• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Let's Get Social in Lake Charles!

on

  • 1,131 views

Lake Charles CVB Social Media Educational Program.

Lake Charles CVB Social Media Educational Program.

Statistics

Views

Total Views
1,131
Views on SlideShare
1,131
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
1

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SOCIAL MARKETING IS ALL ABOUT RELATIONSHIPS. Relationships depend on conversation.Types of communities:Travel Community generallyCommunities formed around an interest / passion (that is relevant to your destination)Your own existing community. What makes people passionate about destination / hotel / experience?FB - people passionate about destination (more general, number of reasons for passion)Twitter - Near-in / Current. People on the road ARE the near-in market.

Let's Get Social in Lake Charles! Let's Get Social in Lake Charles! Presentation Transcript

  • #GetSocialLC – Let’s Get Social 2012! Lake Charles, LA CVB April 11, 2012Let’s Get Social 2012:Trends, Tips & Tactics Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!THE NEW COMMUNICATION MODEL @DaveSerino
  • THE NEW COMMUNICATION MODEL #GetSocialLC – Let’s Get Social 2012!It’s all about DIALOG……..- Individuals easily connecting with theirexisting network to find trusted informationAnd, it’s all about COMMUNITY…..-Individuals easily connecting with eachother looking for advice and sharing theirexperience with ease @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! SOCIAL MEDIACOMMUNITIES BREED CONVERSATION• 78% of consumers trust peer recommendations• Only 14% trust advertisements• Valuable conversations occur within communities @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!WORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • THE STATE OF THE AMERICAN TRAVELER #GetSocialLC – Let’s Get Social 2012! • Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year. • 55% of the consumers are looking for discounts or bargins • 26% will travel to less expensive destinations • 39% took a laptop on a leisure trip • 11% used an iPad or tablet to view travel info January 2012 www.destinationanalysists.com @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino BEGIN THE MOBILE MOVEMENT
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!Destination Marketing @DaveSerinoPlanning
  • #GetSocialLC – Let’s Get Social 2012!MOBILE QR CODES QR Code Readers • ScanLife Barcode Reader • Barcode Scanner • Quick Mark • QR Droid • QR Code Scanner Pro - Blackberry @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!Other platforms:• www.gettag.mobi• AT&T Mobile Bar Codes @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!MY CARD http://44d.me/DaveSerino @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino MOBILE QR CODES
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!TWITTEREstablish Yourself as Expert, Authority or Advocate• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!TWITTERDefine Who You are via Your Profile and Avatar• Utilize the location, entire profile, and link for more information• Build brand with your background - Use link URL’s not icons for Twitter, Facebook or blog @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!TWITTERDeveloping a Content Strategy that is Engaging Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry or trend specific: - travel, tourism, beaches, casinos, etc.• Bring current events and activities into your content• Keep tweets at about 100 characters for• “re-tweetablitity”• Program tweets to be more efficient• Engage with other via @Replies and Re-tweets @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!What is a Hash Tag?• Short phrase to tag a Twitter post thatclassifies it with a specific topic of interest• Examples: - #GetSocialLC - #LakeCharles - #SoMeT12 - #SECFootball - #NCAAHoops @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino Twitter
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!TWITTERMonitor Keyword Content and Hash Tags with Third Party Applications• There are several – pick which one is best for you: - Seesmic, TweetDeck & HootSuite are the most popular• It also gives you the ability to easily join the conversation quickly @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerinoTWITTER
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerinoTWITTER
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerinoTWITTER
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!MORE THAN A SOCIAL NETWORK…. @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!FACEBOOKUse the Cover Photo to Capture the Visitor• A showcase image to represent your destination, property, or attraction.• It should be consistent with your marketing strategy and brand.• Crowd source for a unique image through sites like Flickr or invite fans to submit their own• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page. @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!FACEBOOKCapitalize on the Timeline• Use an image or logo for the profile picture that represents your brand and ties in well with your cover photo.• Complete your “About Us” section and include links, background info and hours of operation.• Use the timeline feature to highlight the history of your organization/destination.• Use “Highlight” and “Pin” to bring recognition to posts @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!FACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs. @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino CREATING DEMAND WITH ADS
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerinoFACEBOOK ADS
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK ADS
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK ADS
  • #GetSocialLC – Let’s Get Social 2012!FACEBOOK ADS Testing: A or B? Customized Text in Targeted Ads @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!CATCHING LIGHTENING IN BOTTLE…… “All in all, it is the largest and most beautiful restaurant now operating in Grand Forks. It attracts visitors from out of town as well as people who live here.” Marilyn Hagerty Grand Forks Herald @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012!CATCHING LIGHTENING IN BOTTLE……Results:• The column goes viral and gets picked up by numerous blogs and was shared throughout multiple social networks• The Grand Forks Herald reported that the column has had more than 200,000 page views in a day-. the second-most read story that day had about 5,000 page views• It was shared more than 26,000 times on Facebook and multiple times Twitter• She has been featured on the Today Show, Good Morning America, Wall Street Journal and New York Times. @DaveSerino
  • #GetSocialLC – Let’s Get Social 2012! Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino