1
Copyright © 2014 ASG.
All rights reserved.
THE AGENDA FOR MY EDW2014 SESSION …
METADATA MANAGEMENT – GETTING
OFF ON THE ...
2
Justifying
metadata
management
Managing
your
stakeholders
Scoping a
project
Marketing
your solution
Managing for
sustain...
3
SHAMELESSLY STOLEN CARTOON #1
WHY MANAGE METADATA?
4
Justifying
metadata
management
Managing
your
stakeholders
Scoping a
project
Marketing
your solution
Managing for
sustain...
5
Funding
Accountability
Focus
WHY BOTHER JUSTIFYING METADATA
MANAGEMENT?(IS THAT A SERIOUS QUESTION?)
6
The money
Business
Managers
Business
Users
IT Managers IT users
Infrastructure
providers
MANAGING YOUR STAKEHOLDERS
THOS...
7
• Understanding use cases
• Providing dataResources
• On funding
• On other stakeholders
• On the business as a whole
In...
8
SHAMELESSLY STOLEN CARTOON #2
WHAT YOUR STAKEHOLDERS THINK OF METADATA
9
Scope
Time
Money
Resources
SCOPING A PROJECT
WHY DOES IT MATTER HOW BIG THE ELEPHANT IS?
Metadata
Sources
User
Community...
10
Acquisition
• Obtaining
sponsorship,
funding and
involvement
Adoption
• Gaining users,
value and
direction
Extension
• ...
11
Information
Assets are out of
control
Triggering event
occurs
Management
decides to invest
in metadata
Metadata
Evangel...
12
Business needs
Metadata
sources
Metadata
technology
WORKING WITH VENDORS
IT’S NOT “US AGAINST THEM’ BUT GOALS ARE NOT T...
13
Ian Rowlands
Vice President of Product
Management
Ian.rowlands@asg.com
+1 239.450.3696
14
THANK YOU
Copyright © 2014 ASG.
All rights reserved.
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Enterprise Data World Webinars: Metadata Management – Getting Off On The Right Foot!

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One of the great things about EDW is that each year new people join the Data Management community, and bring new perspectives to the challenges we all work with. At the same time, there are some questions that are re-raised very year, as the pool of talent is refreshed! One is "How should I start with metadata management?"

Initial metadata management projects often founder because they are wrongly scoped, wrongly structured, poorly justified or based on unverified assumptions. Drawing on many years of experience, Ian Rowlands, ASG's VP of Product Management for metadata solutions will walk areas that have to be considered to establish an environment for metadata success.

The focus will be on:

Justifying metadata management
Managing your stakeholders
Scoping a project
Marketing your solution
Managing for sustainability
Working with vendors

This webinar will preview the upcoming talk at Enterprise Data World 2014 Conference & Expo.

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Enterprise Data World Webinars: Metadata Management – Getting Off On The Right Foot!

  1. 1. 1 Copyright © 2014 ASG. All rights reserved. THE AGENDA FOR MY EDW2014 SESSION … METADATA MANAGEMENT – GETTING OFF ON THE RIGHT FOOT! Ian Rowlands Vice President of Product Management March 18, 2014
  2. 2. 2 Justifying metadata management Managing your stakeholders Scoping a project Marketing your solution Managing for sustainability Working with vendors TODAYS’ AGENDA THE FOCUS WILL BE ON: Specifically – Why do these topics matter?
  3. 3. 3 SHAMELESSLY STOLEN CARTOON #1 WHY MANAGE METADATA?
  4. 4. 4 Justifying metadata management Managing your stakeholders Scoping a project Marketing your solution Managing for sustainability Working with vendors AT EDW, THE AGENDA’S THE SAME THE FOCUS SHIFTS Specifically – how can these topics be addressed?
  5. 5. 5 Funding Accountability Focus WHY BOTHER JUSTIFYING METADATA MANAGEMENT?(IS THAT A SERIOUS QUESTION?)
  6. 6. 6 The money Business Managers Business Users IT Managers IT users Infrastructure providers MANAGING YOUR STAKEHOLDERS THOSE WHO CAN BE IMPACTED BY METADATA MANAGEMENT ACTIVITIES
  7. 7. 7 • Understanding use cases • Providing dataResources • On funding • On other stakeholders • On the business as a whole Influence • Functional • TimingRequirements • Resourcing • Schedule • Survival Impact MANAGING YOUR STAKEHOLDERS WHY SHOULD THIS BE AN EXPLICIT CONCERN?
  8. 8. 8 SHAMELESSLY STOLEN CARTOON #2 WHAT YOUR STAKEHOLDERS THINK OF METADATA
  9. 9. 9 Scope Time Money Resources SCOPING A PROJECT WHY DOES IT MATTER HOW BIG THE ELEPHANT IS? Metadata Sources User Community Application Capability Integration Opportunities Critical Issue -- Expectation Management
  10. 10. 10 Acquisition • Obtaining sponsorship, funding and involvement Adoption • Gaining users, value and direction Extension • Understanding, and getting support for, the next big thing for the business MARKETING YOUR SOLUTION IT’S THE MONEY!
  11. 11. 11 Information Assets are out of control Triggering event occurs Management decides to invest in metadata Metadata Evangelist appointed Initial project is successful Enthusiasm wanes Evangelist departs Metadata program decays MANAGING FOR SUSTAINABILITY LONG TERM VALUE OVER SHORT TERM ENTHUSIASM – AVOID THIS CYCLE Not unique to metadata – a challenge to every project dependent on “hard” technology
  12. 12. 12 Business needs Metadata sources Metadata technology WORKING WITH VENDORS IT’S NOT “US AGAINST THEM’ BUT GOALS ARE NOT THE SAME The big issue is that timelines don’t coordinate. Making sure that the business is the big wheel drives sustainability.
  13. 13. 13 Ian Rowlands Vice President of Product Management Ian.rowlands@asg.com +1 239.450.3696
  14. 14. 14 THANK YOU Copyright © 2014 ASG. All rights reserved.

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