SITE Southeast USA Summit                                                 Site Southeast USA Summit in the Pines          ...
DAVE SERINO-STRATEGIST &                                                      Site Southeast USA Summit in the PinesEDUCAT...
Site Southeast USA Summit in the Pines                                                            @DaveSerino             ...
Site Southeast USA Summit in the PinesTODAY!1) Trends in social media & meetings2) The #SoMeT Story3) What you can do with...
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                     RFP                                            ...
Site Southeast USA Summit in the Pines                                         @DaveSerino
THE NEW COMMUNICATION MODEL                                      Site Southeast USA Summit in the Pines                   ...
THE NEW COMMUNICATION MODEL                                                       Site Southeast USA Summit in the PinesIt...
Site Southeast USA Summit in the PinesVia Impact Meetings & Events                        @DaveSerino
SOCIAL MEDIA STEPS FOR YOUR MEETING                                                           Site Southeast USA Summit in...
SOCIAL MEDIA STEPS FOR YOUR MEETING                                                            Site Southeast USA Summit i...
SOCIAL MEDIA STEPS FOR YOUR MEETING                                                      Site Southeast USA Summit in the ...
SOCIAL MEDIA STEPS FOR YOUR MEETING                                                            Site Southeast USA Summit i...
SOCIAL MEDIA STEPS FOR YOUR MEETING                                                          Site Southeast USA Summit in ...
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                           @DaveSerinoTHE #SOMET STORY
Site Southeast USA Summit in the Pines                                             @DaveSerinoWE ASKED WHAT THEY WANTED
WE ASKED WHAT THEY WANTED…..                                                 Site Southeast USA Summit in the Pines• What ...
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerinoBUILDING THE COMMUNITY
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerinoSITE SELECTION PROCESS
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
THE RESULTS                                                       Site Southeast USA Summit in the Pines• Attendance:  -  ...
Site Southeast USA Summit in the Pines                                            @DaveSerinoSOCIAL MEDIA & MEETINGS
Site Southeast USA Summit in the Pines                                         @DaveSerino     BUILDING A CONTENT PLAN
Site Southeast USA Summit in the Pines                                         @DaveSerinoCURATION & CREATION
Site Southeast USA Summit in the Pines                                         @DaveSerinoCURATION & CREATION
Site Southeast USA Summit in the Pines                                         @DaveSerinoCURATION & CREATION
Site Southeast USA Summit in the Pines                                         @DaveSerinoCURATION & CREATION
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                             @DaveSerinoKEEP THEM IN THE NEWSFEED
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                            @DaveSerinoMAKE A TWITTER LIST
Site Southeast USA Summit in the Pines                                         @DaveSerinoPHOTO & VIDEO
Site Southeast USA Summit in the Pines                                         @DaveSerinoPHOTO & VIDEO
Site Southeast USA Summit in the Pines                                         @DaveSerinoPHOTO & VIDEO
Site Southeast USA Summit in the Pines                                         @DaveSerinoQR CODES
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino Capture by 44Doors
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
GIVE SPEAKERS A WARM WELCOME                                     Site Southeast USA Summit in the Pines                   ...
USE TECHNOLOGY TO MAKE IT PERSONAL                                           Site Southeast USA Summit in the Pines       ...
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the PinesSPONSORS - MAKE THEM PARTNERS                        @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                         @DaveSerino
Site Southeast USA Summit in the Pines                                             @DaveSerinoANOTHER WAY TO PROMOTE
Site Southeast USA Summit in the Pines                                             @DaveSerinoANOTHER WAY TO PROMOTE
Site Southeast USA Summit in the Pines                                             @DaveSerinoANOTHER WAY TO PROMOTE
ANOTHER WAY TO PROMOTE                                         Site Southeast USA Summit in the Pines              • Durin...
Site Southeast USA Summit in the Pines                                             @DaveSerinoANOTHER WAY TO PROMOTE
Site Southeast USA Summit in the Pines                                             @DaveSerinoANOTHER WAY TO PROMOTE
Site Southeast USA Summit in the Pines                                           @DaveSerinoSAY THANK YOU!
Site Southeast USA Summit in the Pines                         Dave Serino               Strategist & Educator       DaveS...
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Site Southeast USA

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Dave Serino's presentation from Summit In The Pines 2012.

