Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2


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Nov. 2009 workshop for KMWorld San Jose describing the impediments to introducing social networking and connectivity apps in your organization, and strategies to overcome them

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Km World09 Introducing Web 2.0 To Your Organization A Practical Guide V2

  1. 1. introducing web 2.0 to your organization: a practical guide kmworld09 [email_address]
  2. 2. workshop outline
  3. 3. workshop discussion question 1
  4. 4. the three $lemons corporate website intranet groupware
  5. 5. so you want to be a cko? + + = ?
  6. 6. webmaster: this is why you’re here thanks to “ The only reason your website exists is to solve your customers’ problems.”
  7. 7. workshop discussion question 2
  8. 8. who uses your corporate website? <ul><li>people looking for jobs with the company </li></ul><ul><li>competitors looking for information they could use to compete with the company </li></ul><ul><li>mainstream media people looking for information for stories (usually stories not specifically about the company, and sometimes stories critical of the company) </li></ul><ul><li>students looking for material for assignments </li></ul><ul><li>alumni of the company looking to connect with former co-workers </li></ul><ul><li>employees of the company looking for information they couldn't find on the Intranet </li></ul><ul><li>prospective customers </li></ul><ul><li>suppliers or prospective suppliers looking to sell to the company </li></ul><ul><li>current customers </li></ul>
  9. 9. how we shared information in 1989; how we still share information in 2009 who can I talk to about...?
  10. 10. assessing your public website & intranets
  11. 11. workshop discussion question 3
  12. 12. what is web 2.0 anyway? here are 10 examples working well for some companies…
  13. 13. blogs for e-learning & e-newsletters / benefit: boy, was that ever easier!
  14. 14. collaborative document editing wikis / google docs benefit: it’s a lot easier and faster when we work together in real time
  15. 15. real-time conversation instant messaging (IM) benefit: who’s available to answer my question right now?
  16. 16. your conversation boxes your contacts current conversation box current conversation benefit: the conversation becomes the process (and no more e-mail!) /
  17. 17. virtual presence screensharing + docsharing + voip benefit: now I see what you’re saying! / /
  18. 18. mindmapping benefit : is that what we agreed to?
  19. 19. canvassing employee & customer wisdom benefit : more informed decisions
  20. 20. simulations & scenario planning benefit: wow, I didn’t expect that ! book: the art of the long view
  21. 21. proximity & affinity detectors benefit: amazing to meet you !
  22. 22. multimedia web 2.0 apps podcasting, videocasting, slidecasting benefit: when I see it explained or demonstrated, I get it
  23. 23. web 2.0: how to decide what to do
  24. 24. workshop exercise: making the business case for web 2.0
  25. 25. workshop discussion question 4
  26. 26. final thought: what gen-y will bring <ul><li>all ideas compete on an equal footing </li></ul><ul><li>contribution counts for more than credentials </li></ul><ul><li>hierarchies we recognize are natural, not prescribed </li></ul><ul><li>leaders serve rather than preside </li></ul><ul><li>tasks are chosen, not assigned </li></ul><ul><li>groups are self-defining and –organizing </li></ul><ul><li>resources get attracted, not allocated </li></ul><ul><li>power comes from sharing information, not hoarding it </li></ul><ul><li>opinions compound and decisions are peer-reviewed </li></ul><ul><li>users can veto most policy decisions </li></ul><ul><li>intrinsic rewards matter most </li></ul><ul><li>hackers are heroes. </li></ul>gary hamel: gen y’s new business rules