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Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
Branding - Dave Schwartz
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Branding - Dave Schwartz

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An alternate, skin-and-bones version of a presentation I gave Nov. 13, 2010, to high school students at the JEA National Convention.

An alternate, skin-and-bones version of a presentation I gave Nov. 13, 2010, to high school students at the JEA National Convention.

Published in: Business, Technology
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Transcript

  • 1. Brand Yourself and Your Identity Online: YOU are your product David Schwartz University of Iowa School of Journalism and Mass Communication Twitter: daveschwartz
  • 2. Branding A “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” – American Marketing Association
  • 3. What do these seven people have in common? • Perez Hilton • Andrew Sullivan • Matt Drudge • Arianna Huffington • Ann Coulter • Bill Simmons • Martha Stewart
  • 4. 10 steps to becoming a brand
  • 5. 10 steps to becoming a brand 1. Have a voice
  • 6. 10 steps to becoming a brand 2. Entertain
  • 7. 10 steps to becoming a brand 3. Have a presence (Be there!)
  • 8. 10 steps to becoming a brand 4. Be consistent
  • 9. Nick Bergus on Twitter
  • 10. Nick Bergus on Facebook
  • 11. Nick Bergus’ Tumblr
  • 12. Nick Bergus on LinkedIn
  • 13. 10 steps to becoming a brand 4. Be consistent
  • 14. 10 steps to becoming a brand 5. Interact
  • 15. 10 steps to becoming a brand 6. Use multiple platforms
  • 16. 10 steps to becoming a brand 7. Don’t stray
  • 17. 10 steps to becoming a brand 8. Be honest / Get personal
  • 18. TRUST
  • 19. Advice to live (your professional life) by … “I think I just try to be as open about myself as humanly possible, in a way that’s funny and in a way you can identify with.” – Drew Magary, writer at: NBCSports.com, Yahoo!, Maxim, Deadspin, Pro Football Talk, Playboy, ESPN.com
  • 20. 10 steps to becoming a brand 9. Know your audience
  • 21. 10 steps to becoming a brand 10. Make yourself a nice home
  • 22. How to find me: •Twitter: daveschwartz •writeschwartz@gmail.com

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