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Site Southeast USA

  1. 1. SITE Southeast USA Summit Site Southeast USA Summit in the Pines Pinehurst, NC August 25, 2012Social Media & the Meetings Industry Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  2. 2. DAVE SERINO-STRATEGIST & Site Southeast USA Summit in the PinesEDUCATOR Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPAs at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT. @DaveSerino
  3. 3. Site Southeast USA Summit in the Pines @DaveSerino via @donnamatrix
  4. 4. Site Southeast USA Summit in the PinesTODAY!1) Trends in social media & meetings2) The #SoMeT Story3) What you can do with social media & meetings @DaveSerino
  5. 5. Site Southeast USA Summit in the Pines @DaveSerino
  6. 6. Site Southeast USA Summit in the Pines RFP Planning Improved ROI Data Production Collection Technology Integrated throughout the Post Event cycle of events LogisticsExtended Life Execution Networking Promotion Attendee Speakers Engagement - Via PCMA @DaveSerino
  7. 7. Site Southeast USA Summit in the Pines @DaveSerino
  8. 8. THE NEW COMMUNICATION MODEL Site Southeast USA Summit in the Pines @DaveSerino
  9. 9. THE NEW COMMUNICATION MODEL Site Southeast USA Summit in the PinesIt’s all about DIALOG……..- Individuals easily connecting with theirexisting network to exchange informationAnd, in the MEETINGS INDUSTRY it’s allabout…..- Individuals communicating pre, during &post event to exchange information, buildrelationships & create businessopportunities. @DaveSerino
  10. 10. Site Southeast USA Summit in the PinesVia Impact Meetings & Events @DaveSerino
  11. 11. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 1) Verbally tell your audience to engage @DaveSerino
  12. 12. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 2) Listen for and monitor existing conversations about your brand @DaveSerino
  13. 13. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 3) Strategy, planning and execution @DaveSerino
  14. 14. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 4) Make your social media profiles highly visible @DaveSerino
  15. 15. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 5) Inspire your attendees to network, so let them do it before, during and after your event @DaveSerino
  16. 16. Site Southeast USA Summit in the Pines @DaveSerino
  17. 17. Site Southeast USA Summit in the Pines @DaveSerinoTHE #SOMET STORY
  18. 18. Site Southeast USA Summit in the Pines @DaveSerinoWE ASKED WHAT THEY WANTED
  19. 19. WE ASKED WHAT THEY WANTED….. Site Southeast USA Summit in the Pines• What do you want to know?• What do you need to know?• How will you ask the question? @DaveSerino
  20. 20. Site Southeast USA Summit in the Pines @DaveSerino
  21. 21. Site Southeast USA Summit in the Pines @DaveSerinoBUILDING THE COMMUNITY
  22. 22. Site Southeast USA Summit in the Pines @DaveSerino
  23. 23. Site Southeast USA Summit in the Pines @DaveSerino
  24. 24. Site Southeast USA Summit in the Pines @DaveSerinoSITE SELECTION PROCESS
  25. 25. Site Southeast USA Summit in the Pines @DaveSerino
  26. 26. Site Southeast USA Summit in the Pines @DaveSerino
  27. 27. Site Southeast USA Summit in the Pines @DaveSerino
  28. 28. Site Southeast USA Summit in the Pines @DaveSerino
  29. 29. Site Southeast USA Summit in the Pines @DaveSerino
  30. 30. Site Southeast USA Summit in the Pines @DaveSerino
  31. 31. Site Southeast USA Summit in the Pines @DaveSerino
  32. 32. Site Southeast USA Summit in the Pines @DaveSerino
  33. 33. Site Southeast USA Summit in the Pines @DaveSerino
  34. 34. Site Southeast USA Summit in the Pines @DaveSerino
  35. 35. Site Southeast USA Summit in the Pines @DaveSerino
  36. 36. Site Southeast USA Summit in the Pines @DaveSerino
  37. 37. Site Southeast USA Summit in the Pines @DaveSerino
  38. 38. Site Southeast USA Summit in the Pines @DaveSerino
  39. 39. Site Southeast USA Summit in the Pines @DaveSerino
