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Let's Get Social in Lake Charles!

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Lake Charles CVB Social Media Educational Program.

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  • SOCIAL MARKETING IS ALL ABOUT RELATIONSHIPS. Relationships depend on conversation.Types of communities:Travel Community generallyCommunities formed around an interest / passion (that is relevant to your destination)Your own existing community. What makes people passionate about destination / hotel / experience?FB - people passionate about destination (more general, number of reasons for passion)Twitter - Near-in / Current. People on the road ARE the near-in market.
  • Transcript of "Let's Get Social in Lake Charles!"

    1. 1. #GetSocialLC – Let’s Get Social 2012! Lake Charles, LA CVB April 11, 2012Let’s Get Social 2012:Trends, Tips & Tactics Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
    2. 2. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    3. 3. #GetSocialLC – Let’s Get Social 2012!THE NEW COMMUNICATION MODEL @DaveSerino
    4. 4. THE NEW COMMUNICATION MODEL #GetSocialLC – Let’s Get Social 2012!It’s all about DIALOG……..- Individuals easily connecting with theirexisting network to find trusted informationAnd, it’s all about COMMUNITY…..-Individuals easily connecting with eachother looking for advice and sharing theirexperience with ease @DaveSerino
    5. 5. #GetSocialLC – Let’s Get Social 2012! SOCIAL MEDIACOMMUNITIES BREED CONVERSATION• 78% of consumers trust peer recommendations• Only 14% trust advertisements• Valuable conversations occur within communities @DaveSerino
    6. 6. #GetSocialLC – Let’s Get Social 2012!WORDS OF WISDOM“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
    7. 7. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    8. 8. THE STATE OF THE AMERICAN TRAVELER #GetSocialLC – Let’s Get Social 2012! • Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year. • 55% of the consumers are looking for discounts or bargins • 26% will travel to less expensive destinations • 39% took a laptop on a leisure trip • 11% used an iPad or tablet to view travel info January 2012 www.destinationanalysists.com @DaveSerino
    9. 9. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    10. 10. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    11. 11. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    12. 12. #GetSocialLC – Let’s Get Social 2012! @DaveSerino BEGIN THE MOBILE MOVEMENT
    13. 13. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    14. 14. #GetSocialLC – Let’s Get Social 2012!Destination Marketing @DaveSerinoPlanning
    15. 15. #GetSocialLC – Let’s Get Social 2012!MOBILE QR CODES QR Code Readers • ScanLife Barcode Reader • Barcode Scanner • Quick Mark • QR Droid • QR Code Scanner Pro - Blackberry @DaveSerino
    16. 16. #GetSocialLC – Let’s Get Social 2012!Other platforms:• www.gettag.mobi• AT&T Mobile Bar Codes @DaveSerino
    17. 17. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    18. 18. #GetSocialLC – Let’s Get Social 2012!MY CARD http://44d.me/DaveSerino @DaveSerino
    19. 19. #GetSocialLC – Let’s Get Social 2012! @DaveSerino MOBILE QR CODES
    20. 20. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    21. 21. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    22. 22. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    23. 23. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    24. 24. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    25. 25. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    26. 26. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    27. 27. #GetSocialLC – Let’s Get Social 2012!TWITTEREstablish Yourself as Expert, Authority or Advocate• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
    28. 28. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    29. 29. #GetSocialLC – Let’s Get Social 2012!TWITTERDefine Who You are via Your Profile and Avatar• Utilize the location, entire profile, and link for more information• Build brand with your background - Use link URL’s not icons for Twitter, Facebook or blog @DaveSerino
    30. 30. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    31. 31. #GetSocialLC – Let’s Get Social 2012!TWITTERDeveloping a Content Strategy that is Engaging Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry or trend specific: - travel, tourism, beaches, casinos, etc.• Bring current events and activities into your content• Keep tweets at about 100 characters for• “re-tweetablitity”• Program tweets to be more efficient• Engage with other via @Replies and Re-tweets @DaveSerino
