Social Media & Meetings Promotion Bootcamp
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Social Media & Meetings Promotion Bootcamp

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This is a workshop that was done for members of the Association Forum in Chicago, IL.

This is a workshop that was done for members of the Association Forum in Chicago, IL.

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  • 1. Association Forum #AFCSoMe – @DaveSerino Chicago, IL August 8, 2012Social Media & Meetings Promotion Bootcamp: Strategies You Can Use Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • 2. DAVE SERINO-STRATEGIST & #AFCSoMe – @DaveSerinoEDUCATOR Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPAs at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT. @DaveSerino
  • 3. #AFCSoMe – @DaveSerinovia @donnamatrix @DaveSerino
  • 4. #AFCSoMe – @DaveSerinoTHE SOCIAL SPACEFacebook - www.facebook.com/AssocForumTwitter - @AssocForumHashtag - #AFCSoMeLinkedIn - Association Forum of Chicagoland @DaveSerino
  • 5. OUR GOOGLE DOC #AFCSoMe – @DaveSerino http://budurl.com/SocialMeetings Or http://tinyqr.com/x @DaveSerino
  • 6. #AFCSoMe – @DaveSerino @DaveSerino
  • 7. #AFCSoMe – @DaveSerinoTHE RISE OF TECHNOLOGY.….• 65% of couples now setting up special sites tomanage RSVPs, stream video of the ceremonyand-or reception, and keep guests in the loop• One in five couples use mobile apps forplanning• 17% of couples use social media to plan, shopor register for gifts, along with sharing every detailonline• 16% of brides buy a dress online• 1 in 5 couples go paperless for invitations orsave-the-date - Via Brides and The Knot @DaveSerino
  • 8. #AFCSoMe – @DaveSerino RFP Planning Improved ROI Data Production Collection Technology Integrated throughout the Post Event cycle of events LogisticsExtended Life Execution Networking Promotion Attendee Speakers Engagement - Via PCMA @DaveSerino
  • 9. #AFCSoMe – @DaveSerino @DaveSerino
  • 10. #AFCSoMe – @DaveSerino“ Those involved in the process via social media are more likely to participate” @DaveSerino
  • 11. WE ASKED WHAT THEY WANTED #AFCSoMe – @DaveSerino @DaveSerino
  • 12. WE ASKED WHAT THEY WANTED….. #AFCSoMe – @DaveSerino• What do you want to know?• What do you need to know?• How will you ask the question?• Who is most important? @DaveSerino
  • 13. #AFCSoMe – @DaveSerino @DaveSerino
  • 14. #AFCSoMe – @DaveSerinoBUILDING THE COMMUNITY @DaveSerino
  • 15. #AFCSoMe – @DaveSerino @DaveSerino
  • 16. #AFCSoMe – @DaveSerino @DaveSerino
  • 17. #AFCSoMe – @DaveSerinoSITE SELECTION PROCESS @DaveSerino
  • 18. #AFCSoMe – @DaveSerino @DaveSerino
  • 19. #AFCSoMe – @DaveSerino @DaveSerino
  • 20. #AFCSoMe – @DaveSerino @DaveSerino
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  • 23. #AFCSoMe – @DaveSerino @DaveSerino
  • 24. #AFCSoMe – @DaveSerino @DaveSerino
  • 25. #AFCSoMe – @DaveSerino @DaveSerino
  • 26. #AFCSoMe – @DaveSerino @DaveSerino
  • 27. #AFCSoMe – @DaveSerino @DaveSerino
  • 28. #AFCSoMe – @DaveSerinoBUILDING A CONTENT PLAN @DaveSerino
  • 29. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  • 30. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  • 31. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  • 32. #AFCSoMe – @DaveSerinoCURATION & CREATION @DaveSerino
  • 33. #AFCSoMe – @DaveSerino @DaveSerino
  • 34. #AFCSoMe – @DaveSerino @DaveSerino
  • 35. KEEP THEM IN THE NEWSFEED #AFCSoMe – @DaveSerino @DaveSerino
  • 36. #AFCSoMe – @DaveSerino @DaveSerino
  • 37. #AFCSoMe – @DaveSerino @DaveSerino
  • 38. #AFCSoMe – @DaveSerino @DaveSerino
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  • 42. #AFCSoMe – @DaveSerino @DaveSerino
  • 43. #AFCSoMe – @DaveSerino @DaveSerino
  • 44. #AFCSoMe – @DaveSerino @DaveSerino
  • 45. MAKE A TWITTER LIST #AFCSoMe – @DaveSerino @DaveSerino
  • 46. #AFCSoMe – @DaveSerinoPHOTO & VIDEO @DaveSerino
  • 47. #AFCSoMe – @DaveSerinoPHOTO & VIDEO @DaveSerino
  • 48. PHOTO & VIDEO #AFCSoMe – @DaveSerino @DaveSerino
  • 49. #AFCSoMe – @DaveSerino @DaveSerinoQR CODES
  • 50. #AFCSoMe – @DaveSerino @DaveSerino
  • 51. #AFCSoMe – @DaveSerinoCapture by 44Doors @DaveSerino
  • 52. #AFCSoMe – @DaveSerino @DaveSerino
  • 53. #AFCSoMe – @DaveSerino @DaveSerino
  • 54. #AFCSoMe – @DaveSerino @DaveSerino
  • 55. #AFCSoMe – @DaveSerino @DaveSerino
  • 56. GIVE SPEAKERS A WARM WELCOME #AFCSoMe – @DaveSerino @DaveSerino
  • 57. USE TECHNOLOGY TO MAKE IT PERSONAL #AFCSoMe – @DaveSerino @DaveSerino
  • 58. #AFCSoMe – @DaveSerino @DaveSerino
  • 59. #AFCSoMe – @DaveSerino @DaveSerino
  • 60. #AFCSoMe – @DaveSerino @DaveSerino
  • 61. #AFCSoMe – @DaveSerino @DaveSerino
  • 62. #AFCSoMe – @DaveSerinoSPONSORS - MAKE THEM PARTNERS @DaveSerino
  • 63. #AFCSoMe – @DaveSerino @DaveSerino
  • 64. #AFCSoMe – @DaveSerino @DaveSerino
  • 65. #AFCSoMe – @DaveSerino @DaveSerino
  • 66. #AFCSoMe – @DaveSerino @DaveSerino
  • 67. #AFCSoMe – @DaveSerino @DaveSerino
  • 68. #AFCSoMe – @DaveSerino @DaveSerino
  • 69. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  • 70. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  • 71. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  • 72. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino • During the two day business exchange, we received 57 tweets with both hashtags - #SoMeT12 & #DMAI12. • There were 33 photos taken with Amigo Man • 18 people used the $100 discount code and 9 used the $50 code @DaveSerino
  • 73. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  • 74. ANOTHER WAY TO PROMOTE #AFCSoMe – @DaveSerino @DaveSerino
  • 75. SAY THANK YOU! #AFCSoMe – @DaveSerino @DaveSerino
  • 76. #AFCSoMe – @DaveSerino Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main St., Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino www.DaveSerinoBlogs.com @DaveSerino