introducing web 2.0 to your organization: a practical guide kmworld09 [email_address]

workshop outline

workshop discussion question 1

the three $lemons corporate website intranet groupware

so you want to be a cko? + + = ?

webmaster: this is why you’re here thanks to websitesthatsuck.com “ The only reason your website exists is to solve your customers’ problems.”

workshop discussion question 2

who uses your corporate website? people looking for jobs with the company competitors looking for information they could use to compete with the company mainstream media people looking for information for stories (usually stories not specifically about the company, and sometimes stories critical of the company) students looking for material for assignments alumni of the company looking to connect with former co-workers employees of the company looking for information they couldn't find on the Intranet prospective customers suppliers or prospective suppliers looking to sell to the company current customers

people looking for jobs with the company

competitors looking for information they could use to compete with the company

mainstream media people looking for information for stories (usually stories not specifically about the company, and sometimes stories critical of the company)

students looking for material for assignments

alumni of the company looking to connect with former co-workers

employees of the company looking for information they couldn't find on the Intranet

prospective customers

suppliers or prospective suppliers looking to sell to the company

current customers

how we shared information in 1989; how we still share information in 2009 who can I talk to about...?

assessing your public website & intranets

workshop discussion question 3

what is web 2.0 anyway? here are 10 examples working well for some companies…

blogs for e-learning & e-newsletters http://newmediaocw.wordpress.com / benefit: boy, was that ever easier! http://www.whitehouse.gov/blog/

collaborative document editing wikis / google docs benefit: it’s a lot easier and faster when we work together in real time

real-time conversation instant messaging (IM) benefit: who’s available to answer my question right now? www.google.com/talk/

your conversation boxes your contacts current conversation box current conversation http://blogs.salon.com/0002007/2009/06/25.html#a2399 http://blogs.salon.com/0002007/2009/09/13.html#a2439 benefit: the conversation becomes the process (and no more e-mail!) http://wave.google.com /

virtual presence screensharing + docsharing + voip benefit: now I see what you’re saying! http://vyew.com / http://www.dimdim.com / http://docs.google.com/

mindmapping benefit : is that what we agreed to? http://freemind.sourceforge.net/ http://www.mind42.com/ http://presi.com/ http://mind42.com/pub/mindmap?mid=83d74ea7-31d7-4e32-8540-766f67b9a4ed

canvassing employee & customer wisdom http://blogs.salon.com/0002007/2006/09/21.html benefit : more informed decisions

simulations & scenario planning benefit: wow, I didn’t expect that ! http://www.openthefuture.com/2008/05/simfutures.html http://secondlife.com/ book: the art of the long view

proximity & affinity detectors benefit: amazing to meet you ! http://www.loopt.com/ http://plazes.com/ http://ntag.com

multimedia web 2.0 apps podcasting, videocasting, slidecasting benefit: when I see it explained or demonstrated, I get it

web 2.0: how to decide what to do

workshop exercise: making the business case for web 2.0

workshop discussion question 4

final thought: what gen-y will bring all ideas compete on an equal footing contribution counts for more than credentials hierarchies we recognize are natural, not prescribed leaders serve rather than preside tasks are chosen, not assigned groups are self-defining and –organizing resources get attracted, not allocated power comes from sharing information, not hoarding it opinions compound and decisions are peer-reviewed users can veto most policy decisions intrinsic rewards matter most hackers are heroes. gary hamel: gen y’s new business rules http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/

all ideas compete on an equal footing

contribution counts for more than credentials

hierarchies we recognize are natural, not prescribed

leaders serve rather than preside

tasks are chosen, not assigned

groups are self-defining and –organizing

resources get attracted, not allocated

power comes from sharing information, not hoarding it

opinions compound and decisions are peer-reviewed

users can veto most policy decisions

intrinsic rewards matter most

hackers are heroes.