Mobile Marketing for the uninitiated

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    Mobile Marketing for the uninitiated - Presentation Transcript

    1. Mobile Marketing for the Uninitiated by Dave Duarte CellSmart, 13 May2009 Friday 15 May 2009
    2. Mobile is HUGE in SA Friday 15 May 2009
    3. Mobile is HUGE in SA Mobile Phones > Taxis + TVs + Radios Friday 15 May 2009
    4. Mobile is HUGE in SA Mobile Phones > Taxis + TVs + Radios SA no. 6 in Mobile Internet Usage Globally Friday 15 May 2009
    5. Mobile is HUGE in SA Mobile Phones > Taxis + TVs + Radios SA no. 6 in Mobile Internet Usage Globally Almost 2x Mobile Web users as Desktop Web users Friday 15 May 2009
    6. The 7 Mass Media 1 - Print (books, pamphlets, newspapers, magazines, etc) from the late 1400s 2 - Recordings (records, tapes, cassettes, cartridges, CD's, DVD's) from the late 1800s 3 - Cinema from about 1900 4 - Radio from about 1910 5 - Television from about 1950 6 - Internet from about 1990 7 - Mobile phones from about 2000 Friday 15 May 2009
    7. The Key Technologies SMS Bluetooth IVR Mobile Web MMS Java Applications USSD LBS Friday 15 May 2009
    8. Fact: Most people find mobile marketing intrusive and annoying Friday 15 May 2009
    9. Content Attention Mass Media Friday 15 May 2009
    10. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Mass Media Friday 15 May 2009
    11. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Mass Media Friday 15 May 2009
    12. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Mass Media Friday 15 May 2009
    13. Content Attention Attention Economy Industrial Economy Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Friday 15 May 2009
    14. Content Attention Industrial Economy Attention Economy Publishers, Advertisers and People, Geeks and Producers have the power Marketers have the power Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Friday 15 May 2009
    15. Content Attention Attention Economy Industrial Economy Keyword for Marketers: Keyword for Marketers: Relevance Prevalence Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Friday 15 May 2009
    16. Fact: Annoying and Intrusive Marketing Doesn’t Work Friday 15 May 2009
    17. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Friday 15 May 2009
    18. Content Attention Print Recordings Cinema Radio Television Internet Web 2.0 Mobile Friday 15 May 2009
    19. Know who’s in charge Friday 15 May 2009
    20. Friday 15 May 2009
    21. Fact: The Best Mobile Marketing is Useful, Relevant and Timely Friday 15 May 2009
    22. The Process 1. Start with a customer and their phone Friday 15 May 2009
    23. The Process 2. Place them in a context Friday 15 May 2009
    24. The Process 3. Add content Text Audio Voucher Video Picture Application Friday 15 May 2009
    25. The Process 4. Promote the Content Advert Text Audio Voucher Video Picture Application Friday 15 May 2009
    26. The Process 5. Deliver and Measure Advert Action 73% Text Audio Voucher Video Picture Application Friday 15 May 2009
    27. The Process 5. Keep Optimizing Advert Action 73% Text Audio Voucher Video Picture Application Friday 15 May 2009
    28. Mobile Advantages Immediate Relevant Measurable Interactive Actionable Friday 15 May 2009
    29. Mobile Marketing SMS “Mobile” at UCT GSB to 31497 29 - 31 July Friday 15 May 2009
    SlideShare Zeitgeist 2009

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