Lake County CVB                                             Lake County Convention and Visitors Bureau          August 22,...
Lake County Convention and Visitors Bureau                                             @DaveSerino THE NEW COMMUNICATION M...
Lake County Convention and Visitors BureauTHE NEW COMMUNICATION MODELIt’s all about DIALOG……..- Individuals easily connect...
Lake County Convention and Visitors Bureau“We lived on farms, we lived in cities, now we’re going to live on the internet....
Lake County Convention and Visitors Bureau                                             @DaveSerino
TO WHAT EXTENT DO YOU TRUST                                                                                               ...
TO WHAT EXTENT DO YOU TRUST                                                                                               ...
IMPACT ON TRAVEL AND TOURISM                                                                              Lake County Conv...
Lake County Convention and Visitors BureauTHE STATE OF THE AMERICAN TRAVELER                                   • Travelers...
Lake County Convention and Visitors Bureau                                             @DaveSerino   1 - THE MOBILE MOVEMENT
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino   MOBILE WEB SITE
Lake County Convention and Visitors Bureau                                               @DaveSerino                      ...
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino  2 - QR CODES
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino  3 - TWITTER: THE NEW CRM
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors BureauTWITTEREstablish Yourself as Expert, Authority or Advocate• Before you begin dec...
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerinoTWITTER
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau4-FACEBOOK: MORE THAN A SOCIAL         NETWORK….                         @DaveSe...
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors BureauFACEBOOKUse the Cover Photo to Capture the Visitor• A showcase image to represen...
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino
Lake County Convention and Visitors Bureau                                             @DaveSerino   5 - CREATING DEMAND W...
Lake County Convention and Visitors Bureau                                             @DaveSerino FACEBOOK ADS
Lake County Convention and Visitors Bureau                                             @DaveSerino FACEBOOK ADS
Lake County Convention and Visitors Bureau                                             @DaveSerino FACEBOOK ADS
Lake County Convention and Visitors BureauWORDS OF WISDOM “It is more important to know   where you are going than   to ge...
Lake County Convention and Visitors Bureau                         Dave Serino               Strategist & Educator       D...
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Lake County CVB Annual Meeting Workshop

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5 travel and tourism trends in social media.

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Lake County CVB Annual Meeting Workshop

