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Portfolio of Global Marketing Initiatives - ...
Portfolio of Global Marketing Initiatives -
Directed Marketing, Corporate strategy, Ventures & Alliances, Business Development & Advertising for global brands like FARMERS INSURANCE, PHILIPS ELECTRONICS, VISION-EXPRESS, LENSCRAFTERS AND COCA-COLA / PARLE BEVERAGES, COLGATE-PALMOLIVE in USA, Canada, India, Australia, UK, and Belgium.
Directed 12 new product launches (and P&L); Supervised 14 Adv. Agencies in 6 countries on multi-lingual and multi-cultural campaigns; Directed 64 Television and 22 radio ads, 300 print email and direct mail ads, and four 1 hour DRTV infomercials; Created strategy and launch of B2B and B2C websites, Employee portals, Agency dashboard and www.Farmers.com; Directed search engine marketing (SEM/ SEO), affiliate programs, online advertising, direct response infomercials, direct mail and email marketing; Supervised 64 member cross-functional team; “Media Spokesman” on 23 TV, print & radio interviews.
email: - email@example.com