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Are Your Satisfied with the Results You’ve Achieved with Your Marketing Endeavors Are You Ready to Try Something New
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Are Your Satisfied with the Results You’ve Achieved with Your Marketing Endeavors Are You Ready to Try Something New

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In this presentation, I’m going to give you a short list …

In this presentation, I’m going to give you a short list
of terrific promotional products that can add some
pizzazz to any marketing campaign.

Published in: Design, Business

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  • 1. Are Your Satisfied with the Results You’ve Achieved with Your Marketing Endeavors? Are You Ready to Try Something New? In this presentation, I’m going to give you a short list of terrific promotional products that can add some pizzazz to any marketing campaign. So don’t look back —look forward! Try something new. Run through the list and see what would apply to your market. An Opportunity Knocks: Sourcing and Product Ideas Dave Burnett / db@aokmg.com
  • 2. Apparel, Bottles, and Calendars: Three Enormously Popular Categories Apparel: T shirts, polo shirts, jackets and coats,‑ corporate apparel, golf shirts and golf hats offer you many popular options that will fit your promotional strategies. Bottles: Sport bottles and stainless steel water bottles are the two most popular kinds. Just imagine the exposure you can get with hundreds of them imprinted with your brand. Calendars: AOK has great desk calendars and wall calendars, even custom wall calendars designed in specific sizes. Get one of those put up in a client’s office and they’ll want the one for next year too—that’s great penetration. Dave Burnett www.AnOpportunityKnocks.com
  • 3. Computer Accessories, Desk Items, and Executive Gifts—A Wide Spectrum of Gifts Computer accessories: USB drives are the most popular item in this category, followed closely by computer mouses (or do you say mice?). Desk items: Mouse pads and charging stations are the new must-have items because of all the different tech- nology devices, from tablets to the personal computing devices that we now call “phones.” These are great options there for branding something special. Executive gifts: When you need to step up to something special, two things in particular say “executive” to us—crystal items and leather items, gifts like crystal awards and leather portfolios. Dave Burnett www.AnOpportunityKnocks.com
  • 4. Food and Drink, Golf Items, Highlighters, and Journals—Something for Everyone Food and drink: Chocolate tops this category, followed by bottled water and popcorn. Here it’s all in the packaging, from fine boxes of chocolate to large tins of popcorn to individually wrapped chocolate. Golf items: The most popular promotional items are golf balls, golf shirts, and golf hats. These are distributed by the thousands. Highlighter: Focusing on the office market, there are great innovations, with tri-color highlighters and highlighter and pen combos—all popular, attractive, useful, and long-lasting, which gives you great brand exposure. Journals: Moleskine is an eco-friendly option. Journals can be made of stone, even Elephant Poo Poo Paper, which is a special product line. Dave Burnett www.AnOpportunityKnocks.com
  • 5. Key Chains, Labels and Stickers, Magnets, and Name Badges Are Great Promotional Items You Can Imprint by the Thousands. Key tags and key chain: USB key chains and key lights are the most popular items in this category for getting your name in front of people and keeping it there. Labels and stickers: You see these used in hundreds of applications. There are also great bumper stickers and decals to choose from, especially the vinyl decals that stick to glass. Magnets: The calendar magnets, magnetic clips, and the refrigerator magnets are very, very popular. They’re practical and they create great brand exposure. Name badges: Basically, there are metal name badges and plastic name badges. The metal ones have a higher price point but they’re especially attractive; but the plastic ones are really effective too. Both are great choices. Dave Burnett www.AnOpportunityKnocks.com
  • 6. Markers and Pens Belong to the Most Popular Promotional Product in the U.S. and Canada—Writing Instruments. Markers: This is a category that is in high demand. The pen/highlighter combo is especially popular. You can even choose a name brand, Sharpie. Sharpies are a standby and they do a great job in the promotional marketplace. Pens: This is the category that tops the list in popularity within the entire promotional product industry. Ballpoint pens and rollerball pens offer you the most diversity. They can be priced as low as $0.20–$0.25 per unit, which is a great value for your promotional dollar, or you can purchase quality gift sets for those special individuals. Dave Burnett www.AnOpportunityKnocks.com
  • 7. My Last Three Categories Include Sports and Outdoor Products, Totes and Umbrellas. Sports and Outdoors: If you’re looking for a summertime promotional item, take a look through this category on the AOK website. You’ll find beach balls, frisbees, folding chairs, seat cushions, blankets, and even fly swatters. Tote bags: Convention totes and shopping totes lead the category. With all the publicity about plastic and our environment, totes are very, very popular. Umbrellas: Executive umbrellas and golf umbrellas round out our list. Executive umbrellas tend to be smaller than the golf umbrellas so you can fit them in a bag. Both are very practical, and very easy to imprint. Dave Burnett www.AnOpportunityKnocks.com
  • 8. Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches. Get your name out there with amazing promotional products from AnOpportunityKnocks.com, the number one promotional products resource on the Internet. An Opportunity Knocks: Sourcing and Product Ideas Dave Burnett / db@aokmg.com