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Brian Bulkowski, founder and CEO of Citrusleaf, will focus on the role of innovative NoSQL databases in advertising and the problem of real-time user data. The talk will feature case studies from online and mobile advertising companies who are facing data challenges of 100s of terabytes and requirements for millisecond response times. He will discuss the data problems in real-time bidding applications and present some ideas for moving beyond the last click attribution model. He will illustrate why scalability and speed are so critical and how new technology approaches are driving innovation in digital advertising.