Search Engine Optimization
Case Study: Software Distributor
Our client a database marketing & consulting agency realized t...
Search Engine Optimization
Case Study: North American Industrial Starter & Alternator Manufacturer & Distributor
Another e...
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Search Engine Optimization Case Studies 2

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Search Engine Optimization Case Studies 2

  1. 1. Search Engine Optimization Case Study: Software Distributor Our client a database marketing & consulting agency realized that new ACT! software sales was their best opportunity to sell consulting and training services. The problem they had was their site didn’t appear on ACT! software searches. A thorough rewrite & optimization of existing copy, as well as content addition boosted their software related searches from 250 in April of 2008 when we started to 512 in July 2008. On going consulting includes site conversion architecture, search engine optimization and website analytics to increase traffic, conversion and understanding of consumer needs.. So many websites rank #1 for their branded search terms. However, the only searchers that use those terms are your existing clients or competitors. Gaining new customers and getting your website noticed in the search engines begins with well optimized relevant content. Once you have traffic you’ll need to closely analyze your visitor behavior to increase lead conversions with conversion funnels customized for the different visitor types and the unique questions they might have. ©2009 WSI Dave Roeth, Internet Marketing Consultant 314-609-4436
  2. 2. Search Engine Optimization Case Study: North American Industrial Starter & Alternator Manufacturer & Distributor Another example of a client that saw success with paid search marketing and wanted to expand that exposure to free search traffic. Providing OEM and replacement parts for commercial vehicles, industrial equipment and off-highway vehicles, new clients are often repeat customers and average customer value can be high. They have a very good customer retention program in place and very good product line to ensure ROI from our optimized content and essential SEO setup. They began with 25-pages of optimized content in the spring of 2007 and had such remarkable results they decided to expand the program to 100 pages of optimized content in the fall of 2007. Getting a significant increase in free or organic traffic is just the first step in the optimization process. Converting on that traffic is the next trick! ©2009 WSI Dave Roeth, Internet Marketing Consultant 314-609-4436 “Our organic traffic is way up! 56.50% increase over June. WSI’s SEO efforts are definitely taking affect.” - Online Marketing Manager “In July, we saw a 5X increase over the previous month and nearly doubled our best month previously” - Online Marketing Manager’s regarding the increase in sales generated by this SEO campaign.

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