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Growing your email list - 21 list-building techniques

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A webinar by Dave Chaffey for GetResponse giving a checklist of methods to grow your list.

A webinar by Dave Chaffey for GetResponse giving a checklist of methods to grow your list.

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  • Based on common mistakes I see and opportunities for more sophisticated. Showing examples of good practice.Start at centre with some of the mistakes, look at social and head offline. Checklist to review your practice.
  • That’s the large company view. But can be used by very small companies if they’re adding value.
  • This is permission marketing as from 1999. Still works – shows way to integrate. NOT a social outpost. Need to integrate
  • Troy Carter – Lady Gaga’s manager. Email notification and messaging?Developed by Backplane
  • Fashion panel

Transcript

  • 1. Welcome! Jim Ducharme Community Manager Jim.Ducharme@GetResponse.com @GetResponse @Hugeheadca GetResponse.com Blog.GetResponse.com Facebook.com/GetResponselinkedin.com/company/getresponse
  • 2. 21 techniques togrow your email listA webinar forDr Dave ChaffeySmartInsights.comDigital marketing strategy advice 2
  • 3. About Dave Chaffey Books  Best-practice advice & consulting www.smartinsights.com 3
  • 4. How we encourage opt-in...Discount for GetResponse Code: MMUBS-20 4
  • 5. #1 Cover all your bases Source: Growing email subscribers 5
  • 6. #2 Register (early) during purchase  1. Generic branded follow-up email (ASCE) : +10% conversion rate.  2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate.  3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate. Source: Smart Insights: Email re-marketing 6
  • 7. #3 Give a (damned good) reason 7
  • 8. #4 Use social proof Source: Mark Brownlow 8
  • 9. #5 Above the fold call-to-action 9
  • 10. #6 Review ALL your page templates for signup AND SEO 10
  • 11. #7 Run-of-site call-to-action 11
  • 12. #8 TINA - Too in your face? 12
  • 13. #9 Less intrusive run-of-site signup 13 1 3
  • 14. #10 Use Facebook Likegates 14
  • 15. 15
  • 16. #11 Create a contentmarketing machine (B2B) 16
  • 17. 17
  • 18. #11 Create a contentmarketing machine (B2C) 18
  • 19. #12 Create nuclear fuel http://bit.ly/smarthealthcheck 19
  • 20. TEFL Taster example 20Smart Insights Explainer example
  • 21. #13 Use AdWords if you can prove ROI. GDN Re-marketing? 21
  • 22. #14 Use keyword orinterest targeted display 22
  • 23. #15 Build yourown community? 23
  • 24. #16 Make social sign-on happen https://social.ford.com/members/sign-up/ 24 2 4
  • 25. 2 5Sustained online 25 campaigns
  • 26. Follow the Mother Monster? 26
  • 27. #17 Keep comms integrated 27 2 7
  • 28. #18 Keep it sustained 28 2 8
  • 29. 2 9 #19 Build in socialsharing into contact 29 strategies Source: eCircle case study
  • 30. #20 Make offline comms work throughdrive to web and drive to social FROM THIS TO THIS Source: Nate Elliot, Analyst at Forrester Research on “IBE” 30
  • 31. Making the 3 layers work together Transaction Interaction Reach layer layer layer Example: Sneakerpedia Source Nate Elliot, Analyst at Forrester Research 31
  • 32. #21 Use your analyticsto refine and improve signup Source: Tim Watson (Lucky Voice) 32
  • 33. Let’s Connect! Questions & discussion welcome  Bloguk.linkedin.com/in/davechaffey  www.smartinsights.com/blog  Feeds  www.feedburner.com/smartinsi ghtsfacebook.com/smartinsights  Free enewsletter and templates:twitter.com/smartinsights  www.smartinsights.com/membe rship 33