Finding the Sweet Spot finding the sweet spot

What’s Your Problem? Problem? Problem? Lack of skills Lack of self-confidence Lack of ideas Lack of money The deck’s stacked against us Fear of failure Ignorance of processes No time Stress Loneliness Unsustainable, Not socially responsible finding the sweet spot

Lack of skills

Lack of self-confidence

Lack of ideas

Lack of money

The deck’s stacked against us

Fear of failure

Ignorance of processes

No time

Stress

Loneliness

Unsustainable, Not socially responsible

Seven Questions Questions Is the work you do in your ‘sweet spot’? Do you have the right partners? Do you (know how to) do world class research? Do you (know how to) continuously innovate? Is your organization highly change-resilient? Do you have strong, collaborative relationships and networks? Do you operate your enterprise "on principle"? finding the sweet spot

Is the work you do in your ‘sweet spot’?

Do you have the right partners?

Do you (know how to) do world class research?

Do you (know how to) continuously innovate?

Is your organization highly change-resilient?

Do you have strong, collaborative relationships and networks?

Do you operate your enterprise "on principle"?

Your Sweet Spot Spot Spot finding the sweet spot

The Right Partners Partners Partners finding the sweet spot

The Research Process Process Process finding the sweet spot

The Innovation Process Process Process finding the sweet spot

Resilience, Relationships, Collaboration, Acting “On Principle” Principle” Principle” Principle” Principle” finding the sweet spot TRADITIONAL CORPORATION NATURAL ENTERPRISE Modus Operandi Analyze, Plan, Prescribe Solutions Enable Understanding to Emerge; Improvise; Adapt Organizational Structure Hierarchy; Vertical Info Flows Flat; Networked; Egalitarian; P2P Info Flows Sources of Capital & Funding External; Ceded Control Organic (Customer, Earnings); Partner Control Marketing Process Advertise to “Create Demand” Viral How Success is Measured Shareholder ROI, Size Well-Being of Partners, Customers, Community Relationship to Community Develop Product, Mass Produce, Market to “Consumers” Identify & Respond to Needs, Mass Customize; Co-Develop with Customers Relationship to Customers/ Competitors Political/Economic Power via Size Competitiveness / Dominance Brand Presence Collaboration Customer Intimacy Strong 2-way Communication

Questions? Questions! Questions! finding the sweet spot