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Survey on Media Pickup of Press Release Newswire Services
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Survey on Media Pickup of Press Release Newswire Services

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Independent research firm analyzed statistically valid sampling of press releases sent by PR Newswire, Business Wire, marketwire and PrimeNewswire over three-month period to determine which service ...

Independent research firm analyzed statistically valid sampling of press releases sent by PR Newswire, Business Wire, marketwire and PrimeNewswire over three-month period to determine which service generated more reporter-written articles. http://www.prnewswire.com/mnr/prnewswire/34916/

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Survey on Media Pickup of Press Release Newswire Services Survey on Media Pickup of Press Release Newswire Services Presentation Transcript

  • Get Watched. Get Seen. Get Pick-up . PR Newswire helps companies and organizations to get the best pick-up.
    • What do commercial newswire services do?
      • Commercial newswire services allow companies and organizations to reach their intended audiences – locally, nationally, globally.
      • Whether public or private, large or small, government or non-profit – newswire services facilitate the flow of important information to journalists, bloggers and directly to consumers using a variety of methods:
        • Across the web, to online databases, to mobile and social networks, to newsrooms, to TV stations – cable, satellite and closed circuit to airport terminals, health clubs, doctor’s offices and more.
        • Progressive companies like PR Newswire and MultiVu reach public digital screens and billboards in Las Vegas, Times Square, gas stations, health clubs and more.
    Get Watched. Get Seen. Get Pick-up.
    • Using PR Newswire benefits companies and organizations.
      • The main benefit of working with PR Newswire is that each employee is dedicated to helping you get your message out to where you want it to go, simultaneously - in the most efficient and effective manner possible.
      • As part of an integrated communications strategy, using PR Newswire helps our members get great visibility everywhere – both with media and online.
      • In fact, as a testament to our SEO process and vast distribution network of 5,000+ Web sites, we are able to show online postings for each press releases sent via PR Newswire on an average of 86 sites, as indicated by our ReleaseWatch reports. 
    Get Watched. Get Seen. Get Pick-up.
    • How effective is PR Newswire in reaching influential audiences?
      • Recently, PR Newswire conducted a survey of commercial wire service providers and found the following:
        • PR Newswire press releases are picked-up 55% of the time, compared to 43% for Marketwire, 38% for Business Wire and 37% for PrimeNewswire (now called GlobeNewswire).
        • 20% of PR Newswire press releases – versus 11% for all wire services -- are picked-up four or more times.
        • PR Newswire press releases are picked up, on average, by five media outlets. That’s 1.2 more times than the average number of pickups for all wire services.
    Get Watched. Get Seen. Get Pick-up.
    • Are media on the lookout for PR Newswire news and information?
      • Our solid relationship with media and bloggers mean that they are on the lookout for credible information from companies and organizations –PR Newswire offers that credibility.
      • When media and bloggers pick up a story, it can spur conversations among influential online audiences about an announcement – helping to build a brand or generate sales and visibility through online placement of press releases.
    Get Watched. Get Seen. Get Pick-up.
    • Media Pick-Up: PR Newswire is the most picked-up commercial newswire service
      • The Diagnostics Plus survey shows that there is a significant positive difference in the frequency of pickup for PR Newswire.
    Get Watched. Get Seen. Get Pick-up. Survey result details follow on the next slide...
  • Get Watched. Get Seen. Get Pick-up.
  • Get Watched. Get Seen. Get Pick-up.
  • Get Watched. Get Seen. Get Pick-up.
    • Online Visibility: PR Newswire leads in online visibility, according to all the major online analytics
      • Hitwise
      • Quantcast & Compete.com
      • Yahoo & Google
      • Technorati
    Get Watched. Get Seen. Get Pick-up.
  • Get Watched. Get Seen. Get Pick-up.
  • Get Watched. Get Seen. Get Pick-up.
    • PR Newswire gets its members better visibility. Period.
      • The value of PR Newswire is more than just numbers and data. Our success is a direct reflection of our deep commitment to the companies, the organizations AND the people that depend on the services we provide.
      • Whether it’s our Media Relations team working to develop relationships with reporters and bloggers, or our sales, editorial and member service teams partnering with our clients to serve their communications needs, or our product development teams improving the variety of services offered, PR Newswire recognizes the significance of our work and the dedication that is required to be the trendsetter for an industry for the past 50 years.
    Get Watched. Get Seen. Get Pick-up.