Welcome!                             Jim Ducharme                             Community Manager                           ...
21 techniques togrow your email listA webinar forDr Dave ChaffeySmartInsights.comDigital marketing strategy advice        ...
About Dave Chaffey Books           Best-practice advice & consulting             www.smartinsights.com                  ...
How we encourage opt-in...Discount for GetResponse    Code: MMUBS-20                               4
#1 Cover all your bases        Source: Growing email subscribers                                            5
#2 Register (early) during purchase                                                  1. Generic branded follow-up        ...
#3 Give a (damned good) reason                          7
#4 Use social proof          Source: Mark Brownlow                                  8
#5 Above the fold call-to-action                            9
#6 Review ALL your page templates       for signup AND SEO                            10
#7 Run-of-site call-to-action                           11
#8 TINA - Too in your face?                         12
#9 Less intrusive run-of-site signup                               13      1                                       3
#10 Use Facebook Likegates                        14
15
#11 Create a contentmarketing machine (B2B)                      16
17
#11 Create a contentmarketing machine (B2C)                      18
#12 Create nuclear fuel            http://bit.ly/smarthealthcheck                                             19
TEFL Taster example                                   20Smart Insights Explainer example
#13 Use AdWords if you can prove     ROI. GDN Re-marketing?                           21
#14 Use keyword orinterest targeted display                            22
#15 Build yourown community?                  23
#16 Make social sign-on happen   https://social.ford.com/members/sign-up/                                              24 ...
2                   5Sustained online                   25  campaigns
Follow the Mother Monster?                        26
#17 Keep comms integrated                       27   2                            7
#18 Keep it sustained                        28   2                             8
2                                      9 #19 Build in socialsharing into contact                                          ...
#20 Make offline comms work throughdrive to web and drive to social     FROM THIS                                  TO THIS...
Making the 3 layers work together                     Transaction   Interaction   Reach                        layer      ...
#21 Use your analyticsto refine and improve signup          Source: Tim Watson (Lucky Voice)   32
Let’s Connect!             Questions & discussion welcome                                  Bloguk.linkedin.com/in/davecha...
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Growing your email list - 21 list-building techniques

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A webinar by Dave Chaffey for GetResponse giving a checklist of methods to grow your list.

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  • Based on common mistakes I see and opportunities for more sophisticated. Showing examples of good practice.Start at centre with some of the mistakes, look at social and head offline. Checklist to review your practice.
  • That’s the large company view. But can be used by very small companies if they’re adding value.
  • This is permission marketing as from 1999. Still works – shows way to integrate. NOT a social outpost. Need to integrate
  • Troy Carter – Lady Gaga’s manager. Email notification and messaging?Developed by Backplane
  • Fashion panel
  • Growing your email list - 21 list-building techniques

    1. 1. Welcome! Jim Ducharme Community Manager Jim.Ducharme@GetResponse.com @GetResponse @Hugeheadca GetResponse.com Blog.GetResponse.com Facebook.com/GetResponselinkedin.com/company/getresponse
    2. 2. 21 techniques togrow your email listA webinar forDr Dave ChaffeySmartInsights.comDigital marketing strategy advice 2
    3. 3. About Dave Chaffey Books  Best-practice advice & consulting www.smartinsights.com 3
    4. 4. How we encourage opt-in...Discount for GetResponse Code: MMUBS-20 4
    5. 5. #1 Cover all your bases Source: Growing email subscribers 5
    6. 6. #2 Register (early) during purchase  1. Generic branded follow-up email (ASCE) : +10% conversion rate.  2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate.  3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate. Source: Smart Insights: Email re-marketing 6
    7. 7. #3 Give a (damned good) reason 7
    8. 8. #4 Use social proof Source: Mark Brownlow 8
    9. 9. #5 Above the fold call-to-action 9
    10. 10. #6 Review ALL your page templates for signup AND SEO 10
    11. 11. #7 Run-of-site call-to-action 11
    12. 12. #8 TINA - Too in your face? 12
    13. 13. #9 Less intrusive run-of-site signup 13 1 3
    14. 14. #10 Use Facebook Likegates 14
    15. 15. 15
    16. 16. #11 Create a contentmarketing machine (B2B) 16
    17. 17. 17
    18. 18. #11 Create a contentmarketing machine (B2C) 18
    19. 19. #12 Create nuclear fuel http://bit.ly/smarthealthcheck 19
    20. 20. TEFL Taster example 20Smart Insights Explainer example
    21. 21. #13 Use AdWords if you can prove ROI. GDN Re-marketing? 21
    22. 22. #14 Use keyword orinterest targeted display 22
    23. 23. #15 Build yourown community? 23
    24. 24. #16 Make social sign-on happen https://social.ford.com/members/sign-up/ 24 2 4
    25. 25. 2 5Sustained online 25 campaigns
    26. 26. Follow the Mother Monster? 26
    27. 27. #17 Keep comms integrated 27 2 7
    28. 28. #18 Keep it sustained 28 2 8
    29. 29. 2 9 #19 Build in socialsharing into contact 29 strategies Source: eCircle case study
    30. 30. #20 Make offline comms work throughdrive to web and drive to social FROM THIS TO THIS Source: Nate Elliot, Analyst at Forrester Research on “IBE” 30
    31. 31. Making the 3 layers work together Transaction Interaction Reach layer layer layer Example: Sneakerpedia Source Nate Elliot, Analyst at Forrester Research 31
    32. 32. #21 Use your analyticsto refine and improve signup Source: Tim Watson (Lucky Voice) 32
    33. 33. Let’s Connect! Questions & discussion welcome  Bloguk.linkedin.com/in/davechaffey  www.smartinsights.com/blog  Feeds  www.feedburner.com/smartinsi ghtsfacebook.com/smartinsights  Free enewsletter and templates:twitter.com/smartinsights  www.smartinsights.com/membe rship 33
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