Although we are on opposite sides of the desk, and we approach Face-to-face marketing from different directions, our needs are the same. We have the need to make connections, utilize the strength and power that numbers can bring to effect change, and continue to grow as a person and a professional. When these three needs can be brought together under the umbrella of trade shows and event planning, you have a particularly powerful partner in your corner to help ensure your success both personally and professionally.
We are all bombarded with options and opportunities. Especially now with the internet, it makes it very difficult to choose. Finances are tight. Purse-strings are tighter. How do you determine which organization is going to provide the most value? Time Constraints: We all have them. As companies downsize we are all expected to do more with less. We may feel squeezed for time; caught between what we want to do and what we can manage. Accuracy of information - Is the information that is provided, accurate? How do you know? The last thing you need is to present data that may not hold water if challenged. You need to feel confident that your research will stand the test of scrutiny.
Private Sources Conflict of interest – There are many “helpful hints” provided for our industry. The trick is to understand their motivation. Service providers certainly have your best interest at heart, but let’s face it, their real motivation is to get a foot in the door – they are in business to make money and this is a way to meet prospective customers. Skewed perspective – the information they provide will certainly be scrubbed to present their interests in the best light. Its not that the information isn’t accurate, it just might not be totally objective. Limited information/skills – For profit publications may not offer you the total picture. They will present the information that best depicts their organization and agenda which might be lacking. You might have to search several organizations offerings to find answers you are seeking.
What are the options? Data Driven – On line reports are great for quick answers but they lack some of the benefits that a more robust, and rounded organization might provide… No interaction – we learn best from others who share a passion for the things that are important to us. No networking – although you may get the data you need, you aren’t strengthening your strategic connections both personally and professionally. You never know when a key connection will be needed.
Industry and Event Driven THIS IS TSEA Dedicated . Think of them as being your own personal genie – There to help you 24/7. All staff works on nothing but TSEA business. Not for profit – TSEA doesn't have a hidden agenda Focused on you. Because you are their reason for existing, they can devote all their attention to serving your needs. This means evolving and continually re-inventing themselves to match pace with changing times and the demands of new technology and industry needs. Voice of industry – Can you say “strength in numbers?” the more support you have in your corner, the more you can accomplish. Focused only on face-to-face marketing . KFC was successful because all they did was chicken. i.e. when you try to do everything, and be everything to everyone, usually something suffers. By focusing on the event and exhibit industry, TSEA is an expert on the issues you need to know about to be successful.
WHY TSEA? Networking – (Michael takes lead) Local Chapters – take a few minutes to elaborate on each of these points, explain your involvement, what happens at these meetings etc. Don’t forget to emphasize the “FUN”
Why TSEA? Advocacy – (Karen takes the lead) TSEA is your advocate but they can be only as strong as our numbers. The more people who become a part, the more TSEA can help. Voice in the industry. Specifically did not say voice “OF” the industry. Because what you need is a voice. Someone to yell loudly on your behalf when you can’t. Someone who will stand up for you when you alone can’t make a dent because when you are alone, you are only one voice. When you belong to an association, you have the backing of many voices. The stronger TSEA is, the more powerful the ability to take action on your behalf. Best Practices; TSEA will learn about practices in the industry that just aren’t going quite the way they should. Could be service providers hiking prices, hotels demanding up front deposits without refunds. TSEA takes these issues and runs with them. Think of them as a LIFELINE – they are your personal flotation device when you are sinking in a muck of red tape.
Why TSEA? Education. (Michael take the lead on this) Conferences – speak a bit about Emerging leaders and Masters. Since you have attended Masters, you can speak specifically about your experience. Regional Education – CHAPTER MEETINGS, CME – you have your CME, I have my requirements, just haven’t submitted yet, but we can both speak to the personal benefits an industry certification affords.
Why TSEA? Tie the three key initiatives back into their personal growth. PERSONAL GROWTH: Networking – meeting the right vendors/clients. Broadening your business/social circle Benefiting your company by knowing the right resources to call on when you need them Advocacy – Benefits your company by looking out for you. Lets you do your job better, more efficient. Education – You become a better employee Your increase in knowledge about your industry benefits your company because you are a more informed, and engaged resource. You become a more valuable asset.
Budget friendly Investment is comparable or below other industry associations. Time friendly Webinars can be conducted right from your desk. Email alerts and blasts Educational events are conveniently located in major cities several times a year. TSEA = 365/24/7 Industry Friendly Foundation gives back Roger LaForge Scholarship As it grows we will be able to do more for the industry. Funds research.
Why TSEA? TSEA IS YOUR ASSOCIATOIN! GET INVOLVED! This is where we mention we are both serving on the board. We mention that we both serve on the marketing committee, can mention any past committees, etc.
Why Join TSEA?
Trade Show Exhibitors Association Why Should You Join?
Needs and Wants <ul><li>Three areas of common interest: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Advocacy </li></ul></ul><ul><ul><li>Education </li></ul></ul>
Time and budget is precious <ul><li>Many organizations from which to choose, but you can’t join all… </li></ul><ul><ul><li>Budget constraints </li></ul></ul><ul><ul><li>Time constraints </li></ul></ul><ul><ul><li>Accuracy of information </li></ul></ul><ul><ul><li>How do you decide which is right for you? </li></ul></ul>?
What are the options? <ul><li>Private Sources </li></ul><ul><ul><li>Conflict of interest </li></ul></ul><ul><ul><li>Skewed Perspective </li></ul></ul><ul><ul><li>Limited information/skills </li></ul></ul>?
What are the options? <ul><li>Data Driven </li></ul><ul><ul><li>No interaction </li></ul></ul><ul><ul><li>No Networking </li></ul></ul>?
What are the options? <ul><li>Industry and Event Driven </li></ul><ul><ul><li>Dedicated to you </li></ul></ul><ul><ul><li>Not for profit. </li></ul></ul><ul><ul><li>Focused on you </li></ul></ul><ul><ul><li>Voice of industry </li></ul></ul><ul><ul><li>Focused only on face-to-face marketing. </li></ul></ul>?
Why tsea? <ul><li>Advocacy </li></ul><ul><ul><li>Voice in the industry </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Improvements </li></ul></ul><ul><ul><li>Lifeline </li></ul></ul>