Your SlideShare is downloading. ×
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Using Social Media to Plan and Promote Events
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Social Media to Plan and Promote Events

341

Published on

This presentation is about how to use social media to plan and promote events. In the presentation we cover using LinkedIn, Facebook, Twitter, YouTube, FourSquare and Google+. …

This presentation is about how to use social media to plan and promote events. In the presentation we cover using LinkedIn, Facebook, Twitter, YouTube, FourSquare and Google+.
This is great information for any type of event planner or even someone just looking for some tips on how to make a production better.

Published in: Marketing, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
341
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing Your Event With Social Media Friday, November 15, 2013
  • 2. First Things First ✤ Please take out your cell phone ✤ Leave it on ✤ Tell the world why you’re loving this event Friday, November 15, 2013
  • 3. First Things First P.S. Asking event attendees to shut off cell phones during an event is essentially asking them to not tell the world why they should have been at your event. Friday, November 15, 2013
  • 4. Road Map ✤ Basics ✤ ✤ Eventbrite ✤ ✤ Facebook Events LinkedIn Intermediate ✤ Hashtags ✤ Live Twitter Feed ✤ Contests Friday, November 15, 2013
  • 5. Road Map ✤ To Infinity and Beyond! ✤ Advertising Options ✤ Facebook, LinkedIn, Twitter ✤ ✤ Event Apps for Smartphone ✤ Friday, November 15, 2013 Ustream.com After Event Polling
  • 6. Basics Never to late to start Friday, November 15, 2013
  • 7. Basics - Social Media ✤ Promote, Promote, Promote! ✤ Offer links to event website and speaker bios ✤ Opportunities for volunteers ✤ Share photos of the behind the scenes efforts ✤ Messages from speakers ✤ Encourage your attendees to tweet during the event and share on their social networks. Friday, November 15, 2013
  • 8. Basics - Facebook ✤ Creating an event. ✤ - ✤ Friday, November 15, 2013
  • 9. Add Relevant Photo Basics - Facebook More about this later.. Ask Question? Poll? Friday, November 15, 2013
  • 10. Basics - Eventbrite.com Friday, November 15, 2013
  • 11. Basics - Eventbrite Friday, November 15, 2013
  • 12. Basics - Eventbrite Friday, November 15, 2013
  • 13. Basics - LinkedIn ✤ Company Status ✤ Share to appropriate group pages Friday, November 15, 2013
  • 14. Intermediate -Drilling a Little Deeper ✤ Hashtags (#) ✤ Choosing a hashtag for an event: ✤ 3 S’s... ✤ Simple ✤ Short ✤ Sexy Friday, November 15, 2013 Potentially not a drill bit...I realize this.
  • 15. Intermediate -Hashtag Fails ✤ 123,995 users contributed to 280,443 tweets in the 5 days prior to #SXSW in 2013 ✤ #TooDamnLong ✤ #NotThoughtOut ✤ #AlreadyInUse Friday, November 15, 2013
  • 16. Intermediate - Live Twitter Feed ✤ Tweetwally.com ✤ Totally Customizable ✤ Live ✤ Fun Friday, November 15, 2013
  • 17. Intermediate - Live Twitter Feed ✤ Tweetchat ✤ Same options as Tweetwally but less customizable. ✤ Live Feed ✤ Free Friday, November 15, 2013
  • 18. Intermediate - Twitter List of Speakers ✤ Create a List on Twitter that showcases the speakers for your event so attendees can follow them. Friday, November 15, 2013
  • 19. Intermediate - Live Contests ✤ Tweet out locations of VIP gifts with the # ✤ Most creative convention photo with # ✤ Questions about speakers Friday, November 15, 2013 Bingo!
  • 20. Intermediate - Four Square ✤ Create an event on FourSquare for your event. ✤ Prior to event leave tips about the upcoming event at appropriate check-in locations. Friday, November 15, 2013
  • 21. To Infinity.... - Advertising ✤ Advanced Facebook Advertising ✤ Power Editor ✤ Extremely intelligent targeting options. ✤ Drill down to employer, income, purchase likelihood. Facebook.com/ads/manage/powereditor JonLoomer.com Friday, November 15, 2013
  • 22. To Infinity.... - Advertising ✤ Facebook Advertising ✤ To Email Lists ✤ Friends of Companies ✤ Demographics ✤ Connected to (person, company) Friday, November 15, 2013
  • 23. To Infinity.... - Advertising Promoted Tweets Friday, November 15, 2013
  • 24. To Infinity.... - Advertising Promoted Accounts Friday, November 15, 2013
  • 25. Too Infinity.... - Advertising Trending Topics Friday, November 15, 2013
  • 26. To Infinity.... - Advertising Lead Generation Cards Learn more at: Ads.Twitter.com Friday, November 15, 2013
  • 27. To Infinity.... - Advertising LinkedIn Direct from Linkedin.com/Ads Friday, November 15, 2013
  • 28. To Infinity.... - Ustream.com ✤ Ustreaming your event is a great way to gain attention for the following year event. ✤ Ustream.com Friday, November 15, 2013
  • 29. To Infinity.... - Event Apps ✤ Mobinett ✤ SoLoMo ✤ Social ✤ Local ✤ Mobile Friday, November 15, 2013
  • 30. Additional Promotional Opportunities ✤ Speaker Sneak Peak Videos ✤ A 1 minute video from each speaker... ✤ Ask the speakers to promote via their social media ✤ Facebook Promoted Posts ✤ Eventility.com Friday, November 15, 2013
  • 31. Additional Opportunities... ✤ Instagram Video ✤ Snapchat isn’t just for sexting...is your demographic using it? ✤ Email Campaigns ✤ Strategic partnerships with organizations that have a large social reach. ✤ Hubspot + CharityWater Friday, November 15, 2013 Every speech needs a random baby picture...
  • 32. Keep In Touch ✤ ✤ @DavidaPride ✤ Friday, November 15, 2013 Dave@burgessadv.com 207.415.7712 - Text/WhatsApp

×