  1. 1. Lake County CVB Lake County Convention and Visitors Bureau August 22, 20125 Social Media Trends To Bring the Buzz toYour Tourism Business Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  2. 2. Lake County Convention and Visitors Bureau @DaveSerino THE NEW COMMUNICATION MODEL
  3. 3. Lake County Convention and Visitors BureauTHE NEW COMMUNICATION MODELIt’s all about DIALOG……..- Individuals easily connecting with theirexisting network to find trusted informationAnd, in TRAVEL it’s all about…..- Individuals easily connecting with eachother looking for advice and sharing theirexperience with ease @DaveSerino
  4. 4. Lake County Convention and Visitors Bureau“We lived on farms, we lived in cities, now we’re going to live on the internet.” Sean Parker The Social Network @DaveSerino
  5. 5. Lake County Convention and Visitors Bureau @DaveSerino
  6. 6. TO WHAT EXTENT DO YOU TRUST Lake County Convention and Visitors Bureau consumer opinions posted online: 70%           @DaveSerino Nielsen Global Trust in Advertising and Brand Messages April 2012
  7. 7. TO WHAT EXTENT DO YOU TRUST Lake County Convention and Visitors Bureau recommendations from people you know: 92%           @DaveSerino Nielsen Global Trust in Advertising and Brand Messages April 2012
  8. 8. IMPACT ON TRAVEL AND TOURISM Lake County Convention and Visitors Bureau 83% of travellers 81% of travellers usually or always said reviews were consult TripAdvisor important when reviews before deciding which booking a hotel.** hotel to stay at.* 75% of travellers 52% of Facebookers said their holiday was better because they said “that seeing used reviews to make friends’ holiday pictures sure they picked the had inspired them to best place for them.** book a holiday to the same place.*** * Forrester, 2011 ** Phocuswright, 2011 *** Skyscanner, 2011 @DaveSerino
  9. 9. Lake County Convention and Visitors BureauTHE STATE OF THE AMERICAN TRAVELER • Travelers who expect to increase their leisure travel in the next 12 months dropped to 27.5%, down from 32.7% six months ago. • About 28% of all travelers used a DMO web site, while only 13% used a visitor guide. • 41% Used UGC & 24.6% used social media. • 41.3% use a mobile device; while 78.5% of those ppl used them in destination • 12% visited a destination after July 2012 being inspired by Facebook www.destinationanalysists.com @DaveSerino
  10. 10. Lake County Convention and Visitors Bureau @DaveSerino 1 - THE MOBILE MOVEMENT
  11. 11. Lake County Convention and Visitors Bureau @DaveSerino
  12. 12. Lake County Convention and Visitors Bureau @DaveSerino MOBILE WEB SITE
  13. 13. Lake County Convention and Visitors Bureau @DaveSerino Destination Marketing Planning
  14. 14. Lake County Convention and Visitors Bureau @DaveSerino
  15. 15. Lake County Convention and Visitors Bureau @DaveSerino
  16. 16. Lake County Convention and Visitors Bureau @DaveSerino
  17. 17. Lake County Convention and Visitors Bureau @DaveSerino 2 - QR CODES
  18. 18. Lake County Convention and Visitors Bureau @DaveSerino
  19. 19. Lake County Convention and Visitors Bureau @DaveSerino
  20. 20. Lake County Convention and Visitors Bureau @DaveSerino
  21. 21. Lake County Convention and Visitors Bureau @DaveSerino
  22. 22. Lake County Convention and Visitors Bureau @DaveSerino 3 - TWITTER: THE NEW CRM
  23. 23. Lake County Convention and Visitors Bureau @DaveSerino
  24. 24. Lake County Convention and Visitors Bureau @DaveSerino
  25. 25. Lake County Convention and Visitors Bureau @DaveSerino
  26. 26. Lake County Convention and Visitors Bureau @DaveSerino
  27. 27. Lake County Convention and Visitors Bureau @DaveSerino
  28. 28. Lake County Convention and Visitors Bureau @DaveSerino
  29. 29. Lake County Convention and Visitors Bureau @DaveSerino
  30. 30. Lake County Convention and Visitors Bureau @DaveSerino
  31. 31. Lake County Convention and Visitors BureauTWITTEREstablish Yourself as Expert, Authority or Advocate• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  32. 32. Lake County Convention and Visitors Bureau @DaveSerino
  33. 33. Lake County Convention and Visitors Bureau @DaveSerinoTWITTER
  34. 34. Lake County Convention and Visitors Bureau @DaveSerino
  35. 35. Lake County Convention and Visitors Bureau @DaveSerino
  36. 36. Lake County Convention and Visitors Bureau4-FACEBOOK: MORE THAN A SOCIAL NETWORK…. @DaveSerino
  37. 37. Lake County Convention and Visitors Bureau @DaveSerino
  38. 38. Lake County Convention and Visitors Bureau @DaveSerino
  39. 39. Lake County Convention and Visitors Bureau @DaveSerino
  40. 40. Lake County Convention and Visitors BureauFACEBOOKUse the Cover Photo to Capture the Visitor• A showcase image to represent your destination, property, or attraction.• It should be consistent with your marketing strategy and brand.• Crowd source for a unique image through sites like Flickr or invite fans to submit their own• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page. @DaveSerino
  41. 41. Lake County Convention and Visitors Bureau @DaveSerino
  42. 42. Lake County Convention and Visitors Bureau @DaveSerino
  43. 43. Lake County Convention and Visitors Bureau @DaveSerino
  44. 44. Lake County Convention and Visitors Bureau @DaveSerino
  45. 45. Lake County Convention and Visitors Bureau @DaveSerino
  46. 46. Lake County Convention and Visitors Bureau @DaveSerino 5 - CREATING DEMAND WITH ADS
  47. 47. Lake County Convention and Visitors Bureau @DaveSerino FACEBOOK ADS
  48. 48. Lake County Convention and Visitors Bureau @DaveSerino FACEBOOK ADS
  49. 49. Lake County Convention and Visitors Bureau @DaveSerino FACEBOOK ADS
  50. 50. Lake County Convention and Visitors BureauWORDS OF WISDOM “It is more important to know where you are going than to get there quickly. Do not mistake activity for achievement.” Mabel Newcomer Vassar College, 1917-1957 @DaveSerino
  51. 51. Lake County Convention and Visitors Bureau Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main St, Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino www.DaveSerinoBlogs.com @DaveSerino
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