Your SlideShare is downloading. ×
Growing your email list -  21 list-building techniques
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Growing your email list - 21 list-building techniques

6,217
views

Published on

A webinar by Dave Chaffey for GetResponse giving a checklist of methods to grow your list.

A webinar by Dave Chaffey for GetResponse giving a checklist of methods to grow your list.

Published in: Business, Technology

0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,217
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
74
Comments
0
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Based on common mistakes I see and opportunities for more sophisticated. Showing examples of good practice.Start at centre with some of the mistakes, look at social and head offline. Checklist to review your practice.
  • That’s the large company view. But can be used by very small companies if they’re adding value.
  • This is permission marketing as from 1999. Still works – shows way to integrate. NOT a social outpost. Need to integrate
  • Troy Carter – Lady Gaga’s manager. Email notification and messaging?Developed by Backplane
  • Fashion panel
  • Transcript

    • 1. Welcome! Jim Ducharme Community Manager Jim.Ducharme@GetResponse.com @GetResponse @Hugeheadca GetResponse.com Blog.GetResponse.com Facebook.com/GetResponselinkedin.com/company/getresponse
    • 2. 21 techniques togrow your email listA webinar forDr Dave ChaffeySmartInsights.comDigital marketing strategy advice 2
    • 3. About Dave Chaffey Books  Best-practice advice & consulting www.smartinsights.com 3
    • 4. How we encourage opt-in...Discount for GetResponse Code: MMUBS-20 4
    • 5. #1 Cover all your bases Source: Growing email subscribers 5
    • 6. #2 Register (early) during purchase  1. Generic branded follow-up email (ASCE) : +10% conversion rate.  2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate.  3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate. Source: Smart Insights: Email re-marketing 6
    • 7. #3 Give a (damned good) reason 7
    • 8. #4 Use social proof Source: Mark Brownlow 8
    • 9. #5 Above the fold call-to-action 9
    • 10. #6 Review ALL your page templates for signup AND SEO 10
    • 11. #7 Run-of-site call-to-action 11
    • 12. #8 TINA - Too in your face? 12
    • 13. #9 Less intrusive run-of-site signup 13 1 3
    • 14. #10 Use Facebook Likegates 14
    • 15. 15
    • 16. #11 Create a contentmarketing machine (B2B) 16
    • 17. 17
    • 18. #11 Create a contentmarketing machine (B2C) 18
    • 19. #12 Create nuclear fuel http://bit.ly/smarthealthcheck 19
    • 20. TEFL Taster example 20Smart Insights Explainer example
    • 21. #13 Use AdWords if you can prove ROI. GDN Re-marketing? 21
    • 22. #14 Use keyword orinterest targeted display 22
    • 23. #15 Build yourown community? 23
    • 24. #16 Make social sign-on happen https://social.ford.com/members/sign-up/ 24 2 4
    • 25. 2 5Sustained online 25 campaigns
    • 26. Follow the Mother Monster? 26
    • 27. #17 Keep comms integrated 27 2 7
    • 28. #18 Keep it sustained 28 2 8
    • 29. 2 9 #19 Build in socialsharing into contact 29 strategies Source: eCircle case study
    • 30. #20 Make offline comms work throughdrive to web and drive to social FROM THIS TO THIS Source: Nate Elliot, Analyst at Forrester Research on “IBE” 30
    • 31. Making the 3 layers work together Transaction Interaction Reach layer layer layer Example: Sneakerpedia Source Nate Elliot, Analyst at Forrester Research 31
    • 32. #21 Use your analyticsto refine and improve signup Source: Tim Watson (Lucky Voice) 32
    • 33. Let’s Connect! Questions & discussion welcome  Bloguk.linkedin.com/in/davechaffey  www.smartinsights.com/blog  Feeds  www.feedburner.com/smartinsi ghtsfacebook.com/smartinsights  Free enewsletter and templates:twitter.com/smartinsights  www.smartinsights.com/membe rship 33

    ×