Based on common mistakes I see and opportunities for more sophisticated. Showing examples of good practice.Start at centre with some of the mistakes, look at social and head offline. Checklist to review your practice.
That’s the large company view. But can be used by very small companies if they’re adding value.
This is permission marketing as from 1999. Still works – shows way to integrate. NOT a social outpost. Need to integrate
Troy Carter – Lady Gaga’s manager. Email notification and messaging?Developed by Backplane
Transcript of "Growing your email list - 21 list-building techniques"
Welcome! Jim Ducharme Community Manager Jim.Ducharme@GetResponse.com @GetResponse @Hugeheadca GetResponse.com Blog.GetResponse.com Facebook.com/GetResponselinkedin.com/company/getresponse
21 techniques togrow your email listA webinar forDr Dave ChaffeySmartInsights.comDigital marketing strategy advice 2
About Dave Chaffey Books Best-practice advice & consulting www.smartinsights.com 3
How we encourage opt-in...Discount for GetResponse Code: MMUBS-20 4
#1 Cover all your bases Source: Growing email subscribers 5
#2 Register (early) during purchase 1. Generic branded follow-up email (ASCE) : +10% conversion rate. 2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate. 3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate. Source: Smart Insights: Email re-marketing 6