How Knowledge Drives Innovation Dave Pollard KMWorld & Intranets 2007 Session C202 [email_address] howtosavetheworld.ca

The Value Propositions for KM Improve work productivity Improve decision making Increase capacities Increase understanding of risk Improve connectivity, collaboration and knowledge transfer (strengthen relationships) Improve innovation

Improve work productivity

Improve decision making

Increase capacities

Increase understanding of risk

Improve connectivity, collaboration and knowledge transfer (strengthen relationships)

Improve innovation

Innovation Defined The process of commercializing novel ideas Research customer needs Imagine ideas that meet those needs Innovate offerings (products and services) that realize those needs

The process of commercializing novel ideas

Research customer needs

Imagine ideas that meet those needs

Innovate offerings (products and services) that realize those needs

Organizations Can Innovate: Their products and services (including attributes and bundling) Their processes (internal, customer-facing, alliances/ chains, and technologies) Their customers’ experiences (service, channels, wraparounds) Their business model (how they make money)

Their products and services (including attributes and bundling)

Their processes (internal, customer-facing, alliances/ chains, and technologies)

Their customers’ experiences (service, channels, wraparounds)

Their business model (how they make money)

Case Study: MTG Manufacturer and distributor of medical instruments and supplies MTG, their competitors and their customers have been approached by Asian manufacturers offering comparable products 30% cheaper

Manufacturer and distributor of medical instruments and supplies

MTG, their competitors and their customers have been approached by Asian manufacturers offering comparable products 30% cheaper

Discovering Unmet Needs Customer Anthropology Innovation Lab ‘ Thinking the Customer Ahead’ Sessions Continuous Environmental Scanning Insight Filtering Wisdom of Crowds Canvassing Idea Clustering Internal Focus Market Focus Customer Focus Need/Affinity Matrix Innovation Opportunities Map Strategy Canvas Trends, Weak Signals, Developments Ideas, Learning, Stories Portfolio Innovations: Offerings, Tools & Processes Research Imagining Innovation Innovation Learning Open Space Events Unmet Needs Portfolio Imagining Possibilities The Innovation Process Continuous Innovation & Improvisation How Knowledge Drives Innovation

Knowledge Programs that Support Innovation Continuous Environmental Scanning ‘ Thinking the Customer Ahead’ Sessions Customer Anthropology Needs Analysis Open Space Events (‘Idea Markets’ etc. ‘ Wisdom of Crowds’ Canvassing

Continuous Environmental Scanning

‘ Thinking the Customer Ahead’ Sessions

Customer Anthropology

Needs Analysis

Open Space Events (‘Idea Markets’ etc.

‘ Wisdom of Crowds’ Canvassing

The Research Process I. Assembling pertinent information II. Sense-making III. Articulating Meaning 1. Identify relevant primary and secondary information sources 2. Primary research: Make and record observations; conduct & record interviews 3. Secondary research: Read, extract, cite 4. Investigate: W5 + How; Follow the leads 1. Analysis: Deductive arguments flowing logically from the information 2. Inferences: Inductive arguments flowing logically from the information 3. Structured thinking: Documenting the thought process from facts up to thesis 1. State the problem/ question and your thesis 2. Reiterate your structured thinking (II. /3) from thesis down to the underlying facts 3. Craft the ‘Opening Story’ with Current State, ‘ complication’, and the problem/ question that your thesis answers 4. Craft the conclusion with a restatement of thesis and key supporting arguments, reminder of why it’s important, and next step actions

The Need-Affinity Matrix

The Strategy Canvas Post-Hole Labor Saving Color Choice

The Practice of Imagination Be Focused and Self- Aware Study, Sense, Become Part, Open, Suspend Pay Attention, Learn Distil, Synthesize, ‘ Make Sense’ Recognize, Resolve Implications Appreciate Question: Ask Why/Why Not Correlate Integrate Reflect, Conceive Possibilities Connect Collaborate Converse Ask, Offer Coordinate Explain What They’ll Do With Your Research (if you’re lucky)

The Innovation Process Listen, Observe, Inquire, Canvass, Listen, Explore, Discover Understand, Diagnose, Articulate Organize, Set Intentions, Realize, Implement, Refine Co-Design, Co-Develop Engage, Prepare, Brainstorm Re-Imagine Question Experiment, Improvise Customers Co-Workers Communities What They’ll Do With Your Research (if you’re lucky)