  69. 69. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  70. 70. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  71. 71. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  72. 72. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino • During the two day business exchange, we received 57 tweets with both hashtags - #SoMeT12 & #DMAI12. • There were 33 photos taken with Amigo Man • 18 people used the $100 discount code and 9 used the $50 code @DaveSerino
  73. 73. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  74. 74. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  75. 75. SAY THANK YOU! #AFCSoMe – @DaveSerino @DaveSerino
  76. 76. #AFCSoMe – @DaveSerino Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main St., Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino www.DaveSerinoBlogs.com @DaveSerino
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