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Site Southeast USA
 

Site Southeast USA

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Dave Serino's presentation from Summit In The Pines 2012.

Dave Serino's presentation from Summit In The Pines 2012.

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    Site Southeast USA Site Southeast USA Presentation Transcript

    • SITE Southeast USA Summit Site Southeast USA Summit in the Pines Pinehurst, NC August 25, 2012Social Media & the Meetings Industry Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
    • DAVE SERINO-STRATEGIST & Site Southeast USA Summit in the PinesEDUCATOR Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPAs at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT. @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino via @donnamatrix
    • Site Southeast USA Summit in the PinesTODAY!1) Trends in social media & meetings2) The #SoMeT Story3) What you can do with social media & meetings @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines RFP Planning Improved ROI Data Production Collection Technology Integrated throughout the Post Event cycle of events LogisticsExtended Life Execution Networking Promotion Attendee Speakers Engagement - Via PCMA @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • THE NEW COMMUNICATION MODEL Site Southeast USA Summit in the Pines @DaveSerino
    • THE NEW COMMUNICATION MODEL Site Southeast USA Summit in the PinesIt’s all about DIALOG……..- Individuals easily connecting with theirexisting network to exchange informationAnd, in the MEETINGS INDUSTRY it’s allabout…..- Individuals communicating pre, during &post event to exchange information, buildrelationships & create businessopportunities. @DaveSerino
    • Site Southeast USA Summit in the PinesVia Impact Meetings & Events @DaveSerino
    • SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 1) Verbally tell your audience to engage @DaveSerino
    • SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 2) Listen for and monitor existing conversations about your brand @DaveSerino
    • SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 3) Strategy, planning and execution @DaveSerino
    • SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 4) Make your social media profiles highly visible @DaveSerino
    • SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 5) Inspire your attendees to network, so let them do it before, during and after your event @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoTHE #SOMET STORY
    • Site Southeast USA Summit in the Pines @DaveSerinoWE ASKED WHAT THEY WANTED
    • WE ASKED WHAT THEY WANTED….. Site Southeast USA Summit in the Pines• What do you want to know?• What do you need to know?• How will you ask the question? @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoBUILDING THE COMMUNITY
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoSITE SELECTION PROCESS
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • THE RESULTS Site Southeast USA Summit in the Pines• Attendance: - 2010 - 110 ppl - 2011 – 183 ppl - Current pace for 2012 – 220 ppl• Sponsorships are up 50% to-date over 2011• Satisfied attendees and a passionatecommunity to support the event @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoSOCIAL MEDIA & MEETINGS
    • Site Southeast USA Summit in the Pines @DaveSerino BUILDING A CONTENT PLAN
    • Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
    • Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
    • Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
    • Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoKEEP THEM IN THE NEWSFEED
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoMAKE A TWITTER LIST
    • Site Southeast USA Summit in the Pines @DaveSerinoPHOTO & VIDEO
    • Site Southeast USA Summit in the Pines @DaveSerinoPHOTO & VIDEO
    • Site Southeast USA Summit in the Pines @DaveSerinoPHOTO & VIDEO
    • Site Southeast USA Summit in the Pines @DaveSerinoQR CODES
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino Capture by 44Doors
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • GIVE SPEAKERS A WARM WELCOME Site Southeast USA Summit in the Pines @DaveSerino
    • USE TECHNOLOGY TO MAKE IT PERSONAL Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the PinesSPONSORS - MAKE THEM PARTNERS @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
    • Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
    • Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
    • ANOTHER WAY TO PROMOTE Site Southeast USA Summit in the Pines • During the two day business exchange, we received 57 tweets with both hashtags -#SoMeT12 & #DMAI12. • There were 33 photos taken with Amigo Man • 18 people used the $100 discount code and 9 used the $50 code @DaveSerino
    • Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
    • Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
    • Site Southeast USA Summit in the Pines @DaveSerinoSAY THANK YOU!
    • Site Southeast USA Summit in the Pines Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main St., Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino www.DaveSerinoBlogs.com @DaveSerino