Growing business through digital marketing

10,563 views
9,559 views

Published on

A keynote from Dave Chaffey for On The Edge Manchester giving 8 ways to review growth

Published in: Business, Technology
5 Comments
26 Likes
Statistics
Notes
  • Make Money from Non-Fiction Kindle Books: How to Maximize Your Royalties, Get Paid to Capture Leads and Rapidly Build a Successful "Backend" Business --- http://amzn.to/1pUWJTP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Marketing: Scaling Up: Turbo-Charge Your Business in 7 Simple Steps with Super Ninja Small Business Marketing Advice (Business Adventures in Marketing Book 1) --- http://amzn.to/1puV7je
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hippih Silent Wall Clock Wood 8-inches Non Ticking Digital Quiet Sweep Decorative Vintage Wooden Clocks(white) --- http://amzn.to/1UdWKiV
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • you are creative dave .. thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It was very impressive.Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
10,563
On SlideShare
0
From Embeds
0
Number of Embeds
2,459
Actions
Shares
0
Downloads
763
Comments
5
Likes
26
Embeds 0
No embeds

No notes for slide
  • A toolkit
  • Look familiar
  • Identify qualifiers+ risks+ costs+ treatment
  • 200 in initial period, but 200 doubled
  • Growing business through digital marketing

    1. 1Driving BusinessGrowth UsingDigital MarketingOn the Edge DigitalManchester 23rd May 2013Dr Dave ChaffeyCEO: SmartInsights.comDownload presentation:SmartInsights.com/ote2013/
    2. 2Latest 2013 inbound marketing research
    3. 3Growth example: Hubspot.com
    4. 4Growth example: ASOS.comCities sending traffic in February 2013
    5. 5
    6. 6
    7. 7
    8. 8
    9. 9LearningfromtheGrowthHackersSource: Learning from Growth Hackers post
    10. 10Growth hacking tools?
    11. 11A Growth hacking example…Test 1
    12. 12Test 2
    13. 13
    14. 14
    15. 15 Books  Online advice and consultingwww.smartinsights.comAbout Dave ChaffeyCode: SMARTEDGE (25% discount for 1 week only)
    16. 16Strategy success factor 1Digital marketing is marketing
    17. 17One value propositionagainst another…Source: Marketing Experiments
    18. 18
    19. 19
    20. 20Autoglass mobile optimised site –Mobile Value Proposition (MVP)www.autoglass.co.ukhttp://m.autoglass.co.uk
    21. 21Strategy success factor 2Develop your strategy
    22. 22
    23. 23
    24. 24Strategy success factor 3Apply customer insight
    25. 25Customer feedback toolshttp://bit.ly/smartfeedback
    26. 26Use on/offline personas
    27. 27See Forrester.com
    28. 28Strategy success factor 4Measurement and Optimization are your foundation
    29. 29Will you get the balance right?Investment in CRO?Mobile and social are sexy, and important for the future. But today98% of your revenue comes from Email, Affiliate, Display, Search.At least 50% of your attention / love / obsession should be tocontinuously get good at 98% of your revenue.Youll likely survive longer. : )
    30. 30Landing Page Lifetime: ContinuallyEvolving Success Conversion rate has increased over ten times since2008. We continually test and try new ideas and messages. Angel Springs now sets the standards others follow.2008 2009 2011 2013
    31. 31
    32. 32Source: Google Analytics vs Universal Analytics
    33. 33Use Google Analytics MCFto understand true value33Measuring assists in Google AnalyticsGoogle’s new social reports
    34. 34Tool: Google’s new customer journey to online purchase tool
    35. 35Strategy success factor 5Create joined-up omnichannel journeysSmart Insights: ROPO summary of Google case
    36. 36Consumer digital platformdemand at Debenhams0.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%Total Hourly Demand by DeviceDotcomiPadMobileSource: With thanks to Sarah Bailie,Mobile commerce manager at Debenhams
    37. 3788% Debenhams customers use mobile to browse vs. 12% purchase0%20%40%60%80%100%120%Store Website msite AppsBrowse vs. purchase channelsBrowsePurchaseMobile influencing store salesSource: With thanks to Sarah Bailie,Mobile commerce manager at Debenhams
    38. 38Barcode scanner driving mobileinteractions in storeSource: With thanks to Sarah Bailie,Mobile commerce manager at Debenhams
    39. 39Reviewing satisfaction levels bychannel / platformSource: With thanks to Sarah Bailie,Mobile commerce manager at Debenhams
    40. 40Strategy success factor 6Integrate search, social and email marketing
    41. 41Group common search behavioursNOT keyword LISTS:Need: treatment/surgeryConcerns: risks/costs<Need> + <Qualifiers>Google Agency Toolkit
    42. 42Defining consuming searchbehaviours / targeting with qualifiers
    43. 43
    44. 44
    45. 45Strategy success factor 7Engagement is the biggest challenge
    46. 46The problem with blogging…
    47. 47More what we’relooking for!
    48. 48
    49. 49Example of an integratedsocial media campaign
    50. 50Strategy success factor 8Use the latest best practice
    51. 512013 Best Practice SEO Outreach, e.g. guestblogging Engagement – still“Long Clicks” Personalisation –Google+ / SPYW? Rel=“Author” Google+ Local HREFLANG forinternational,etc AdWords Enhancedcampaignsinc mobile Social extensions Google Shopping Re-marketing /Re-targetingDownload presentation:SmartInsights.com/ote2013/
    52. 52Let’s Connect!Questions & discussion welcomeSmartInsights.com Blogwww.smartinsights.com/blog Feedswww.feedburner.com/smartinsights Email Newsletterwww.smartinsights.comuk.linkedin.com/in/davechaffeywww.facebook.com/davechaffeyww.twitter.com/DaveChaffeyhttps://plus.google.com/u/0/106251350379622013691

    ×