Online Revealed Canada                                           #ORC2013 – Windsor, Ontario – Canada        Windsor, Onta...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – CanadaThe platform is growing          ACTIVES                    MOBILE                    ...
#ORC2013 – Windsor, Ontario – CanadaEspecially on mobile                                                                  ...
#ORC2013 – Windsor, Ontario – Canada    Travelers Go Mobile!    • 40.6% of travelers use      a mobile device    • 72.5% o...
#ORC2013 – Windsor, Ontario – CanadaTravel Audience on Twitter 7.8M                6.7M                                   ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – CanadaTWITTEREstablish Yourself!• Before you begin decide on your brand,  content and strate...
#ORC2013 – Windsor, Ontario – CanadaTWITTERDevelop a Content Strategy that is Engaging,  Relevant and Random• Reflect your...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada“The value of sharing ideas and having instant feedback far outweighs the cost.”      ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerinoBATON ROUGE CVB
#ORC2013 – Windsor, Ontario – CanadaBATON ROUGE CVB Think! Social Media ran two different types of ads on Twitter for the ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino  ST. PETE/CLEARWATER CVB
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino Campaign Results
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino Campaign Results
#ORC2013 – Windsor, Ontario – CanadaKey Takeaways – Twitter• Use Twitter data to determine the profiles of your followers ...
#ORC2013 – Windsor, Ontario – Canada                                       @DaveSerino
#ORC2013 – Windsor, Ontario – Canada                         Dave Serino               Strategist & Educator       DaveS@T...
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How to #Win with Twitter in Travel

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Twitter is an excellent tool to communicate with consumers on a one-to-one basis - any time of day. You will learn to approach Twitter, improve your approach and view some tourism case studies.

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  • SURPASS EXPECTATIONS
  • How to #Win with Twitter in Travel

    1. 1. Online Revealed Canada #ORC2013 – Windsor, Ontario – Canada Windsor, Ontario April 3, 2013How to #Win with Twitter in Travel Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino
    2. 2. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    3. 3. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    4. 4. #ORC2013 – Windsor, Ontario – CanadaThe platform is growing ACTIVES MOBILE TWEETS 200M+ 120M+ 400M+ Active users/month Active mobile users/month Tweets per day +100% +40% +60% Year over year growth Quarter over quarter growth Year over year growth Source: Twitter internal data, Q4 2012 4 @DaveSerino
    5. 5. #ORC2013 – Windsor, Ontario – CanadaEspecially on mobile % of users whose primary access point is mobile* 23% 60% of active users access Twitter on 18% a mobile device 1 in 6 new Twitter users start on a mobile device 6% Twitter Facebook LinkedIn Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days | *Complete US 2012 5 @DaveSerino
    6. 6. #ORC2013 – Windsor, Ontario – Canada Travelers Go Mobile! • 40.6% of travelers use a mobile device • 72.5% of those of them used them in destination6 @DaveSerino
    7. 7. #ORC2013 – Windsor, Ontario – CanadaTravel Audience on Twitter 7.8M 6.7M 4.5M 1.0M 1 Searched for 1 Searched/motel Searched for Resort/Spa as ticket/reservatio reservation info vacation vacation activity n info (last 6 (last 6 months) package info (last 12 months) months) (last 6 months) Sources: comScore US Plan Metrix Key Measures, [P] Twitter.com, December 2012 7 @DaveSerino
    8. 8. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    9. 9. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    10. 10. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    11. 11. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    12. 12. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    13. 13. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    14. 14. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    15. 15. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    16. 16. #ORC2013 – Windsor, Ontario – CanadaTWITTEREstablish Yourself!• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media” 30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews” @DaveSerino
    17. 17. #ORC2013 – Windsor, Ontario – CanadaTWITTERDevelop a Content Strategy that is Engaging, Relevant and Random• Reflect your tweets back to your goals• Use keyword that are industry/trend specific or product related• Curate content about area events and activities into your messaging• Keep tweets at about 90 characters for “re-tweetablitity”• Tag other Twitter users and utilize relevant hashtags in your stream @DaveSerino
    18. 18. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    19. 19. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    20. 20. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    21. 21. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    22. 22. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    23. 23. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    24. 24. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    25. 25. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    26. 26. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    27. 27. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    28. 28. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    29. 29. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    30. 30. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    31. 31. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    32. 32. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    33. 33. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    34. 34. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    35. 35. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    36. 36. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    37. 37. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    38. 38. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    39. 39. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    40. 40. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    41. 41. #ORC2013 – Windsor, Ontario – Canada“The value of sharing ideas and having instant feedback far outweighs the cost.” - Mary Boone Meetings Management Consultant @DaveSerino
    42. 42. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    43. 43. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    44. 44. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    45. 45. #ORC2013 – Windsor, Ontario – Canada @DaveSerinoBATON ROUGE CVB
    46. 46. #ORC2013 – Windsor, Ontario – CanadaBATON ROUGE CVB Think! Social Media ran two different types of ads on Twitter for the Baton Rouge CVB: 1) Promoted Tweets 2) Promoted Accounts Promoted Tweets • 42,000 Impressions • 506 Clicks • 9 Retweets • 1 Reply Promoted Accounts • 786,000 Impressions • 1,361 Profile Views • 1,544 Follows @DaveSerino
    47. 47. #ORC2013 – Windsor, Ontario – Canada @DaveSerino ST. PETE/CLEARWATER CVB
    48. 48. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    49. 49. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    50. 50. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    51. 51. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    52. 52. #ORC2013 – Windsor, Ontario – Canada @DaveSerino Campaign Results
    53. 53. #ORC2013 – Windsor, Ontario – Canada @DaveSerino Campaign Results
    54. 54. #ORC2013 – Windsor, Ontario – CanadaKey Takeaways – Twitter• Use Twitter data to determine the profiles of your followers and target those characteristics in your promoted accounts and tweets• Promoted accounts are the best way to build followers• Be sure your profile is complete and your timeline has current posts – strong community management is key!• Promoted tweets have limited life. Rotate to them frequently to stay relevant.• Use promoted tweets to drive people back to your other social media channels, sweepstakes pages or optimized pages for conversion @DaveSerino
    55. 55. #ORC2013 – Windsor, Ontario – Canada @DaveSerino
    56. 56. #ORC2013 – Windsor, Ontario – Canada Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main Street, Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Voice: 810-360-0170 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino http://44d.me/DaveSerinowww.FaceBook.com/ThinkSocialMedia @DaveSerino
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