Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2

introducing web 2.0 to your organization: a practical guide kmworld09 [email_address]

workshop outline

workshop discussion question 1

the three $lemons corporate website intranet groupware

so you want to be a cko? + + = ?

webmaster: this is why you’re here thanks to websitesthatsuck.com “ The only reason your website exists is to solve your customers’ problems.”

who uses your corporate website?
people looking for jobs with the company
competitors looking for information they could use to compete with the company
mainstream media people looking for information for stories (usually stories not specifically about the company, and sometimes stories critical of the company)
students looking for material for assignments
alumni of the company looking to connect with former co-workers
employees of the company looking for information they couldn't find on the Intranet
prospective customers
suppliers or prospective suppliers looking to sell to the company
current customers

how we shared information in 1989; how we still share information in 2009 who can I talk to about...?

assessing your public website & intranets

what is web 2.0 anyway? here are 10 examples working well for some companies…

blogs for e-learning & e-newsletters http://newmediaocw.wordpress.com / benefit: boy, was that ever easier! http://www.whitehouse.gov/blog/

collaborative document editing wikis / google docs benefit: it’s a lot easier and faster when we work together in real time

real-time conversation instant messaging (IM) benefit: who’s available to answer my question right now? www.google.com/talk/

your conversation boxes your contacts current conversation box current conversation http://blogs.salon.com/0002007/2009/06/25.html#a2399 http://blogs.salon.com/0002007/2009/09/13.html#a2439 benefit: the conversation becomes the process (and no more e-mail!) http://wave.google.com /

virtual presence screensharing + docsharing + voip benefit: now I see what you’re saying! http://vyew.com / http://www.dimdim.com / http://docs.google.com/

mindmapping benefit : is that what we agreed to? http://freemind.sourceforge.net/ http://www.mind42.com/ http://presi.com/ http://mind42.com/pub/mindmap?mid=83d74ea7-31d7-4e32-8540-766f67b9a4ed

canvassing employee & customer wisdom http://blogs.salon.com/0002007/2006/09/21.html benefit : more informed decisions

simulations & scenario planning benefit: wow, I didn’t expect that ! http://www.openthefuture.com/2008/05/simfutures.html http://secondlife.com/ book: the art of the long view

proximity & affinity detectors benefit: amazing to meet you ! http://www.loopt.com/ http://plazes.com/ http://ntag.com

multimedia web 2.0 apps podcasting, videocasting, slidecasting benefit: when I see it explained or demonstrated, I get it

web 2.0: how to decide what to do

workshop exercise: making the business case for web 2.0

final thought: what gen-y will bring
all ideas compete on an equal footing
contribution counts for more than credentials
hierarchies we recognize are natural, not prescribed
leaders serve rather than preside
tasks are chosen, not assigned
groups are self-defining and –organizing
resources get attracted, not allocated
power comes from sharing information, not hoarding it
opinions compound and decisions are peer-reviewed
users can veto most policy decisions
intrinsic rewards matter most
hackers are heroes.
gary hamel: gen y’s new business rules http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/

Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2

by Dave Pollard on Oct 19, 2009

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Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2 — Presentation Transcript

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