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Big Challenges in Data Modeling: Ethical Data Modeling

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What to do when you are asked to do wrong? What data modeling topics tend to run into ethical issues? Is DW/BI more prone to ethical issues? What if you are asked to model for sharing data you …

What to do when you are asked to do wrong? What data modeling topics tend to run into ethical issues? Is DW/BI more prone to ethical issues? What if you are asked to model for sharing data you shouldn't be? Or using data that shouldn't be used that way? What if you see such things? Is a career limiting move worth it?

We invite you to join us in this monthly DATAVERSITY webinar series, “Big Challenges with Data Modeling” hosted by Karen Lopez.

Published in: Technology, Business

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  • 1. YourModerator Karen Lopez Sr. Project Manager / Architect Infoadvisors @datachick #BCDModeling YourPanelist Len Silverston President, Universal Data Models, LLC @lensilverston Denny Cherry Founder and Principal Consultant, Denny Cherry and Associates Consulting @mrdenny Kerry Tyler Senior BI Engineer, Aptera Software @airbornegeek Tamera Clark Principal Consultant, T & K Creative Solutions Group @tameraclark
  • 2. ©2014 Universal Data Models, LLC - All Rights Reserved 1 Ethics in Data Modeling
  • 3. ©2014 Universal Data Models, LLC - All Rights Reserved 2 •Ethics •Morality •Rules •Laws
  • 4. ©2014 Universal Data Models, LLC - All Rights Reserved 3 Ethics ‘rules of behavior based on ideas about what is morally good and bad’ * – do what is good – do no harm? * From Mirriam Webster’s online dictionary
  • 5. ©2014 Universal Data Models, LLC - All Rights Reserved 4 Morality ‘beliefs about what is right behavior and what is wrong behavior’ * – Synonym? Do the right thing? – culturally and perspective based? – E.g., in some cultures, you can share homework and copy work, in other cultures, this is a no-no. * From Mirriam Webster’s online dictionary
  • 6. ©2014 Universal Data Models, LLC - All Rights Reserved 5 Rules ‘a statement that tells you what is allowed or what will happen within a particular system’ * – Very specific * From Mirriam Webster’s online dictionary
  • 7. ©2014 Universal Data Models, LLC - All Rights Reserved 6 Law ‘the whole system or set of rules made by the government of a town, state, country, etc.’ * – May be ethical, but not legal, and vice versa * From Mirriam Webster’s online dictionary
  • 8. ©2014 Universal Data Models, LLC - All Rights Reserved 7 Code of Ethics of ACM (Association of Computer Machinery) • Contribute to society and human well-being. • Avoid harm to others. • Be honest and trustworthy. • Be fair and take action not to discriminate. • Honor property rights including copyrights and patent. • Give proper credit for intellectual property. • Respect the privacy of others.
  • 9. ©2014 Universal Data Models, LLC - All Rights Reserved 8 Data Modeling Ethics Topics • Intentions • Righteousness • Speak/model the truth –Respect, trust, transparency • Confidentiality • Stealing/plagiarism • Designing protection, security, privacy
  • 10. ©2014 Universal Data Models, LLC - All Rights Reserved 9 Ethics Topic Opposite Perspective Dilemma Data Modeling Application Righteousness (do the ‘right’ thing) There is no ‘right’ thing or do it the right way. Infinite perspectives. - What if asked to do something that you think is wrong? - Do no harm – who defines harm or what the ‘right’ way is? - What if your way is the ‘right’ way but others disagree? - Is it better to look out for the ‘greater good’ or is it sometimes OK to look after oneself? - How to be of the best service? - Is there one right way to model something? Is there a right or wrong in data modeling? Or is it a case of what is most useful in the situation? - Big data – do we need a data model? Or is it a waste of time? - A normalized model is the ‘right’ way for this application but others disagree. - This level of flexibility is correct! - Business has requirements, but this is correct technology wise. - The DBA wants to ignore model and provide performance.
  • 11. ©2014 Universal Data Models, LLC - All Rights Reserved 10 Ethics Topic Opposite Perspective Dilemma Data Modeling Application Speak/model the truth and act on it. What is the truth? - What are the facts versus opinions? - How can we speak with the greatest amount of integrity? - How can we provide models with integrity? - Should we always do what we say? - What are the real facts in the model and what is opinion/judgment/perspectives? (need the most flexible model – is that a fact?) - What if we are asked to model something that is not true? (e.g., a person can only play one role, only 2 lines for an invoice) - Model the truth? Can we only approximate and get closer to the truth? - What is the single version of the truth – who is right? - Be transparent with mistakes?
  • 12. ©2014 Universal Data Models, LLC - All Rights Reserved 11 Ethics Topic Opposite Perspective Dilemma Data Modeling Application Confidentiality Whistle Blowing - Honor confidentiality agreement if you discover something illegal or unethical? (E.g., Snowden, Assange/WikiLeaks) - Disclose use of data for unethical purpose? E.g., Using personal data such as social media, genome data, or private information for understanding behavior? - What if asked to model something you shouldn’t? e.g., credit card information which is illegal to store?
  • 13. ©2014 Universal Data Models, LLC - All Rights Reserved 12 Ethics Topic Opposite Perspective Dilemma Data Modeling Application Stealing, plagiarism, taking without permission Re-use When can you take and when do you need permission? When is something your own? - What if your data model was taken from a ‘re- usable model’ and you didn’t get permission or you didn’t disclose and have full transparency? - Who owns the intellectual property of a model? When is it yours? - When do you need permission to re-use models or modeling ideas?
  • 14. ©2014 Universal Data Models, LLC - All Rights Reserved 13 Ethics Topic Opposite Perspective Dilemma Data Modeling Application Responsible for designing protection/privacy/ security/encryption Is this the data modeler’s job? How much to design and what is in scope? - What is in scope for modeling security/privacy and in which model (conceptual, logical, physical?) - What about storing data in the cloud? Less control over security/privacy?