Elements of Brands


Published on

2 most important elements
Jingles and characters of few famous Brand are being shown

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Elements of Brands

  1. 1. Brand Management Presentation on Elements of Brands Prepared by :- THE BEATLES 1. Hard Dave
  2. 2.  The signature tune of Airtel is composed by Indian musician A. R. Rahman  The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads   Initially when this tune was being featured with normal ad, there was no any resemblance with the product  So later a new ad was made featuring A R Rahman himself showing how he made this tune using airtel mobile telecom service  So this ad added special effect of Jingle on Airtel
  3. 3.  The Power of Unity  Increase their sales by striking the cord of national integration   Making the consumer aware that product and company exist and it is there to Generate spirit for nation  This ad was passing the message : An initiative towards good, towards India and Times of India would help them
  4. 4.  On 13th June, 2010, following the Star Parivaar Awards, Star plus introduced it’s new logo, a ruby and white colored star , with Star Plus written under it.   The voice said ,”Rishta Wahi Soch Nayi” , which means Same Relationship, new thinking.  When all the series of all Ekta Kapoor serial were stopped and all new shows and films was need to be featured in Channel a message needed to be passed  Message was” same entertainment is being expected from the channel with new flavor”
  5. 5. Ad Characters
  6. 6.  The KFC Character is one of the world’s most popular and instantly recognizable character  The smiling colonel is probably the most memorable symbol in the food industry   . The rich dark red color adds to the warmth and lively appearance of the overall design  The KFC logo has been overhauled several times, with a focus on simplicity and clarity. Its earliest version, featuring Colonel visage, was introduced in 1952  It effectively accommodates the visual shifts of the fast food industry, while preserving the determining components of Colonel’s face.
  7. 7.  Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain  It was very successful, increasing sales by 30 percent fairly quickly.   As part of character, Ronald McDonald, that looked much different than the famed clown seen today.  This Ronald had a food tray for a hat and a paper cup for his nose, but Smith says corporation executives were able to see the possibilities for something even more iconic  Ronald Mcdonald was friendly shown with children, so their mainly focus was to attract children to fastfood restaurants which provides free toys too
  8. 8.  Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials  boy popping out of a  Tanttila imagined a living dough Pillsbury Crescent Rolls can.  To distinguish the dough boy from the rolls, he gave it a scarf, a chef's hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach  the Doughboy became the face of all Pillsbury-brand products thanks to his popularity. Within three years of his debut, 87% of consumers recognized him by name!
  9. 9. Thank you 