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Bringing Carsharing to Your City
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Bringing Carsharing to Your City

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  • PODSMultiple single
  • Transcript

    • 1. New Developments in Carsharing
      Dave Brook
      Team Red USMoving Forward Conference July 19, 2011
    • 2. Introduction & topics
      Current state of the carsharing industry
      New service models
      One way, On-demandOpen end
      Peer-to-peer
      Carsharing parking issues
      Bringing carsharing to your city
    • 3. What is carsharing?
      • Alternative to car ownership
      • 4. Hourly rates
      • 5. Unattended access
      • 6. Gas and insurance included
      • 7. Distributed parking
      • 8. Flavors of carsharing
      • 9. Neighborhood
      • 10. Business
      • 11. Transit-linked
      • 12. Campus
    • Benefits of carsharing
      Reduced vehicles – 6 to 20 per carshare vehicle 43% - 93% new members sold or avoided buying a vehicle
      VMT / GHG reduction – 7% - 79%
      User cost savings - $154 - $435 per month
      Increased transit ridership – 13% - 54% members
    • 13. Where is carsharing?
      Geographic
      Higher density
      Walkable neighborhoods
      Transportation alternatives available
      Demographic
      College educated
      Median income
      Median age
    • 14. Current providers
      • Zipcar
      • 15. Completed IPO in April 2011
      • 16. Extensive network of college & university services
      • 17. Shifting to international focus
      • 18. Hertz On Demand (formerly Connect)
      • 19. NYC and world focus
      • 20. Offer one-way and EVs
      • 21. Enterprise WeCar
      • 22. Very limited implementation
      • 23. Primarily college & university
      • 24. Independent carshares
      • 25. Non profit or cooperative
      • 26. New comers
    • Peer to peer carsharing
      Privately-owned vehicles in carsharing fleet
      Vehicle owner gets 50% of revenues
      Separate insurance during carsharing trip
      State insurance laws define P2P in Oregon, California
      Changes economics of running a carshare
      May facilitate carsharingin suburbs & smaller cities
    • 27. Car2go by Daimler
      300 Smart cars
      On-demand – no reservation
      Open-end trips – no return time
      One-way trips – within zone
      Floating parking
      35¢ per minute (or $13/hour)
      Currently offered
      Austin, Texas, VancouverBC, San Diego (EV, fall 2011), Washington DC (?)
      Ulm & Hamburg, Germany and Amsterdam, Netherlands (EV)
      Mobility on demand
    • 28. Carsharing parking
      Off street
      On street
      Regulation
      Location
      Signage – logos allowed?
      Neighborhood permit
      Towing enforcement issues
      Signage – allow company logo?
      Fees
      Lost revenue from meters
      Free during pilot phase
    • 29. Plug-in hybrids already
      Many companies starting to offer battery EVs
      Opportunity for cities
      Access to EVs for city employees (days) & residents (nights)
      Organize charging stations
      EVs in carsharing
    • 30. Future mobility
      • Networked transportation
      • Light EVs
      • Public bicycle systems
    • 31. Success factors
      Geographic – walkable neighborhoods
      Demographic – high education, fewer kids
      Transportation – parking problems,alternatives available
      Partnerships – marketing, on street parking
    • 32.
      • Public - private partnership
      • 33. Strong champion needed
      • 34. Organize stakeholders to package incentives
      • 35. Direct financial and in-kind incentives
      • 36. Marketing
      • 37. Membership
      • 38. Parking
      • 39. Fleet
      Bringing carsharingto your city
    • 40. RFP recommendations
      • RFP or MOU?
      • 41. Describe stakeholder incentives
      • 42. Including in-kind incentives
      • 43. Require annual performance reporting
      • 44. Exclusive or multiple operators?
      • 45. Revenue-sharing?
      • 46. Don’t tell the carshare how to run its business
      • 47. Invite creativity in the partnership
    • Questions?
      Dave Brook
      Team Red US
      Portland, Oregon
      503-313-1320
      www.carsharing.us
      david.brook@team-red.net

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