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Enterprise Data World Webinars: Metadata Management – Getting Off On The Right Foot!

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One of the great things about EDW is that each year new people join the Data Management community, and bring new perspectives to the challenges we all work with. At the same time, there are some …

One of the great things about EDW is that each year new people join the Data Management community, and bring new perspectives to the challenges we all work with. At the same time, there are some questions that are re-raised very year, as the pool of talent is refreshed! One is "How should I start with metadata management?"

Initial metadata management projects often founder because they are wrongly scoped, wrongly structured, poorly justified or based on unverified assumptions. Drawing on many years of experience, Ian Rowlands, ASG's VP of Product Management for metadata solutions will walk areas that have to be considered to establish an environment for metadata success.

The focus will be on:

Justifying metadata management
Managing your stakeholders
Scoping a project
Marketing your solution
Managing for sustainability
Working with vendors

This webinar will preview the upcoming talk at Enterprise Data World 2014 Conference & Expo.

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  • 1. 1 Copyright © 2014 ASG. All rights reserved. THE AGENDA FOR MY EDW2014 SESSION … METADATA MANAGEMENT – GETTING OFF ON THE RIGHT FOOT! Ian Rowlands Vice President of Product Management March 18, 2014
  • 2. 2 Justifying metadata management Managing your stakeholders Scoping a project Marketing your solution Managing for sustainability Working with vendors TODAYS’ AGENDA THE FOCUS WILL BE ON: Specifically – Why do these topics matter?
  • 3. 3 SHAMELESSLY STOLEN CARTOON #1 WHY MANAGE METADATA?
  • 4. 4 Justifying metadata management Managing your stakeholders Scoping a project Marketing your solution Managing for sustainability Working with vendors AT EDW, THE AGENDA’S THE SAME THE FOCUS SHIFTS Specifically – how can these topics be addressed?
  • 5. 5 Funding Accountability Focus WHY BOTHER JUSTIFYING METADATA MANAGEMENT?(IS THAT A SERIOUS QUESTION?)
  • 6. 6 The money Business Managers Business Users IT Managers IT users Infrastructure providers MANAGING YOUR STAKEHOLDERS THOSE WHO CAN BE IMPACTED BY METADATA MANAGEMENT ACTIVITIES
  • 7. 7 • Understanding use cases • Providing dataResources • On funding • On other stakeholders • On the business as a whole Influence • Functional • TimingRequirements • Resourcing • Schedule • Survival Impact MANAGING YOUR STAKEHOLDERS WHY SHOULD THIS BE AN EXPLICIT CONCERN?
  • 8. 8 SHAMELESSLY STOLEN CARTOON #2 WHAT YOUR STAKEHOLDERS THINK OF METADATA
  • 9. 9 Scope Time Money Resources SCOPING A PROJECT WHY DOES IT MATTER HOW BIG THE ELEPHANT IS? Metadata Sources User Community Application Capability Integration Opportunities Critical Issue -- Expectation Management
  • 10. 10 Acquisition • Obtaining sponsorship, funding and involvement Adoption • Gaining users, value and direction Extension • Understanding, and getting support for, the next big thing for the business MARKETING YOUR SOLUTION IT’S THE MONEY!
  • 11. 11 Information Assets are out of control Triggering event occurs Management decides to invest in metadata Metadata Evangelist appointed Initial project is successful Enthusiasm wanes Evangelist departs Metadata program decays MANAGING FOR SUSTAINABILITY LONG TERM VALUE OVER SHORT TERM ENTHUSIASM – AVOID THIS CYCLE Not unique to metadata – a challenge to every project dependent on “hard” technology
  • 12. 12 Business needs Metadata sources Metadata technology WORKING WITH VENDORS IT’S NOT “US AGAINST THEM’ BUT GOALS ARE NOT THE SAME The big issue is that timelines don’t coordinate. Making sure that the business is the big wheel drives sustainability.
  • 13. 13 Ian Rowlands Vice President of Product Management Ian.rowlands@asg.com +1 239.450.3696
  • 14. 14 THANK YOU Copyright © 2014 ASG. All rights reserved.