The Need to Know for Information Architects: From Big Data to Big Information Paul Preiss and Tom Thomas
Agenda• Review: Architecture Fundamentals• Introduction: Data, Information and Knowledge• The Value of the Information Architect• The Skills and Role• Big Data to Big Information• The future of the profession and how you can grow your career
Review:Architecture FundamentalsA Quick Overview
What is Architecture? Architecture is user experience Architecture is negotiating and bargaining Architecture is technology Architecture is form Architecture is communication Architecture is artful Architecture is agile Architecture is the creation of a better world Magnus Mårtensson – Microsoft March 2008
IASA’s Definition of an Architect is: Developer lead with Business person with business competence technical competence Technology Strategist for the business Network and system specialist that has IT person who bridges business sense and the gap between strong infrastructure business & technology competence
Key Concerns of an Architect Whole System Design and Integrity Alignment with the business Strategy Environment Customers System Evolution Architectures are long-lived A blueprint for implementing strategy Ability to evolve
IntroductionData, Information and Knowledge
DataData is a raw material Data is the lowest level of abstraction to derive information and knowledge. Raw Data (i.e. unprocessed Data) is a collection of numbers, characters, images or other outputs from devices that collect information to convert physical quantities into symbols.
InformationInformation is data organized for apurpose Derived from the Latin verb informare as in "to give form to the mind", "to discipline", "instruct", "teach" Information is an ordered sequence of symbols that record or transmit a message Information is the summarization of Data
KnowledgeKnowledge is a product of Information Knowledge is created from information that has been analyzed and assigned meaning Knowledge is a set of beliefs created from information Knowledge is the interpretation of information and the subsequent actions derived from that interpretation
The Value of theInformation ArchitectGoing Beyond Just Design
The DefinitionThe dictionary definition of value:“the worth of something in terms of the amount of otherthings for which it can be exchanged or in terms of somemedium of exchange”The dictionary definition of information:“knowledge communicated or received concerning a particularfact or circumstance”http://dictionary.reference.com/browse/valuehttp://dictionary.reference.com/browse/information
Important to Understand Information is at the core of all decisions and businesses: Empowers facts not guesses or assumptions Market research, logistics and advertising Inventory quantity, location and turn time to restocking Processes, procedures and intellectual propertyRemove information from a company what is left?
The Benefits of Information Strategy Thinking outside of the box for efficiency, growth and creativity Enablement of embracing that change does and will happen Leveraging existing assets into new paradigms Maximize reuse of information and pre-existing investmentsWho are some of the most successful companies in your domain orin the world? Why?
Value of InformationMultipliers: Time since first available Quality and accuracy Respect and/or proven expertise in the domain
The Skills and RoleGetting the job done the right way
The Challengeand the opportunity!As an IA you are in the middle creating bridges out to: Management (C suite, directors, mid-level) Operations, Sales – B2B, B2C Web Designers and Developers Software Engineers Database Administrators ?????
Operations, Sales, B2B, B2C andmore...“the other customers” Ensure the information you provide is tailored to the audience Ensure your deliverables are in a form they can use quickly Keep your eyes open for reuse by others Beware of and put an end to hoarders and ad hoc silos Be on the watch for misuse, mis-storage and lack of security Every customer is different – needs and expectationsIf you are looking you can find a use for everything and anything...
The Roles and Skills RequiredThe many hats we wear... UI/UX Data Warehousing and Business Intelligence Data Security and Privacy Metadata, Taxonomy and Knowledge ManagementYeah we probably wear that “other” hat too...
Big Data toBig InformationWhere we are, where we are goingand how we might get there
Big DataWhere it may come from Visitor/User/Customer Information Transactions Log files Raw data (of all types and forms) – structured and unstructuredWhere else does YOUR data come from?
Bridging the GapHow do we go from (big) data to (big) information Context + Content + User Understand the problem before we try to create the solution Get stakeholder and executive buy in Roll out in a way that makes sense for your organization Keeping in mind: size, architectural maturity, previous projectsAre you maximizing the usefulness of your data?
Big InformationThe tools we may utilize to get the job done Master Data Management aka MDM RDBMS to NOSQL Date Warehouses with Data Marts App silos to data hubs with app spokesWhat do you think is coming next?
How to stay ahead of the curveand continue to grow your career! Certification and Training IFC IAC (Information Architecture and more) CITA-P IASA Mentorship Program Contribute to your local and global community...Only you can decide where you will go next!