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Whirlwind Tour of Social Networking


2006 Online Information (UK) conference presentation

2006 Online Information (UK) conference presentation

Published in Economy & Finance , Technology
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  • 1. A Whirlwind Tour of Social Networking Dave Pollard Online Information 2006
  • 2. The Social Networking Landscape
  • 3. Current Usage of SN Tools wikis google writely and other online document sharing tools sophisticated collaboration & coordination tools and 'spaces' face-to-face meetings using Open Space or other advanced highly-effective conversation and collaboration techniques skype and other free global enhanced VOIP telephony tools discussion forums/groups weblogs face-to-face meetings with personal notes or mindmap documentation telephone group e-mail face-to-face meetings without any personal documentation of learnings or decisions Used by Power Internet Users Only  (say, 2%) Used by Those on the Right Side of the Digital Divide Only (say, 20%) Used by Most People
  • 4. What’s Wrong with Today’s SN Tools
    • Unfamiliarity
    • Unintuitiveness
    • Awkwardness
      • Inflexible, tedious information architecture
      • Profile poverty
      • No separation between What I Have and What I Need personas
      • Lack of harvesting capability
      • Populated just in case instead of canvassed just in time
      • Over-engineered
      • Lack of scalability: Centralized instead of peer-to-peer
      • Socially awkward
      • Low signal-to-noise ratio because of dysfunctional information behaviours (blockages, disconnects, lack of trust)
    • Ineffective Interpersonal Skills
    • Don’t Match How We Learn
    • Key Conversants Aren’t Online
    • Key Conversants Aren’t Known
  • 5. Seven Principles of Social Networking
    • Mutual trust, respect, context, and self-disclosure are all prerequisites to good relationships
    • Relationships require a conversational ice-breaking
    • First impressions matter
    • Information conveyed by observation counts more than that conveyed by language
    • Collaboration is the miracle glue of relationships
    • Every interaction carries the burden of our entire networks
      • "I appreciate what you're telling me, but how am I going to explain and work this out with A, B and C?"
    • Social networks are complex systems
  • 6. What You Can Do Now: Weblogs
    • Educate the project team
    • Identify the pilot group
    • Develop a starting personal taxonomy and starting personal content archive for each pilot group member
    • Select a blogging tool
    • Get the IT subteam to:
      • Convert personal content archives to HTML & ‘bulk publish’ them
      • Create a personal TOC for each group member
      • Develop a password protection scheme
    • Offer everyone a brief seminar on blog publishing & subscribing
    • Talk up blogs outside the organization
    • Set up a blog help/monitoring group
  • 7. What You Can Do Now: Wikis
    • Set up wikis in your organization as an experimental project tool
    • Provide DIY training material and allow self-management
    • Monitor take-up
  • 8. SN Tools: What’s Working Flickr
  • 9. SN Tools: What’s Working MySpace DodgeBall BaseCamp
  • 10. SN Tools: What’s Working Facebook Insider Pages
  • 11. SN Tools: What’s Working
    • MindMaps
    • Meme-Diggers (Digg, Reddit)
    • Mashups (e.g. Google Maps + Wikipedia)
    • SNA/Hardware Interfaces (e.g. IM + GPS + Medical Monitor)
    • Multimedia SN Tools: Podcasts, YouTube, Google Video
  • 12. What Else You Can Do Now: Expertise Finders
    • Don’t expect JIC directories to work
    • Set up a JIT canvassing system connected to e-mail groups, a with request form
    • Keep a close eye on Google
  • 13. What Else You Can Do Now: Simple Virtual Presence
    • Get everyone using Skype
    • For now, use an expert to design a custom, managed solution
  • 14. What Else You Can Do Now: Collaboration
    • Forget high-tech: To unearth the best ideas and creative solutions, use Open Space with MindMaps
    • To assess, forecast, decide among alternatives, tap the Wisdom of Crowds
    • If you have to use a tool, make it simple and accessible outside the firewall (e.g. wiki)
  • 15. Social Network Mapping: Worth the Effort?
    • Don’t just map quantity, map quality and value
    • Use it to support expertise finder canvassing
    • Look for bottlenecks and disconnects
  • 16. The 5 Critical Apps and the Greatest Challenge of Social Networking: Finding People
  • 17. Further Reading (1)
    • Judith Meskill’s Social Networking Tools Meta-List
    • The Social Networking Landscape (blog article)
    • Setting Up a Weblog Pilot (blog article)
    • Skype:
    • Robin Good Collaboration Consulting:
    • Open Space:
    • MindMaps:
    • Wisdom of Crowds:
    • Wikis:
    • The Hidden Power of Social Networks by Rob Cross
  • 18. Further Reading (2)
    • Flickr:
    • DodgeBall:
    • MySpace:
    • FaceBook:
    • InsiderPages:
    • Digg:
    • Reddit: