0
www.cdovision.com
Moderator: Tony Shaw
CEO, DATAVERSITY
Speaker: Scott Brinker
CTO
ION INTERACTIVE
#CDOVision
Turbocharging a New Generation
of Customer Experiences
by Scott Brinker
@chiefmartec
Co-founder & CTO
Software and services
for marketing apps.
Author & Editor
Blog on the entwining of
marketing & technology.
Technology
Marketing
Strategy
The Most Interesting
Intersection in the World
Marketing will be the largest producer and
consumer of data in the enterprise.
Everything digital is
controlled by software.
Software is
marketing’s
interface to
reality.
Analytics/attribution software
affects our perceptions.
Marketing automation software
affects our processes.
Social media ...
Marketer
Marketing
Software
Web
Services
Client
Software
Customer
Software is the middleman
in digital marketing.
Distance between communications and
customer experience has collapsed to a
click.
ZMOT: Winning the Zero Moment of Truth, Jim Lecinski
Data is both the fuel and the exhaust
of the marketing technology ecosystem.
Marketer
Marketing
Software
Web
Services
Client
Software
Customer
Data is both the fuel and the exhaust
of the marketing t...
Data is both the fuel and the exhaust
of the customer experience ecosystem.
The
King Solomon
approach to
dividing
marketing
technology.
Marketing Savvy
TechSavvy
Old School
Marketers
OldSchool
Engineers
New School:
Marketing Technologists
Creative Technologi...
CMO:
I’m ready to
take over our
IT spend!
CIO:
Why me?
By 2017 the CMO
will spend more on
IT than the CIO.
– Gartner
Cowboy
Laggard Prisoner
Technology Expertise
TechnologyAuthority
Chief
Marketing
Technologist
CMO
Prospects &
Customers
IT
Marketing
Teams
Agencies &
Vendors
enable and
educate
prioritize...
Chief
Marketing
Technologist
CMO
Prospects &
Customers
IT
Marketing
Teams
Agencies &
Vendors
enable and
educate
prioritize...
81% of large organizations now have the
equivalent of a chief marketing technologist role.
7 Meta-Trends of a New Brand of Marketing
Co-founder & CTO
ion interactive, inc.
http://ioninteractive.com
sbrinker@ioninteractive.com
Twitter: @chiefmartec
Author ...
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
Upcoming SlideShare
Loading in...5
×

The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing

458

Published on

The collaboration between Chief Data Officers (CDOs) and Chief Marketing Officers (CMOs) is destined to become Lennon & McCartney of digital business. To transform organizations in a digital world, the CDO/CMO combination will power data-driven marketing, agile management, growth hacking, a culture of experimentation, and most importantly, the design and delivery of a new generation of customer experiences. At the heart of the partnership is the interplay between analytics and creativity. Marketing is moving beyond the talents of art and copy to incorporate talents of code and data in its vision and operations. The CDO can turbocharge those capabilities. Finally, we'll talk a bit about the evolution of organizational structure to enable this collaboration to achieve its fullest potential.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing"

  1. 1. www.cdovision.com Moderator: Tony Shaw CEO, DATAVERSITY Speaker: Scott Brinker CTO ION INTERACTIVE #CDOVision
  2. 2. Turbocharging a New Generation of Customer Experiences by Scott Brinker @chiefmartec
  3. 3. Co-founder & CTO Software and services for marketing apps. Author & Editor Blog on the entwining of marketing & technology.
  4. 4. Technology Marketing Strategy The Most Interesting Intersection in the World
  5. 5. Marketing will be the largest producer and consumer of data in the enterprise.
  6. 6. Everything digital is controlled by software.
  7. 7. Software is marketing’s interface to reality.
  8. 8. Analytics/attribution software affects our perceptions. Marketing automation software affects our processes. Social media listening software affects our engagement. Customer experience software affects our touchpoints. CRM software, by definition, affects our relationships.
  9. 9. Marketer Marketing Software Web Services Client Software Customer Software is the middleman in digital marketing.
  10. 10. Distance between communications and customer experience has collapsed to a click.
  11. 11. ZMOT: Winning the Zero Moment of Truth, Jim Lecinski
  12. 12. Data is both the fuel and the exhaust of the marketing technology ecosystem.
  13. 13. Marketer Marketing Software Web Services Client Software Customer Data is both the fuel and the exhaust of the marketing technology ecosystem.
  14. 14. Data is both the fuel and the exhaust of the customer experience ecosystem.
  15. 15. The King Solomon approach to dividing marketing technology.
  16. 16. Marketing Savvy TechSavvy Old School Marketers OldSchool Engineers New School: Marketing Technologists Creative Technologists Growth Hackers Chief Digital Officers Data Scientists
  17. 17. CMO: I’m ready to take over our IT spend! CIO: Why me? By 2017 the CMO will spend more on IT than the CIO. – Gartner
  18. 18. Cowboy Laggard Prisoner Technology Expertise TechnologyAuthority
  19. 19. Chief Marketing Technologist CMO Prospects & Customers IT Marketing Teams Agencies & Vendors enable and educate prioritize, facilitate, and maintain good governance deliver and measure technology-powered experiences advise and implement technology-powered strategiesevaluate and integrate
  20. 20. Chief Marketing Technologist CMO Prospects & Customers IT Marketing Teams Agencies & Vendors enable and educate prioritize, facilitate, and maintain good governance deliver and measure technology-powered experiences advise and implement technology-powered strategiesevaluate and integrate CDO
  21. 21. 81% of large organizations now have the equivalent of a chief marketing technologist role.
  22. 22. 7 Meta-Trends of a New Brand of Marketing
  23. 23. Co-founder & CTO ion interactive, inc. http://ioninteractive.com sbrinker@ioninteractive.com Twitter: @chiefmartec Author & Editor Chief Marketing Technologist http://chiefmartec.com Thank you! Please feel free to reach out to me if I can help in any way.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×