Km World09   Introducing Web 2.0 To Your Organization A Practical Guide V2
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Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2

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Nov. 2009 workshop for KMWorld San Jose describing the impediments to introducing social networking and connectivity apps in your organization, and strategies to overcome them

Nov. 2009 workshop for KMWorld San Jose describing the impediments to introducing social networking and connectivity apps in your organization, and strategies to overcome them

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Km World09   Introducing Web 2.0 To Your Organization A Practical Guide V2 Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2 Presentation Transcript

  • introducing web 2.0 to your organization: a practical guide kmworld09 [email_address]
  • workshop outline
  • workshop discussion question 1
  • the three $lemons corporate website intranet groupware
  • so you want to be a cko? + + = ?
  • webmaster: this is why you’re here thanks to websitesthatsuck.com “ The only reason your website exists is to solve your customers’ problems.”
  • workshop discussion question 2
  • who uses your corporate website?
    • people looking for jobs with the company
    • competitors looking for information they could use to compete with the company
    • mainstream media people looking for information for stories (usually stories not specifically about the company, and sometimes stories critical of the company)
    • students looking for material for assignments
    • alumni of the company looking to connect with former co-workers
    • employees of the company looking for information they couldn't find on the Intranet
    • prospective customers
    • suppliers or prospective suppliers looking to sell to the company
    • current customers
  • how we shared information in 1989; how we still share information in 2009 who can I talk to about...?
  • assessing your public website & intranets
  • workshop discussion question 3
  • what is web 2.0 anyway? here are 10 examples working well for some companies…
  • blogs for e-learning & e-newsletters http://newmediaocw.wordpress.com / benefit: boy, was that ever easier! http://www.whitehouse.gov/blog/
  • collaborative document editing wikis / google docs benefit: it’s a lot easier and faster when we work together in real time
  • real-time conversation instant messaging (IM) benefit: who’s available to answer my question right now? www.google.com/talk/
  • your conversation boxes your contacts current conversation box current conversation http://blogs.salon.com/0002007/2009/06/25.html#a2399 http://blogs.salon.com/0002007/2009/09/13.html#a2439 benefit: the conversation becomes the process (and no more e-mail!) http://wave.google.com /
  • virtual presence screensharing + docsharing + voip benefit: now I see what you’re saying! http://vyew.com / http://www.dimdim.com / http://docs.google.com/
  • mindmapping benefit : is that what we agreed to? http://freemind.sourceforge.net/ http://www.mind42.com/ http://presi.com/ http://mind42.com/pub/mindmap?mid=83d74ea7-31d7-4e32-8540-766f67b9a4ed
  • canvassing employee & customer wisdom http://blogs.salon.com/0002007/2006/09/21.html benefit : more informed decisions
  • simulations & scenario planning benefit: wow, I didn’t expect that ! http://www.openthefuture.com/2008/05/simfutures.html http://secondlife.com/ book: the art of the long view
  • proximity & affinity detectors benefit: amazing to meet you ! http://www.loopt.com/ http://plazes.com/ http://ntag.com
  • multimedia web 2.0 apps podcasting, videocasting, slidecasting benefit: when I see it explained or demonstrated, I get it
  • web 2.0: how to decide what to do
  • workshop exercise: making the business case for web 2.0
  • workshop discussion question 4
  • final thought: what gen-y will bring
    • all ideas compete on an equal footing
    • contribution counts for more than credentials
    • hierarchies we recognize are natural, not prescribed
    • leaders serve rather than preside
    • tasks are chosen, not assigned
    • groups are self-defining and –organizing
    • resources get attracted, not allocated
    • power comes from sharing information, not hoarding it
    • opinions compound and decisions are peer-reviewed
    • users can veto most policy decisions
    • intrinsic rewards matter most
    • hackers are heroes.
    gary hamel: gen y’s new business rules http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/