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Creating an engaging Digital Strategy

by Author and publisher of Marketing Strategy advice site SmartInsights.com at Smart Insights Digital Marketing Advice on May 21, 2013

  • 3,426 views

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. ...

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.

This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.

PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.

In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.

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http://www.smartinsights.com 1609
http://www.newsblur.com 12
http://feeds.feedburner.com 9
https://www.google.co.uk 6
http://philippineinternetmarketing.org 3
http://www.learn-digital-marketing.com 2
http://hoob.com.br 1
http://moodle.harrow.ac.uk 1
http://contineo.info 1
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Creating an engaging Digital Strategy Creating an engaging Digital Strategy Presentation Transcript