How many times have you been told to think outside the box? Well, I’ve got some promotional items that will give your marketing strategies some zing
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How many times have you been told to think outside the box? Well, I’ve got some promotional items that will give your marketing strategies some zing

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Let’s just skip through the alphabet a bit and see ...

Let’s just skip through the alphabet a bit and see
if we can find something that catches your attention.

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  • 1. How many times have you been told to think outside the box? Well, I’ve got some promotional items that will give your marketing strategies some zing. Let’s just skip through the alphabet a bit and see if we can find something that catches your attention. I’m going to list some of the top categories of giveaway items—and I’m just scratching the surface of great promotional products available from AOK. An Opportunity Knocks: Sourcing and Product Ideas Dave Burnett / db@aokmg.com
  • 2. Automotive, Blankets Books, Candies and Snacks—A Great Start! Automotive: We provide tons of air fresheners and tire gauges, not to mention some quality safety kits for the car. Blankets: Fleece blankets and stadium blankets are your best bets. These have so many different applications— picnics, ball games, concerts, or just keeping warm at home. Books: Recipe books and children’s books are often branded with an organization’s logo to help create brand awareness or appeal to an audience of younger parents. Candies and snacks: Mints and chocolates are great as give- aways at trade shows. Have you noticed that the trade show ooths with the best candies attract the best audiences? Dave Burnett www.AnOpportunityKnocks.com
  • 3. Clocks and Coolers— Two Versatile Categories That Will Surprise You Clocks: The two types most highly sought after are desk clocks, because of the great repeat exposure they create, and mantel clocks, which are ideal for things like years of service awards and‑ ‑ sales incentives rewards. We’ve got some pretty classy ones you can engrave at AOK. Coolers: Koozies and coolers are extremely versatile for just about any industry. All the major drink manufacturers have them, as do sports companies, trucking companies, schools, you name it. Lunch coolers and small beverage coolers are also in great demand. Dave Burnett www.AnOpportunityKnocks.com
  • 4. Duffel Bags, Games, Health and Wellness, Home and Garden, and Housewares Duffel bags: Along with locker bags, these are easily adaptable and quite a popular item. Fun and games: Be creative with puzzles and stress balls. They’re great for relieving stress on a tense day at the office or adding a little fun to a drab afternoon. Health and wellness: At AOK we get a lot of calls for BMIs (body mass indicators). Scales and pedometers are in great demand too for people trying to live a healthy lifestyle. Home and garden: Garden tools and outdoor items are popular categories, as are measuring utensils and kitchen items. Housewares: This is the home based gift category. Wine sets‑ and salt and pepper shakers are by far the most popular. Dave Burnett www.AnOpportunityKnocks.com
  • 5. Lanyards, Luggage and Measuring Devices Are the Next Big Three. Lanyards: Silk screen lanyards and sublimated lanyards are the two most popular options—silk screen for a one color application, sublimated for‑ a full four color process application.‑ Luggage: The two stand-out items in this category are carry on bags and laptop bags. These are great items to‑ make somebody’s life easier in terms of travel and at the same time have them promote your brand. And they are very popular for AOK. Measuring devices: Tape measures are huge for the construction industry and rulers are great for schools, financial organizations, and a innumerable fundraising entities. We see a lot of promotions using these. Dave Burnett www.AnOpportunityKnocks.com
  • 6. Memory Items, Mugs, and Pet Products Give You a Broad Range of Possibilities. Memory items: USB flash drives and USB pens are more and more in demand, with the covered USB flash drives being the most popular. These you can engrave and turn into an item that has a high perceived value and is extremely useful. Mugs: Ceramic mugs, tumblers, and travel mugs are, by far, the two most popular categories. What desk doesn’t sport a logo mug of some kind? And how many commuters carry along their own travel mug these days! Pet products: At AOK we’ve got everything from food scoopers to pet-friendly fliers, like doggie Frisbees. They’re popular because they’re fun items that help your pet get exercise and stay healthy. Dave Burnett www.AnOpportunityKnocks.com
  • 7. Stationery and Stress Relievers—How Diverse Can You Get? Stationery: Think what you can do with jotters or notebooks. They’re so easy to imprint with your brand, and recipients refer to them endlessly, giving you really great exposure at a rather low cost per impression. Stress relievers: in the health and wellness category, but they really deserve special attention. You can order them ball shaped or animal shaped—but ball shaped ones are the‑ ‑ most popular. You can even do special emoticon stress balls with different faces on them. There are a lot of options there. Dave Burnett www.AnOpportunityKnocks.com
  • 8. Trade Show Items, Travel Items and Watches— The Last of Today’s Great Ideas: Trade show items: There’s nothing better than seeing your brand circulating the trade show with everyone else’s “stuff” inside a well-designed tote. Lanyards are great too, for people who don’t like to pin badges onto their clothes. Travel items: Luggage tags, and passport wallets make super promotional items. We see those on a day-to-day basis at AOK. People really want something distinctive to attach to their luggage so it stands out from all the other luggage that looks just like it. Watches: This is our last suggestion for today, so check your watch and see how long it’s taken you to make a list of really great promotion ideas. Dave Burnett www.AnOpportunityKnocks.com
  • 9. Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches. Get your name out there with amazing promotional products from AnOpportunityKnocks.com, the number one promotional products resource on the Internet. An Opportunity Knocks: Sourcing and Product Ideas Dave Burnett / db@aokmg.com