New Developments in Carsharing <br />Dave Brook<br />Team Red USMoving Forward Conference 				July 19, 2011<br />
Introduction & topics<br />Current state of the carsharing industry<br />New service models<br />One way, On-demandOpen en...
What  is  carsharing?<br /><ul><li>Alternative to car ownership
Hourly rates
Unattended access
Gas and insurance included
Distributed parking
Flavors of carsharing
Neighborhood
Business
Transit-linked
Campus   </li></li></ul><li>Benefits  of carsharing<br />Reduced vehicles – 6 to 20 per carshare vehicle             43% -...
Where  is carsharing?<br />Geographic<br />Higher density<br />Walkable neighborhoods<br />Transportation alternatives ava...
Current  providers<br /><ul><li>Zipcar
Completed IPO in April 2011
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Bringing Carsharing to Your City

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Overview of the carsharing industry and new developments, including peer to peer carsharing (P2P) and car2go (mobility on demand) services. Discussion of factors that cities can use to attract a carsharing company. Presented at the ACT/PIPTA "Moving Forward" conference, Vancouver, Washington, July 19, 2011.

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  • Transcript of "Bringing Carsharing to Your City"

    1. 1. New Developments in Carsharing <br />Dave Brook<br />Team Red USMoving Forward Conference July 19, 2011<br />
    2. 2. Introduction & topics<br />Current state of the carsharing industry<br />New service models<br />One way, On-demandOpen end <br />Peer-to-peer<br />Carsharing parking issues<br />Bringing carsharing to your city<br />
    3. 3. What is carsharing?<br /><ul><li>Alternative to car ownership
    4. 4. Hourly rates
    5. 5. Unattended access
    6. 6. Gas and insurance included
    7. 7. Distributed parking
    8. 8. Flavors of carsharing
    9. 9. Neighborhood
    10. 10. Business
    11. 11. Transit-linked
    12. 12. Campus </li></li></ul><li>Benefits of carsharing<br />Reduced vehicles – 6 to 20 per carshare vehicle 43% - 93% new members sold or avoided buying a vehicle<br />VMT / GHG reduction – 7% - 79%<br />User cost savings - $154 - $435 per month<br />Increased transit ridership – 13% - 54% members<br />
    13. 13. Where is carsharing?<br />Geographic<br />Higher density<br />Walkable neighborhoods<br />Transportation alternatives available<br />Demographic<br />College educated<br />Median income<br />Median age<br />
    14. 14. Current providers<br /><ul><li>Zipcar
    15. 15. Completed IPO in April 2011
    16. 16. Extensive network of college & university services
    17. 17. Shifting to international focus
    18. 18. Hertz On Demand (formerly Connect)
    19. 19. NYC and world focus
    20. 20. Offer one-way and EVs
    21. 21. Enterprise WeCar
    22. 22. Very limited implementation
    23. 23. Primarily college & university
    24. 24. Independent carshares
    25. 25. Non profit or cooperative
    26. 26. New comers</li></li></ul><li>Peer to peer carsharing<br />Privately-owned vehicles in carsharing fleet<br />Vehicle owner gets 50% of revenues<br />Separate insurance during carsharing trip<br />State insurance laws define P2P in Oregon, California<br />Changes economics of running a carshare<br />May facilitate carsharingin suburbs & smaller cities<br />
    27. 27. Car2go by Daimler<br />300 Smart cars<br />On-demand – no reservation<br />Open-end trips – no return time<br />One-way trips – within zone<br />Floating parking<br />35¢ per minute (or $13/hour)<br />Currently offered<br />Austin, Texas, VancouverBC, San Diego (EV, fall 2011), Washington DC (?)<br />Ulm & Hamburg, Germany and Amsterdam, Netherlands (EV)<br />Mobility on demand<br />
    28. 28. Carsharing parking<br />Off street <br />On street<br />Regulation<br />Location<br />Signage – logos allowed?<br />Neighborhood permit<br />Towing enforcement issues<br />Signage – allow company logo?<br />Fees<br />Lost revenue from meters<br />Free during pilot phase<br />
    29. 29. Plug-in hybrids already<br />Many companies starting to offer battery EVs<br />Opportunity for cities<br />Access to EVs for city employees (days) & residents (nights)<br />Organize charging stations<br />EVs in carsharing<br />
    30. 30. Future mobility<br />• Networked transportation<br />• Light EVs <br />• Public bicycle systems<br />
    31. 31. Success factors<br />Geographic – walkable neighborhoods<br />Demographic – high education, fewer kids<br />Transportation – parking problems,alternatives available<br />Partnerships – marketing, on street parking<br />
    32. 32. <ul><li>Public - private partnership
    33. 33. Strong champion needed
    34. 34. Organize stakeholders to package incentives
    35. 35. Direct financial and in-kind incentives
    36. 36. Marketing
    37. 37. Membership
    38. 38. Parking
    39. 39. Fleet</li></ul>Bringing carsharingto your city<br />
    40. 40. RFP recommendations<br /><ul><li>RFP or MOU?
    41. 41. Describe stakeholder incentives
    42. 42. Including in-kind incentives
    43. 43. Require annual performance reporting
    44. 44. Exclusive or multiple operators?
    45. 45. Revenue-sharing?
    46. 46. Don’t tell the carshare how to run its business
    47. 47. Invite creativity in the partnership</li></li></ul><li>Questions?<br />Dave Brook<br />Team Red US<br />Portland, Oregon <br />503-313-1320<br />www.carsharing.us<br />david.brook@team-red.net<br />

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