  40. 40. Site Southeast USA Summit in the Pines @DaveSerino
  41. 41. THE RESULTS Site Southeast USA Summit in the Pines• Attendance: - 2010 - 110 ppl - 2011 – 183 ppl - Current pace for 2012 – 220 ppl• Sponsorships are up 50% to-date over 2011• Satisfied attendees and a passionatecommunity to support the event @DaveSerino
  42. 42. Site Southeast USA Summit in the Pines @DaveSerinoSOCIAL MEDIA & MEETINGS
  43. 43. Site Southeast USA Summit in the Pines @DaveSerino BUILDING A CONTENT PLAN
  44. 44. Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
  45. 45. Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
  46. 46. Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
  47. 47. Site Southeast USA Summit in the Pines @DaveSerinoCURATION & CREATION
  48. 48. Site Southeast USA Summit in the Pines @DaveSerino
  49. 49. Site Southeast USA Summit in the Pines @DaveSerino
  50. 50. Site Southeast USA Summit in the Pines @DaveSerinoKEEP THEM IN THE NEWSFEED
  51. 51. Site Southeast USA Summit in the Pines @DaveSerino
  52. 52. Site Southeast USA Summit in the Pines @DaveSerino
  53. 53. Site Southeast USA Summit in the Pines @DaveSerino
  54. 54. Site Southeast USA Summit in the Pines @DaveSerino
  55. 55. Site Southeast USA Summit in the Pines @DaveSerino
  56. 56. Site Southeast USA Summit in the Pines @DaveSerino
  57. 57. Site Southeast USA Summit in the Pines @DaveSerinoMAKE A TWITTER LIST
  58. 58. Site Southeast USA Summit in the Pines @DaveSerinoPHOTO & VIDEO
  59. 59. Site Southeast USA Summit in the Pines @DaveSerinoPHOTO & VIDEO
  60. 60. Site Southeast USA Summit in the Pines @DaveSerinoPHOTO & VIDEO
  61. 61. Site Southeast USA Summit in the Pines @DaveSerinoQR CODES
  62. 62. Site Southeast USA Summit in the Pines @DaveSerino
  63. 63. Site Southeast USA Summit in the Pines @DaveSerino Capture by 44Doors
  64. 64. Site Southeast USA Summit in the Pines @DaveSerino
  65. 65. Site Southeast USA Summit in the Pines @DaveSerino
  66. 66. Site Southeast USA Summit in the Pines @DaveSerino
  67. 67. Site Southeast USA Summit in the Pines @DaveSerino
  68. 68. GIVE SPEAKERS A WARM WELCOME Site Southeast USA Summit in the Pines @DaveSerino
  69. 69. USE TECHNOLOGY TO MAKE IT PERSONAL Site Southeast USA Summit in the Pines @DaveSerino
  70. 70. Site Southeast USA Summit in the Pines @DaveSerino
  71. 71. Site Southeast USA Summit in the Pines @DaveSerino
  72. 72. Site Southeast USA Summit in the Pines @DaveSerino
  73. 73. Site Southeast USA Summit in the Pines @DaveSerino
  74. 74. Site Southeast USA Summit in the PinesSPONSORS - MAKE THEM PARTNERS @DaveSerino
  75. 75. Site Southeast USA Summit in the Pines @DaveSerino
  76. 76. Site Southeast USA Summit in the Pines @DaveSerino
  77. 77. Site Southeast USA Summit in the Pines @DaveSerino
  78. 78. Site Southeast USA Summit in the Pines @DaveSerino
  79. 79. Site Southeast USA Summit in the Pines @DaveSerino
  80. 80. Site Southeast USA Summit in the Pines @DaveSerino
  81. 81. Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
  82. 82. Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
  83. 83. Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
  84. 84. ANOTHER WAY TO PROMOTE Site Southeast USA Summit in the Pines • During the two day business exchange, we received 57 tweets with both hashtags -#SoMeT12 & #DMAI12. • There were 33 photos taken with Amigo Man • 18 people used the $100 discount code and 9 used the $50 code @DaveSerino
  85. 85. Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
  86. 86. Site Southeast USA Summit in the Pines @DaveSerinoANOTHER WAY TO PROMOTE
  87. 87. Site Southeast USA Summit in the Pines @DaveSerinoSAY THANK YOU!
  88. 88. Site Southeast USA Summit in the Pines Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main St., Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino www.DaveSerinoBlogs.com @DaveSerino
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