Branding - Dave Schwartz

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An alternate, skin-and-bones version of a presentation I gave Nov. 13, 2010, to high school students at the JEA National Convention.

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Branding - Dave Schwartz

  1. 1. Brand Yourself and Your Identity Online: YOU are your product David Schwartz University of Iowa School of Journalism and Mass Communication Twitter: daveschwartz
  2. 2. Branding A “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” – American Marketing Association
  3. 3. What do these seven people have in common? • Perez Hilton • Andrew Sullivan • Matt Drudge • Arianna Huffington • Ann Coulter • Bill Simmons • Martha Stewart
  4. 4. 10 steps to becoming a brand
  5. 5. 10 steps to becoming a brand 1. Have a voice
  6. 6. 10 steps to becoming a brand 2. Entertain
  7. 7. 10 steps to becoming a brand 3. Have a presence (Be there!)
  8. 8. 10 steps to becoming a brand 4. Be consistent
  9. 9. Nick Bergus on Twitter
  10. 10. Nick Bergus on Facebook
  11. 11. Nick Bergus’ Tumblr
  12. 12. Nick Bergus on LinkedIn
  13. 13. 10 steps to becoming a brand 4. Be consistent
  14. 14. 10 steps to becoming a brand 5. Interact
  15. 15. 10 steps to becoming a brand 6. Use multiple platforms
  16. 16. 10 steps to becoming a brand 7. Don’t stray
  17. 17. 10 steps to becoming a brand 8. Be honest / Get personal
  18. 18. TRUST
  19. 19. Advice to live (your professional life) by … “I think I just try to be as open about myself as humanly possible, in a way that’s funny and in a way you can identify with.” – Drew Magary, writer at: NBCSports.com, Yahoo!, Maxim, Deadspin, Pro Football Talk, Playboy, ESPN.com
  20. 20. 10 steps to becoming a brand 9. Know your audience
  21. 21. 10 steps to becoming a brand 10. Make yourself a nice home
  22. 22. How to find me: •Twitter: daveschwartz •writeschwartz@gmail.com

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