Pollard Kmwi 2007 Session C202

Slide 1: How Knowledge Drives Innovation Dave Pollard KMWorld & Intranets 2007 Session C202 dave.pollard@sympatico.ca howtosavetheworld.ca

Slide 2: The Value Propositions for KM • Improve work productivity • Improve decision making • Increase capacities • Increase understanding of risk • Improve connectivity, collaboration and knowledge transfer (strengthen relationships) • Improve innovation

Slide 3: Innovation Defined • The process of commercializing novel ideas • Research customer needs • Imagine ideas that meet those needs • Innovate offerings (products and services) that realize those needs

Slide 4: Organizations Can Innovate: • Their products and services (including attributes and bundling) • Their processes (internal, customer-facing, alliances/ chains, and technologies) • Their customers’ experiences (service, channels, wraparounds) • Their business model (how they make money)

Slide 5: Case Study: MTG • Manufacturer and distributor of medical instruments and supplies • MTG, their competitors and their customers have been approached by Asian manufacturers offering comparable products 30% cheaper

Slide 6: Innovation Connect Ask, Study, Offer Sense, Learning Unmet Innovation Become Part, Open, Suspend Create, Needs Opportunities Pay Attention, Act, Realize, Learn Internal Focus Be Explain Portfolio Map Collaborat e Self- Aware Appreciate Question: Recognize, Ask Why/Why Not Resolve Correlate Integrate Reflect, Imagine Coordinate Converse Imagining Innovation Possibilities Lab Ideas, Learning, Wisdom of Stories Crowds Portfolio Canvassing Innovations: Offerings, Tools & Processes Customers Understand, Open Space Diagnose, Articulate Events Act, Realize, Prepare, Strategy Implement Engage Others Idea Listen, Observe, Canvas Co-Workers Explore, Discover Inquire, Clustering Canvass Design, Set Intentions, Experiment Organize The Imagine, Customer Focus Brainstorm, Question Innovation Discovering Communities Process Unmet Needs Customer Anthropology Continuous Innovation & Improvisation Need/Affinity ‘Thinking the Matrix Customer Ahead’ Sessions Continuous How Knowledge Insight Environmental Filtering Scanning Drives Innovation Market Focus Trends, Weak Signals, Developments Imagining Innovation Research

Slide 7: Knowledge Programs that Support Innovation • Continuous Environmental Scanning • ‘Thinking the Customer Ahead’ Sessions • Customer Anthropology • Needs Analysis • Open Space Events (‘Idea Markets’ etc. • ‘Wisdom of Crowds’ Canvassing

Slide 8: The Research Process I. Assembling pertinent information 1. Identify relevant primary and secondary information sources III. Articulating Meaning 2. Primary research: Make and record observations; 1. State the problem/ conduct & record interviews question and your thesis 3. Secondary research: 2. Reiterate your structured Read, extract, cite thinking (II. /3) from 4. Investigate: W5 + How; thesis down to the Follow the leads underlying facts 3. Craft the ‘Opening Story’ with Current State, ‘complication’, and the II. Sense-making problem/ question that your thesis answers 1. Analysis: Deductive 4. Craft the conclusion with arguments flowing a restatement of thesis logically from the and key supporting information arguments, reminder of 2. Inferences: Inductive why it’s important, and arguments flowing next step actions logically from the information 3. Structured thinking: Documenting the thought process from facts up to thesis

Slide 9: The Need-Affinity Matrix

Slide 10: The Strategy Canvas Color Post-Hole Choice Labor Saving

Slide 11: What They’ll Do With Your Research (if you’re lucky) The Practice of Imagination Connect Ask, Study, Offer Sense, Become Part, Open, Suspend Distil, Synthesize, Pay Attention, ‘Make Sense’ Learn Be Focused Explain Collaborate and Self- Appreciate Aware Recognize, Question: Resolve Ask Why/Why Not Implications Correlate Integrate Reflect, Conceive Possibilities Coordinate Converse

Slide 12: What They’ll Do With Your Research (if you’re lucky) The Innovation Process Customers Understand, Diagnose, Articulate Realize, Organize, Implement, Set Intentions, Listen, Refine Observe, Inquire, Canvass, Co-Workers Listen, Explore, Engage, Discover Prepare, Co-Design, Brainstorm Co-Develop Re-Imagine Question Experiment, Improvise Communities