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The Secret: to developing an integrated traditional & digital marketing strategy
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The Secret: to developing an integrated traditional & digital marketing strategy

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  • 1. Best Practice WorkshopThe secret to developing an integrated traditional & digital marketing strategyCEBIT AUSTRALIA 2013Tuesday 28 May 2013+61 2 9045 0946www.datarati.com.auLevel 5, 50 York Street Sydney 2000 Australia
  • 2. My Objective Today
  • 3. Today…
  • 4. Looking for the Key to Success?Best Practice Workshop | CeBIT Australia 2013
  • 5. Successful Marketers vs. Failed Marketers?Best Practice Workshop | CeBIT Australia 2013
  • 6. What’s the Secret?
  • 7. Fall in Love with Data
  • 8. Everyone is a Series of Digits
  • 9. Everything they do is a Series of Digits
  • 10. Constant in Love, Money, Success?
  • 11. The Life of a Marketer today…
  • 12. The Changing BuyerBest Practice Workshop | CeBIT Australia 2013
  • 13. The Constantly Connected BuyerBest Practice Workshop | CeBIT Australia 2013
  • 14. Their Customer Lifecycle (It’s Not Linear)Best Practice Workshop | CeBIT Australia 2013
  • 15. Content Marketing Mapped to the Customer LifecyclesBest Practice Workshop | CeBIT Australia 2013
  • 16. Multiple Marketing ChannelsBest Practice Workshop | CeBIT Australia 2013
  • 17. Digital Body Language generating ‘Big Data’Best Practice Workshop | CeBIT Australia 2013
  • 18. Social Influencers Driving Brand EngagementBest Practice Workshop | CeBIT Australia 2013
  • 19. Hundreds of Software Vendors Capturing Disparate DataBest Practice Workshop | CeBIT Australia 2013
  • 20. Today’s Marketer… Dazed and ConfusedBest Practice Workshop | CeBIT Australia 2013
  • 21. Where to begin? Start with Analysing Your Historical DataBest Practice Workshop | CeBIT Australia 2013
  • 22. Best Practice Workshop | CeBIT Australia 2013So Where Does Traditional Marketing Fit into the Mix?
  • 23. Traditional Unsegmented Direct Mail Event InvitationBest Practice Workshop | CeBIT Australia 2013
  • 24. Collect Business Cards from the TradeshowBest Practice Workshop | CeBIT Australia 2013
  • 25. Manually Add Names into an Excel SheetBest Practice Workshop | CeBIT Australia 2013
  • 26. Excel Hell: Manual Process & Error ProneBest Practice Workshop | CeBIT Australia 2013
  • 27. Poor Event Follow Up… if at allBest Practice Workshop | CeBIT Australia 2013
  • 28. Why Does This Happen? The Leaky Revenue FunnelBest Practice Workshop | CeBIT Australia 2013
  • 29. Communication: Marketing & Sales DivideBest Practice Workshop | CeBIT Australia 2013
  • 30. Problem: Marketing & Sales AlignmentBest Practice Workshop | CeBIT Australia 2013
  • 31. Guess Who Suffers The Most?Best Practice Workshop | CeBIT Australia 2013
  • 32. How can we solve this problem?Best Practice Workshop | CeBIT Australia 2013
  • 33. Best Practice Workshop | CeBIT Australia 2013Example: Event Invitation Sent to Highly Engaged/Scored Prospects
  • 34. New School: Tradeshow Kiosk Data CaptureBest Practice Workshop | CeBIT Australia 2013
  • 35. New School: Breakfast/Lunch/Dinner iPad Data CaptureBest Practice Workshop | CeBIT Australia 2013
  • 36. New School: Analogue to Digital in Seconds!Best Practice Workshop | CeBIT Australia 2013
  • 37. What do we need to do?Best Practice Workshop | CeBIT Australia 2013
  • 38. Technology: Listen + Engage + Trigger + CRM = Revenue + ProfitBest Practice Workshop | CeBIT Australia 2013Social EngagementTriggered MarketingCustomerRelationshipManagementSocial ListeningTargeted Event ListsSegmented Messages Based on BehavioursTracking Engagement via Sharing EventListen to Pre & Live Event Chatter!Listen to Post Event Chatter!Engage Your Influencers!Automate Targeted Event Follow UpProvide Sales with Actionable Data Insights!
  • 39. People: Leaders & Change Agents (Execs, Marketing & Sales)Best Practice Workshop | CeBIT Australia 2013
  • 40. Process: Top, Middle & Bottom of Revenue FunnelBest Practice Workshop | CeBIT Australia 2013
  • 41. Success Metrics: Move From Campaign to Pipeline & RevenueBest Practice Workshop | CeBIT Australia 2013
  • 42. Planning: Budgeting, Campaigns, Conversions, Resources & TrainingBest Practice Workshop | CeBIT Australia 2013
  • 43. Because…Best Practice Workshop | CeBIT Australia 2013
  • 44. You are Fighting for your Prospects & Customers Attention!Best Practice Workshop | CeBIT Australia 2013
  • 45. You Need to Be Listening, Engaging, Communicating in Real-Time!Best Practice Workshop | CeBIT Australia 2013
  • 46. So… What Are the 5 Steps to Success?Best Practice Workshop | CeBIT Australia 2013
  • 47. Step 1: Have an…Best Practice Workshop | CeBIT Australia 2013
  • 48. Step 2: Think PositivelyBest Practice Workshop | CeBIT Australia 2013
  • 49. Step 3: Law of AttractionBest Practice Workshop | CeBIT Australia 2013
  • 50. Step 4: Create a Vision Board of Your Success!Best Practice Workshop | CeBIT Australia 2013
  • 51. Step 5: Believe It Can Be Achieved!Best Practice Workshop | CeBIT Australia 2013
  • 52. You May Ask…Best Practice Workshop | CeBIT Australia 2013
  • 53. Because…Best Practice Workshop | CeBIT Australia 2013
  • 54. The Decision is Yours!Best Practice Workshop | CeBIT Australia 2013
  • 55. Thank You!Best Practice Workshop | CeBIT Australia 2013

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