    32. 32. #GetSocialLC – Let’s Get Social 2012!What is a Hash Tag?• Short phrase to tag a Twitter post thatclassifies it with a specific topic of interest• Examples: - #GetSocialLC - #LakeCharles - #SoMeT12 - #SECFootball - #NCAAHoops @DaveSerino
    33. 33. #GetSocialLC – Let’s Get Social 2012! @DaveSerino Twitter
    34. 34. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    35. 35. #GetSocialLC – Let’s Get Social 2012!TWITTERMonitor Keyword Content and Hash Tags with Third Party Applications• There are several – pick which one is best for you: - Seesmic, TweetDeck & HootSuite are the most popular• It also gives you the ability to easily join the conversation quickly @DaveSerino
    36. 36. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    37. 37. #GetSocialLC – Let’s Get Social 2012! @DaveSerinoTWITTER
    38. 38. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    39. 39. #GetSocialLC – Let’s Get Social 2012! @DaveSerinoTWITTER
    40. 40. #GetSocialLC – Let’s Get Social 2012! @DaveSerinoTWITTER
    41. 41. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    42. 42. #GetSocialLC – Let’s Get Social 2012!MORE THAN A SOCIAL NETWORK…. @DaveSerino
    43. 43. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    44. 44. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    45. 45. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    46. 46. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    47. 47. #GetSocialLC – Let’s Get Social 2012!FACEBOOKUse the Cover Photo to Capture the Visitor• A showcase image to represent your destination, property, or attraction.• It should be consistent with your marketing strategy and brand.• Crowd source for a unique image through sites like Flickr or invite fans to submit their own• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page. @DaveSerino
    48. 48. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    49. 49. #GetSocialLC – Let’s Get Social 2012!FACEBOOKCapitalize on the Timeline• Use an image or logo for the profile picture that represents your brand and ties in well with your cover photo.• Complete your “About Us” section and include links, background info and hours of operation.• Use the timeline feature to highlight the history of your organization/destination.• Use “Highlight” and “Pin” to bring recognition to posts @DaveSerino
    50. 50. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    51. 51. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    52. 52. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    53. 53. #GetSocialLC – Let’s Get Social 2012!FACEBOOK CONTENT TIPS• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter. - Be flexible and prepare for “randomness” and remember, you post lasts between :45 mins- 3hrs. @DaveSerino
    54. 54. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    55. 55. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    56. 56. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    57. 57. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    58. 58. #GetSocialLC – Let’s Get Social 2012! @DaveSerino CREATING DEMAND WITH ADS
    59. 59. #GetSocialLC – Let’s Get Social 2012! @DaveSerinoFACEBOOK ADS
    60. 60. #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK ADS
    61. 61. #GetSocialLC – Let’s Get Social 2012! @DaveSerino FACEBOOK ADS
    62. 62. #GetSocialLC – Let’s Get Social 2012!FACEBOOK ADS Testing: A or B? Customized Text in Targeted Ads @DaveSerino
    63. 63. #GetSocialLC – Let’s Get Social 2012!CATCHING LIGHTENING IN BOTTLE…… “All in all, it is the largest and most beautiful restaurant now operating in Grand Forks. It attracts visitors from out of town as well as people who live here.” Marilyn Hagerty Grand Forks Herald @DaveSerino
    64. 64. #GetSocialLC – Let’s Get Social 2012! @DaveSerino
    65. 65. #GetSocialLC – Let’s Get Social 2012!CATCHING LIGHTENING IN BOTTLE……Results:• The column goes viral and gets picked up by numerous blogs and was shared throughout multiple social networks• The Grand Forks Herald reported that the column has had more than 200,000 page views in a day-. the second-most read story that day had about 5,000 page views• It was shared more than 26,000 times on Facebook and multiple times Twitter• She has been featured on the Today Show, Good Morning America, Wall Street Journal and New York Times. @DaveSerino
    66. 66. #GetSocialLC – Let’s Get Social 2012! Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com @DaveSerino

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