Creating an engaging Digital Strategy
by Dave Chaffey, Author, consultant and trainer at Smart Insights Digital Marketing Advice on May 21, 2013
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Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. ...
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
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