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Getting more business value from web analytics - Dave Chaffey smart insights 2010 London emetrics presentation

by Author and publisher of Marketing Strategy advice site SmartInsights.com at Smart Insights Digital Marketing Advice on May 20, 2010

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My Emetrics presentation describes the "Elephant in the room" of web analytics - I believe that most businesses aren't getting the value from their analytics and customer insights. Often, the systems ...

My Emetrics presentation describes the "Elephant in the room" of web analytics - I believe that most businesses aren't getting the value from their analytics and customer insights. Often, the systems are only really used by analysts rather than marketers managing budgets to take decisions to improve growth and performance of their online business. The presentation suggests some approaches to make analytics more actionable and build them into business processes.

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Getting more business value from web analytics - Dave Chaffey smart insights 2010 London emetrics presentation   Getting more business value from web analytics - Dave Chaffey smart insights 2010 London emetrics presentation Presentation Transcript