How to #Win with Twitter in Travel
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How to #Win with Twitter in Travel

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Twitter is an excellent tool to communicate with consumers on a one-to-one basis - any time of day. You will learn to approach Twitter, improve your approach and view some tourism case studies.

Twitter is an excellent tool to communicate with consumers on a one-to-one basis - any time of day. You will learn to approach Twitter, improve your approach and view some tourism case studies.

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  • SURPASS EXPECTATIONS

How to #Win with Twitter in Travel Presentation Transcript

  • 1. Online Revealed Canada #ORC2013 – Windsor, Ontario – Canada Windsor, Ontario April 3, 2013How to #Win with Twitter in Travel Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
  • 2. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  • 3. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  • 4. #ORC2013 – Windsor, Ontario – CanadaThe platform is growing ACTIVES MOBILE TWEETS 200M+ 120M+ 400M+ Active users/month Active mobile users/month Tweets per day +100% +40% +60% Year over year growth Quarter over quarter growth Year over year growth Source: Twitter internal data, Q4 2012 4 @DaveSerino
  • 5. #ORC2013 – Windsor, Ontario – CanadaEspecially on mobile % of users whose primary access point is mobile* 23% 60% of active users access Twitter on 18% a mobile device 1 in 6 new Twitter users start on a mobile device 6% Twitter Facebook LinkedIn Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days | *Complete US 2012 5 @DaveSerino
  • 6. #ORC2013 – Windsor, Ontario – Canada Travelers Go Mobile! • 40.6% of travelers use a mobile device • 72.5% of those of them used them in destination6 @DaveSerino
  • 7. #ORC2013 – Windsor, Ontario – CanadaTravel Audience on Twitter 7.8M 6.7M 4.5M 1.0M 1 Searched for 1 Searched/motel Searched for Resort/Spa as ticket/reservatio reservation info vacation vacation activity n info (last 6 (last 6 months) package info (last 12 months) months) (last 6 months) Sources: comScore US Plan Metrix Key Measures, [P] Twitter.com, December 2012 7 @DaveSerino
  • 8. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
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  • 16. #ORC2013 – Windsor, Ontario – CanadaTWITTEREstablish Yourself!• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
  • 17. #ORC2013 – Windsor, Ontario – CanadaTWITTERDevelop a Content Strategy that is Engaging, Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry/trend specific or product related• Curate content about area events and activities into your messaging• Keep tweets at about 90 characters for “re-tweetablitity”• Tag other Twitter users and utilize relevant hashtags in your stream @DaveSerino
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  • 41. #ORC2013 – Windsor, Ontario – Canada“The value of sharing ideas and having instant feedback far outweighs the cost.” - Mary Boone Meetings Management Consultant @DaveSerino
  • 42. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
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  • 44. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  • 45. #ORC2013 – Windsor, Ontario – Canada @DaveSerinoBATON ROUGE CVB
  • 46. #ORC2013 – Windsor, Ontario – CanadaBATON ROUGE CVB Think! Social Media ran two different types of ads on Twitter for the Baton Rouge CVB: 1) Promoted Tweets 2) Promoted Accounts Promoted Tweets • 42,000 Impressions • 506 Clicks • 9 Retweets • 1 Reply Promoted Accounts • 786,000 Impressions • 1,361 Profile Views • 1,544 Follows @DaveSerino
  • 47. #ORC2013 – Windsor, Ontario – Canada @DaveSerino ST. PETE/CLEARWATER CVB
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  • 52. #ORC2013 – Windsor, Ontario – Canada @DaveSerino Campaign Results
  • 53. #ORC2013 – Windsor, Ontario – Canada @DaveSerino Campaign Results
  • 54. #ORC2013 – Windsor, Ontario – CanadaKey Takeaways – Twitter• Use Twitter data to determine the profiles of your followers and target those characteristics in your promoted accounts and tweets• Promoted accounts are the best way to build followers• Be sure your profile is complete and your timeline has current posts – strong community management is key!• Promoted tweets have limited life. Rotate to them frequently to stay relevant.• Use promoted tweets to drive people back to your other social media channels, sweepstakes pages or optimized pages for conversion @DaveSerino
  • 55. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
  • 56. #ORC2013 – Windsor, Ontario – Canada Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main Street, Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Voice: 810-360-0170 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia @DaveSerino