The collaboration between Chief Data Officers (CDOs) and Chief Marketing Officers (CMOs) is destined to become Lennon & McCartney of digital business. To transform organizations in a digital world, the CDO/CMO combination will power data-driven marketing, agile management, growth hacking, a culture of experimentation, and most importantly, the design and delivery of a new generation of customer experiences. At the heart of the partnership is the interplay between analytics and creativity. Marketing is moving beyond the talents of art and copy to incorporate talents of code and data in its vision and operations. The CDO can turbocharge those capabilities. Finally, we'll talk a bit about the evolution of organizational structure to enable this collaboration to achieve its fullest potential.