Social Media Marketing for the Mortgage Professional

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This presentation was given to the Maine Mortgage Dealers Association. Many slides do not have descriptions but if you would like to use them, feel free. When I used slides from other companies I labeled them. Some sources included Hubspot, eMarketer, and a few others.

The point of the presentation was to share with the crowd the need to build community and showcase your company personality through social media.

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Social Media Marketing for the Mortgage Professional

  1. 1. Creating Community and Profit A tale of two goals... Monday, November 4, 2013
  2. 2. About Me Social Media Director at Burgess Advertising and Marketing Husband Father Two Dogs Two Cats Two Chickens Monday, November 4, 2013
  3. 3. My Approach I have the crazy belief that being nice, helpful, honest, and relatable, will result in more of what your customer wants - and what you want. Monday, November 4, 2013
  4. 4. Be Warned This will not be your typical social media presentation I don’t believe in blowing your mind with stats that fluctuate daily I believe in helping you be more helpful growing your online community - and growing your business. Monday, November 4, 2013
  5. 5. But first a story Monday, November 4, 2013
  6. 6. In the land of the free and the home of the brave, things were changing. Monday, November 4, 2013
  7. 7. Global Financial Crisis was Looming Monday, November 4, 2013
  8. 8. Homes were being lost Monday, November 4, 2013
  9. 9. Hope seemed impossible to find Monday, November 4, 2013
  10. 10. Trust was broken Monday, November 4, 2013
  11. 11. Fingers were pointed. Monday, November 4, 2013
  12. 12. Questions Were Asked Could we ever recover? Who can we trust? Does anyone care? Monday, November 4, 2013
  13. 13. Where Does this Leave Us? Items still need to be sold in order for everyone to make a living. Monday, November 4, 2013
  14. 14. But old tactics like interruption marketing high-pressure sales mass marketing Monday, November 4, 2013
  15. 15. Have Been Joined by Easily Trackable Methods Social Media Advertising Online Communities YouTube Monday, November 4, 2013
  16. 16. The New World Monday, November 4, 2013
  17. 17. A New Approach With social media marketing you must first earn the right to sell by offering a mutually beneficial relationship that helps, educates, connects, and reveals. Monday, November 4, 2013
  18. 18. Meet My Wife Cream Puff is a chicken, not my wife. Yes, chickens take baths Monday, November 4, 2013 How we met...
  19. 19. One Day I said, “Let’s Get Married” Actually, not at all. Monday, November 4, 2013
  20. 20. We Met Monday, November 4, 2013
  21. 21. This Little Princess Needed a Sweater Gizmo Monday, November 4, 2013
  22. 22. The Rest Was History 7 Months later we brought a fur child into our world 2 month later a marriage 3 months later a Pomeranian Meet Cherry Monday, November 4, 2013
  23. 23. Of Course Our Dog Has a Facebook Page Monday, November 4, 2013
  24. 24. The Pride Farm Would Not Exist if Erin Did Not Help Me Find What I Needed at Her Shop. Monday, November 4, 2013
  25. 25. Rule #1 Monday, November 4, 2013
  26. 26. How Can You be Helpful On Social Media? Tips on Increasing Credit Mortgage Rate Updates New Home Advice FAQ’s Monday, November 4, 2013
  27. 27. Via e-marketer Monday, November 4, 2013
  28. 28. Content is Everywhere You just have to get used to recognizing it. Monday, November 4, 2013
  29. 29. Posts An effective piece of content for social media is a very small piece of a much larger conversation. A nugget from a blog A few lines from an ebook. Monday, November 4, 2013
  30. 30. Via e-marketer Monday, November 4, 2013
  31. 31. Free Tools to Help Hootsuite.com Monday, November 4, 2013
  32. 32. Free Tools to Help Bit.ly Monday, November 4, 2013
  33. 33. Tools Within Facebook Scheduler Monday, November 4, 2013
  34. 34. Tools Within Facebook Insights Monday, November 4, 2013
  35. 35. Tools Within Facebook Monday, November 4, 2013
  36. 36. Tools Within Facebook Monday, November 4, 2013
  37. 37. Rule #2 Measure what matters - you decide what matters. More e-mail subscribers? More “Likes” More web traffic? But, you cannot measure what you don’t have a goal for. Monday, November 4, 2013
  38. 38. Advice from the Experts “People don’t remember the pitch, they remember the experience.” Brian Halligan Monday, November 4, 2013
  39. 39. Advice from the Experts via: Hubspot.com Monday, November 4, 2013
  40. 40. Advice from the Experts Monday, November 4, 2013
  41. 41. Here’s the key Post a mix of content that matches what your company wants to accomplish other than just selling more business. Monday, November 4, 2013
  42. 42. First Establish a Relationship Monday, November 4, 2013
  43. 43. How Many Times Should I...? Monday, November 4, 2013
  44. 44. Rule #3 Have fun. Monday, November 4, 2013
  45. 45. Keep in Touch Twitter - @DavidApride Cell - 415.7712 David@burgessadv.com Monday, November 4, 2013

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